Bushbalm CEO Reflects on Dragon's Den
Podcast: Chew on This - Digestable DTC ContentPublished On: Thu Apr 17 2025
Description: 🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💡 Building a Category: Bushbalm’s success stems from identifying and creating a new category (“bikini line skincare”), establishing themselves as experts, and building a strong brand identity.📈 Multi-Channel Strategy: The company’s growth is attributed to a diverse approach, including D2C, wholesale partnerships (waxing salons), and major retail partnerships (Ulta). They strategically manage the cross-promotion of these channels.🤝 Retail Partnerships: Securing retail partnerships requires a strong brand, consistent sales data, and addressing retailer needs. Investing in retail-specific marketing (signage, in-store promotions) is key.🗣️ Influencer Marketing: While one-off influencer collaborations can be helpful, building long-term relationships and providing influencers with valuable brand information yields better results.🗣️ Customer Feedback is Crucial: David stresses the importance of seeking early customer feedback and iterating on products and brand messaging based on this feedback.0:00 - Intro1:00 - David's background andstart with Bushbalm2:38 - Bushbalm's focus on bikini line skincare4:01 - Revamping product signage after feedback5:08 - Bushbalm's unisex and affordable product design10:14 - Expanding product line12:25 - Understanding retail buyers and their concerns14:03 - Bushbalm's experience on Dragon's Den16:10 - Bushbalm's post-Dragon's Den success17:31 - Growth through Facebook ads21:48 - Building long-term relationships through gifting rather than one-off promotions22:34 - Organic conversations and PR in marketing25:00 - Effectiveness of in-store signage for retail marketing26:05 - Is retail signage worth the investment?29:00 - Impact of retail presence on online sales and customer retention31:11 - Growth of Bushbalm Pro34:05 - Bushbalm's first live shopping event37:04 - Potential growth of Bushbalm Pro alongside DTC39:30 - Creating a new sales category40:04 - Challenges posed by competitors42:29 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc
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