SPECIAL SERIES ==> What 50,000 Bees Taught Me About Marketing đ <== | BATHROOM Break #112 COLLAB: The Marketing Millennials + Do This, Not That
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Podcast:Do This, NOT That: Marketing Tips with Jay Schwedelson Published On: Mon Jun 15 2026 Description: Partner with Jay: https://www.jayschwedelson.com/contactă €Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ă €Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletteră €Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comă €Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comă €Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askă €Leave a comment and follow the show, it really helps us out!ă €Turns out the fastest way to get over flinching at every bug at the dinner table is to suit up and stand in a cloud of fifty thousand bees, which is roughly the same energy Daniel Murray and Jay Schwedelson bring to email strategy. The real payoff here is a tactic most marketers are too nervous to run: hitting your database twice in a single day. Stick around for why the angry opt-outs are worth it, and the humbling reminder that almost nobody remembers your messaging as well as you think they do.ă €Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murrayâs newsletter at gotomillions.co for sharp, actionable marketing insights.ă €Best Moments:(01:33) Jay suits up in a hazmat suit around 50,000 bees just to stop swatting at dinner(03:20) The aggressive play most people swear they could never run, two email sends to the same database in one day(04:15) Stacking urgency across two sends pushes conversions up more than thirty-five percent(06:33) A book launch nobody noticed, even the friend who follows everything Jay does(07:31) Why repeating the same message beats inventing a new one every time(08:27) When in doubt, send them out, and when in doubt, opt them out