#28 Persuasive Storytelling with Nick Capozzi, Head of Storytelling at Demostack
Podcast:Winning the Challenger Sale Published On: Tue Jun 21 2022 Description: In this episode of Winning the Challenger Sale, WTCS host Jen Allen is joined by Nick Capozzi, Head of Storytelling at Demostack. They discuss how to use descriptive words and ideas to help prospects visualize themselves as part of your story and relate better to the ideas or products you're selling.