#28 Persuasive Storytelling with Nick Capozzi, Head of Storytelling at Demostack
#28 Persuasive Storytelling with Nick Capozzi, Head of Storytelling at Demostack  
Podcast: Winning the Challenger Sale
Published On: Tue Jun 21 2022
Description: In this episode of Winning the Challenger Sale, WTCS host Jen Allen is joined by Nick Capozzi, Head of Storytelling at Demostack. They discuss how to use descriptive words and ideas to help prospects visualize themselves as part of your story and relate better to the ideas or products you're selling.