The Art of Pricing, Positioning, and Purpose with Enel Soeson
Podcast: Business Insider: Round Table PodcastPublished On: Wed Feb 11 2026
Description: In this episode of the Business Insider Roundtable Talk, host Andrew Jones welcomes Enel Soeson, co-founder of Dank Business Growth Course. Enel shares her passion for helping service and experience providers, particularly solopreneurs, navigate the challenges of visibility, pricing, and burnout. She emphasizes the importance of having a clear plan and structure in business, which can help entrepreneurs avoid the pitfalls of wearing too many hats and feeling overwhelmed. Enel discusses the common struggles faced by talented individuals who often undervalue their services, leading to burnout and disconnection from their purpose.
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