#29 Persuasive Storytelling with WTCS Host, Jen Allen, Chief Evangelist at Challenger
Podcast: Winning the Challenger SalePublished On: Tue Jun 28 2022
Description: In this episode of Winning the Challenger Sale, WTCS host Jen Allen recounts the June theme of persuasive storytelling. She discusses her sales journey and highlights common mistakes salespeople make when telling their stories that leave a buyer in a "no decision" position. She also recommends practical storytelling techniques that are strategic, effective, and beneficial.
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