SPECIAL SERIES ==> How to Use Clicks to Win at Segmentation <== | BATHROOM Break #104 COLLAB: The Marketing Millennials + Do This, Not That
Podcast: Do This, NOT That: Marketing Tips with Jay SchwedelsonPublished On: Mon Apr 20 2026
Description: Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) Why your click data is worth way more than you're treating it(04:00) How to build retargeting audiences from email clicks for almost nothing(06:45) The two or three in the morning trick that reveals your real click-through rate(07:40) Using an invisible link above the fold to catch bot clicks before they skew your data(08:26) The surprisingly common mistake of counting unsubscribe clicks in your CTR(08:45) Why filtering clicks by ICP before retargeting makes everything sharperㅤPartner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
The note was deleted
The note was saved
Your message was sent