What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457
What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Tue Dec 02 2025
Description: From under-16 social media bans in Australia to the sneaky reason your email should never go out exactly on the hour, this weekly rundown packs in plenty of usable takeaways and a little chaos. Jay Schwedelson connects policy shifts, inbox strategy, influencer math, and the latest AI land grab so you can keep your marketing sharp without living in a news feed. He even throws in some wild traffic stats and a Stranger Things rant that might make you question how old you feel right now.ã…¤Best Moments:(00:16) Jay riffs on Australia's under 16 social media bans, Snapchat's behavioral signals, and why age gating is about to spread to the EU and US.(01:57) A dead-simple holiday email trick where not sending on the hour helps you dodge inbox clutter and lift open rates by around 15%.(03:15) Holiday influencer rate reality check for micro creators and why follower count means nothing without real engagement.(04:15) Jay makes the case for Team Gemini, breaking down fresh usage numbers and how it is catching up fast to ChatGPT.(05:09) Wild traffic stats reveal Yahoo and even Bing pulling more visits than ChatGPT, leaving Jay stunned at what people still type into their browsers.(06:34) From Wicked vs Zootopia 2 box office surprises to the very grown up Stranger Things cast still riding bikes, Jay wonders when nostalgia finally goes too far.ã…¤Partner with Jay: https://www.jayschwedelson.com/contactã…¤Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ã…¤Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterã…¤Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comã…¤Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comã…¤Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askã…¤Leave a comment and follow the show, it really helps us out!