SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That
SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Mon Oct 20 2025
Description: Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine humming.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:13) Jay’s nightmare airplane encounter with the loudest guy on speakerphone(03:03) Daniel explains how tagging content and tracking performance makes remixing easy(05:37) Why pain points and headlines belong in your content library, not just campaign names(07:31) The surprising way Daniel’s team keeps newsletters fresh and relevant each week(09:15) Jay’s tip for solo creators—schedule a content-only block on your calendar(10:43) Why you should include people outside your marketing team in brainstorming sessions(11:00) Jay’s plea for airlines to ban “farm animal–sized” dogs from middle seatsㅤPartner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/