What’s Up THIS WEEK! New Secrets to Show Up in AI Overviews 🤯  Batch Nation is OVER! | DTNT | Ep. 480 Â
Podcast: Do This, NOT That: Marketing Tips with Jay SchwedelsonPublished On: Tue Mar 24 2026
Description: Partner with Jay! https://www.jayschwedelson.com/contactㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤSearch habits are completely changing right now, and if you are not optimizing for Google's new AI overviews, you are going to be left behind. Jay Schwedelson reveals how tiny companies can easily beat massive brands in search results. Plus, find out why leading with future year trends is hurting your performance and hear a very important debate about movie theater candy.ㅤBest Moments:(00:38) New data shows a massive chunk of all Google searches now trigger AI overviews(01:01) Typing a question with eight or more words increases the chance of an AI overview by seven times(03:37) Scenario marketing with long natural questions helps small businesses beat out huge competitors(06:00) Why you must stop putting future year trends in your marketing materials by the end of March(08:42) Project Hail Mary is a fantastic movie even if you do not usually like science fiction(09:20) The upcoming Devil Wears Prada sequel is releasing a promotional popcorn bag shaped like a red purseㅤPartner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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