Hot Flashes, Cool Comfort: Ruth Danoff’s Mission
Podcast: Business Insider: Round Table PodcastPublished On: Wed Jan 28 2026
Description: In this conversation, Ruth Danoff, founder of Arctic Undies, discusses her innovative approach to creating comfortable underwear for women experiencing menopause. She shares her personal journey with body temperature dysregulation and the challenges of building a business focused on women's health. The discussion highlights the importance of comfort, the hormonal changes women face during menopause, and the need for open conversations about women's health issues. Ruth also offers advice for aspiring entrepreneurs and shares her vision for the future of Arctic Undies.
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