William “Skip” Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center
William “Skip” Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center  
Podcast: Becker’s Healthcare Podcast
Published On: Mon Apr 21 2025
Description: In this episode, William “Skip” Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, shares how his team is leveraging generative AI, integrated storytelling, and strategic improvisation to drive brand growth ahead of the center’s historic expansion.