Why Customers Don’t Trust Health and Wellness Brands...
Podcast: Chew on This - Digestable DTC ContentPublished On: Wed Apr 30 2025
Description: 🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💪 Authenticity is Key: RP Strength’s success stems from embracing authenticity and showcasing the founders’ personalities, creating engaging and educational content that resonates with their audience.📈 YouTube as a Growth Engine: YouTube has become RP Strength’s primary organic growth driver, surpassing Instagram in terms of brand awareness and lead generation.🗣️ Social Proof is Crucial: While the use of before-and-after photos has diminished, RP Strength continues to leverage social proof via reviews, testimonials from athletes, and their growing subscriber base.🎯 Strategic Content & Paid Ads: RP Strength uses a blended approach, utilizing organic YouTube content for top-of-funnel awareness and paid ads for targeted retargeting and bottom-of-funnel conversions.📱 App Development & Retention: Continuous product development, based on user feedback and addressing friction points within the app, is critical for retaining customers and building lifetime value.0:00 - Intro1:24 - RP Strength3:08 - Building audience trust6:15 - Marketing strategies and social proof10:01 - Shift to pay-to-play12:29 - Enhancing engagement on YouTube14:09 - Branding impact on audience growth17:10 - Collaboration with competitors19:33 - Customer retention and upselling strategies24:07 - Product development through customer engagement24:48 - Impact of simplicity on customer retention25:41 - User experience in app development27:09 - Evolution of content creation and community engagement30:28 - Genius Shot32:01 - Building a fitness ecosystem36:03 - Hypertrophy and its relevance in marketing39:02 - Maintaining virality in marketing strategies41:12 - Focusing on core offerings for success43:36 - Money-back guarantee to build customer trust47:04 - Active user engagement as a key performance indicator48:24 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc
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