GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430
GUEST Webinar Success Secrets and REAL Lead Generation! w/CMO FloQast! [Industry Giant Accounting Platform] Ben Schechter!! 📈 Stop Counting Leads, Start Printing Pipeline | Ep. 430  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Thu Oct 16 2025
Description: Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ã…¤Connect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.ã…¤Best Moments:(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on(06:55) Registered vs attended vs engaged - who sales should call first and why(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics(11:45) AEO is real but early - balance experiments with core SEO and paid search(15:15) Making accounting feel human - a distinct voice and an in-house studios teamã…¤Partner with Jay: https://www.jayschwedelson.com/contactã…¤Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ã…¤Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterã…¤Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comã…¤Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comã…¤Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askã…¤Leave a comment and follow the show, it really helps us out!