Ad Blockers Effect on News Consumption
Podcast: Data SkepticPublished On: Mon Nov 14 2022
Description: While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.
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