What Actually Works in Healthcare Marketing with Seth Turnoff
What Actually Works in Healthcare Marketing with Seth Turnoff  
Podcast: Becker’s Healthcare Podcast
Published On: Mon Feb 09 2026
Description: In this episode, Seth Turnoff, Co-Founder and Managing Partner at Custom Medical Marketing, shares the trends he is watching in healthcare marketing, what strategies are driving real patient growth, and where practices often get it wrong. He discusses compliant, data-driven marketing, specialty-specific insights, and why aligning marketing with operational readiness is critical for sustainable success.