From “Should” to Soul: Josh Hoganson on Choosing Passion Over Pressure
From “Should” to Soul: Josh Hoganson on Choosing Passion Over Pressure  
Podcast: Business Insider: Round Table Podcast
Published On: Wed Feb 18 2026
Description: In this episode, Andrew Jones interviews musician Josh Hoganson, who shares his journey from a corporate career to pursuing his passion for music with his band, Tater and the Tokers. Josh discusses the importance of balancing music with business acumen, the significance of consistent messaging for independent artists, and his experiences with live performances. He also touches on personal growth and the lessons from his book, 'The Should Book', emphasizing the need to focus on what truly moves you. The conversation concludes with rapid-fire questions revealing Josh's personal insights and aspirations.