A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496
A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496  
Podcast: Do This, NOT That: Marketing Tips with Jay Schwedelson
Published On: Thu Apr 23 2026
Description: Follow Amanda Cole on LinkedIn for the sharpest AI and marketing takes you haven't heard yet, and head to bloomreach.com/cloudy for a free two-minute personalized forecast on upgrading from a legacy ESP to a modern sending platform.ă…¤Few people speak plainer about where MarTech is actually headed than Amanda Cole, the CMO at Bloomreach, so it tracks that her return visit with Jay Schwedelson turned into a string of hot takes that cut against almost everything the industry keeps repeating. ă…¤She makes the case for ditching tools you're already paying for, designing a loyalty program that actually rewards the right people, and rethinking what it even means to hire a marketer right now. Worth a listen if you've ever stared at your tech stack and wondered how much of it you could rip out tomorrow.FREE Registration for Innovation Fest 2026! Click hereă…¤Best Moments:(02:08) The case for divesting from MarTech instead of piling on more of it(03:48) Why most lightweight tools are just UI wrappers you can now talk to AI to replace(05:30) Loyalty programs are broken when all they attract are discount hunters(06:15) Excluding one-hit-wonder buyers from ad spend is saving brands millions a month(07:36) Why Fred Reichheld walked away from NPS and started preaching earned growth(08:30) Don't hire more marketers, train your AI agents and then hire weirder people(11:55) Who Amanda actually reads and watches to stay ahead of every AI shiftă…¤Partner with Jay: https://www.jayschwedelson.com/contactă…¤Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ă…¤Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletteră…¤Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comă…¤Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comă…¤Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askă…¤Leave a comment and follow the show, it really helps us out!