SPECIAL GUEST!! #1 AI AUTHOR! Geoff Woods 🤯 You're Prompting AI Wrong | Ep. 551
SPECIAL GUEST!! #1 AI AUTHOR! Geoff Woods 🤯 You're Prompting AI Wrong | Ep. 551  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Fri Aug 14 2026
Description: Partner with Jay: https://www.jayschwedelson.com/contactã…¤Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ã…¤Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterã…¤Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comã…¤Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comã…¤Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askã…¤Leave a comment and follow the show, it really helps us out!ã…¤Geoff invites listeners to visit AIleadership.com and look for the Accelerator, the two-day program built to get an entire leadership team using AI as a thought partner. He also points people to his book, The AI-Driven Leader, and his podcast of the same name.ã…¤Most people are using AI to write faster emails and call it a transformation. Geoff Woods walked Jay Schwedelson through the prompt structure he used to help a CEO who had 90 days of sleepless nights and a company about to go under, and the answer came out of the machine in under ten minutes. The bigger idea underneath it: you should not be asking AI questions at all; you should be getting it to ask you.ã…¤Best Moments:(02:03) The career advice from a CEO that reframed everything, and the morning in India when a colleague mentioned ChatGPT(03:15) Why using AI to write better emails means you are majoring in the minors(04:52) The 80/20 bar Geoff applies before he touches any AI use case at all(06:26) CRIT explained: context, role, interview, task, and why the interview step changes everything(07:35) The bankrupt manufacturer, the Japanese board, and the strategy AI named the saving face consortium(12:23) What training on your data actually means, and why the fear is mostly outdated(14:15) The AI health coach that talked him out of a cookie and helped him drop 30 pounds