How I Bought 2 Businesses With Little Of My Own Money And No Investors | Santino DeFranco Interview
How I Bought 2 Businesses With Little Of My Own Money And No Investors | Santino DeFranco Interview  
Podcast: Buyers and Builders
Published On: Thu Jan 09 2025
Description: Santino DeFranco is a former UFC fighter turned entrepreneur who has successfully transitioned from the octagon to the world of business ownership. Santino has acquired two companies: a Shell Gas Station with a Krispy Krunchy Chicken franchise and a restaurant hood cleaning business. In this episode, we dive into his journey from professional fighting to becoming a business owner, exploring how his competitive mindset and resilience have shaped his approach to entrepreneurship.Santino is also a highly sought-after MMA coach who has trained and guided world champions in the UFC, bringing the same level of discipline and strategy to coaching as he does to running his businesses. We discuss what it takes to operate across such diverse industries, his insights into finding value in small businesses, and the lessons he's learned along the way.Please enjoy this conversation with Santino DeFranco—fighter, coach, and entrepreneur.Enjoy the episode? Make sure you SUBSCRIBE for more.----------------------------------------------Timestamps:00:00:00 - Introduction00:00:56 - Santino and his wild life as a UFC fighter before his first acquisition00:02:15 - Creation of the first iPhone and Android app called Ultimate MMA00:03:29 - Injuries and life as an MMA trainer for UFC fighters00:04:21 - I started looking for companies to buy00:05:21 - What sites does Santino use to find businesses00:07:08 - Find the first business to buy - a gas station00:07:42 - Where does Santino's entrepreneurial gene come from?00:10:02 - Tough decision: go back to work or start and build different companies00:10:58 - Most of the fighters ended up going broke, so Santino pushes them to invest and acquire the company00:13:35 - Why he is bullish on buying companies00:15:34 - Financial situation before buying the first company00:17:41 - Details of the first acquisition00:19:45 - You don't have to be a member of Mensa to do this job00:21:00 - Advisors on the first transaction00:23:01 - Negotiations with the owner00:26:25 - Doing due diligence all by himself00:29:10 - Reinvesting all profits into the company00:32:10 - First big mistake post-acquisition00:35:45 - Why he loves the gas station business00:38:44 - 2nd acquisition00:42:19 - Companies Santino prefers to buy00:45:52 - The reason why the seller sold the company00:48:54 - How he found this deal00:51:31 - Financial situation before the second acquisition00:56:27 - Hiring great people and taking care of employees by giving them a raise00:58:17 - When is the right time to acquire company number 301:01:19 - Working with children and thinking about buying an 8-figure business01:06:07 - "If someone else can do it, you can do it"01:10:49 - Who does Santino learn from, what books does he listen to01:15:21 - How Santino manages it all: family, businesses, coaching, reading, podcast-----------------------------------------------Follow Mikk/PrivatEquityGuy on Twitter: https://x.com/PrivatEquityGuySantino on Twitter: https://x.com/TinoDeFrancoThis podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.