Hollywood’s Inevitable Pivot to Vertical Video Is Here
Podcast: The Town with Matthew BelloniPublished On: Wed May 20 2026
Description: Matt is joined by Hernan Lopez, founder of Owl and Co. and Wondery, to talk about the rise of vertical video, how it ballooned to a $100B/year business, the staggering success of Reels, and which companies in Hollywood are best suited to benefit the most from this trend (00:00). Matt finishes the show with a prediction about next season's cast of 'Saturday Night Live' (26:50). Host: Matt Belloni Guest: Hernan Lopez Producers: Craig Horlbeck and Matt Pevic Theme Song: Devon Renaldo Industry voters visit Starz FYC.com. For more information visit Hulu.com/FYC Learn more about your ad choices. Visit podcastchoices.com/adchoices
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