Bonus: The Last Person Your Business Pays Shouldn't Be You
Podcast: Cubicle to CEOPublished On: Wed Oct 07 2026
Description: Most women start a business for freedom, then end up the last person paid. CFO Erica Ash says not paying yourself enough is the fastest track to burnout, and is determined to change this pattern with financial fluency. One of her clients went from random $1,200 owner draws to a regularly scheduled $7,500 payday without adding a dollar of new revenue. What changed was building the business backward from her take-home number, which Erica calls your Peace Number. Erica is the founder of FundHER and author of Talk Numbers to Me. In this bonus episode, she breaks down "owner pay first" (not just profit first), how to price your offers on facts not feelings, and why a $500 offer can beat a $2,000 one once you identify your Effective Hourly Rate. Connect with Erica: Instagram: https://www.instagram.com/fundher_capital/ Book: www.amazon.com/dp/B0HCXLXFS3 https://www.barnesandnoble.com/w/talk-numbers-to-me-erica-ash/1151057627?ean=9798994218617 Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you. Subscribe to our premium feed for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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