What’s Up THIS WEEK: New ChatGPT Marketing! Instagram Big Change? | Ep. 464
What’s Up THIS WEEK: New ChatGPT Marketing! Instagram Big Change? | Ep. 464  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Tue Dec 16 2025
Description: Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.ㅤBest Moments:(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.(01:51) The new superpower: simulating human scan behavior to predict what gets attention(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows(04:36) TikTok’s Nearby feed is back, and it could become a local discovery game changer(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copyㅤPartner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!