Navigating AI Search and Content Strategy with Cassie Clark
Navigating AI Search and Content Strategy with Cassie Clark  
Podcast: Business Insider: Round Table Podcast
Published On: Fri Feb 20 2026
Description: In this episode of the Business Insider Roundtable, host Andrew Jones welcomes Cassie Clark, a fractional content strategist specializing in AI search, to discuss how AI is transforming content strategies. Cassie works with B2B SaaS companies, helping them leverage AI to enhance their content visibility and effectiveness. As the founder of Cassie Clark Marketing, she shares her insights into the evolving role of AI in search engines, emphasizing how platforms like ChatGPT and Gemini are reshaping how businesses drive traffic and engage with high-intent leads.Cassie dives deep into AI's impact on SEO, the importance of authority and structure in content, and the emerging trend of AI-driven search replacing traditional SEO. She also discusses the strategic shift brands need to make to future-proof their content in an AI-driven world. Tune in to explore how AI is changing the digital landscape, and how brands can adapt to this shift for long-term success.