Why the NFL (and Everything Else) Keeps Breaking Ratings Records
Why the NFL (and Everything Else) Keeps Breaking Ratings Records  
Podcast: The Town with Matthew Belloni
Published On: Thu Dec 04 2025
Description: Matt is joined by Nielsen Global Media executive Brian Fuhrer to discuss why NFL ratings seem to be setting new viewership records all the time, how sports-ratings measurements have changed, why these numbers are so important for sports leagues, and which leagues are growing the fastest (02:35). Matt finishes the show with an opening weekend box office prediction for ‘Five Nights at Freddy's 2’ (26:35). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Brian Fuhrer Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices