[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327
[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Published On: Thu May 08 2025
Description: In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.📧📧📧📧📧📧📧📧📧📧PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity.Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263Danielle Gallant, Senior Email Strategist at Validity Guy Hanson, VP of Customer Engagement at Validity, Inc.=================================================================Best Moments:(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?(03:29) Question of whether changing email platforms improves performance(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution(04:29) Discussion on whether certain platforms are better for specific industries(05:19) Will switching platforms solve deliverability issues?(06:18) Bad practices will follow you regardless of platform change(07:24) Discussion on migrating IP addresses and domains when switching platforms(08:48) Tip to leverage existing platform capabilities before switching(08:57) Most marketers only use about 20 % of their ESP's capabilities=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don’t miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.