Whatâs Up THIS WEEK: ChatGPT HUGE Change! đŠ Threads Catching Up. đ 3rd Grade Level Marketing Works! | Ep. 425
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Podcast:Do This, NOT That: Marketing Tips with Jay Schwedelson Published On: Tue Oct 07 2025 Description: ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesnât feel like it), and how Perplexityâs new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagramâs big bet on Reels, and yesâsome unnecessary drama around Cracker Barrelâs logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.Best Moments:(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers(02:00) Threads reportedly matches X on daily active usersâbelieve it or not(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing(05:25) Instagram tests replacing the home tab with Reels as default feed(06:08) Cracker Barrel fires its branding agency after logo backlash(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future(08:00) Scrubs revival in the works with the original castPartner with Jay: https://www.jayschwedelson.com/contactă €Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ă €Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletteră €Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comă €Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comă €Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askă €Leave a comment and follow the show, it really helps us out!