Show Up to Win: Scaling Your Business with Paul Meldrum
Show Up to Win: Scaling Your Business with Paul Meldrum  
Podcast: Business Insider: Round Table Podcast
Published On: Sat Feb 21 2026
Description: In this episode of Business Insider Roundtable, host Andrew Jones sits down with Paul Meldrum, the mastermind behind Ascend, a coaching and consultancy company focused on business growth. With over two decades of experience, Paul discusses his journey from personal training to coaching business owners in scaling their operations, optimizing systems, and acquiring customers. He breaks down the practical strategies that have helped small to medium-sized enterprises grow into well-oiled machines.Paul’s approach to business revolves around a deep understanding of what it takes to scale: understanding your vision, customer acquisition, retention, and most importantly, executing with consistency, not intensity. In this conversation, Paul shares his step-by-step process for getting businesses from the ground up to sustainable profitability, and he sheds light on the systems that can transform businesses, whether in the fitness industry, service-based businesses, or e-commerce.Paul also discusses the importance of mindset, overcoming imposter syndrome, and his personal experience in navigating obstacles, from business setbacks to life-changing moments. He emphasizes the power of showing up with a clear strategy, resilience, and the right mindset.Key Takeaways from This Episode:How to implement effective customer acquisition systems that drive revenue and retention.The importance of defining your business vision—whether personal branding or building an asset to sell.Why consistency beats intensity and how small, incremental wins lead to massive success.The role of imposter syndrome and how to overcome it by stacking small wins.The power of simple systems, like regular check-ins, to maintain high retention rates and ensure client success.Key Topics Discussed:Strategy vs. Mindset: Why execution and consistent work matter more than just having the right mindset.Building Systems for Success: How Paul scaled his seven-figure gym by focusing on customer retention and automated check-ins.Overcoming Imposter Syndrome: Learning to accept yourself and your journey, even when doubts arise.The Power of Consistency: How doing the work, even without seeing immediate results, compounds into long-term success.Practical Business Coaching: How Paul’s coaching method helps clients solve the biggest pain points in their business, particularly cash flow and customer acquisition.Don’t miss this episode if you’re looking to scale your business, overcome self-doubt, and build systems that will allow you to focus on growth. Paul’s practical insights will guide you toward executing with intention and achieving real, sustainable success.