359. 100K Views in 30 Days (The Underdog Social Media Campaign That Won a Small Town Election)
Podcast: Cubicle to CEOPublished On: Mon Sep 28 2026
Description: Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle Terms & Conditions apply. This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Can a first-time candidate unseat a well-known incumbent without spending a dime on ads? Fractional CMO Madelyn Victoria got that call three months before election day. Her client had no social media strategy, and the incumbent had just decided to run again. Within 30 days, his content went from zero to 100,000 organic views in a tiny town, and on election day, he took 69% of the vote. In this next installment of our audience growth series, Madelyn breaks down the superfan strategy, the community events she turned into weeks of content, and when to film content in first person versus third person. When you're the underdog, your best marketing channel isn't a bigger budget. It's the handful of people already willing to vouch for you. Connect with Madelyn: Website: https://madelynvictoriaco.com Instagram: @madelynvictoriaco LinkedIn: https://www.linkedin.com/in/madelyn-furlong-51b30b231/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you. Subscribe to our premium feed for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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