What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404
What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Tue Sep 02 2025
Description: Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the app, which means smoother conversions and cheaper cost per acquisition. Jay breaks down why that shift matters, plus wanders into the wild world of prediction markets (yes, people are betting on Taylor Swift’s engagement timeline) and a guilty-pleasure TV recommendation that you probably didn’t see coming.ă…€Best Moments:(01:00) Why Reddit’s new lead gen ads are such a game changer for marketers(02:33) The hidden cost of sending users off-platform with your ads(03:15) How to keep cost per acquisition under $10 with smart ad placement(04:00) A $12,000 bet on Taylor Swift and Travis Kelce that turned into $50,000(05:15) Peacock joining Amazon Prime and why Jay is irrationally excited about it(05:30) The “Plastic Surgery Rewind” show Jay can’t stop watching, even though it’s awfulă…€Partner with Jay: https://www.jayschwedelson.com/contactă…€Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ă…€Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletteră…€Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comă…€Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comă…€Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askă…€Leave a comment and follow the show, it really helps us out!