Ben Portnoy, from the Sports Business Journal, tells McElroy & Cubelic what to expect from the partnership between the Big 12 and Monster Energy, how the Big 12 has been on the forefront of sponsorships, and if jersey patches are a bridge too far
Ben Portnoy, from the Sports Business Journal, tells McElroy & Cubelic what to expect from the partnership between the Big 12 and Monster Energy, how the Big 12 has been on the forefront of sponsorships, and if jersey patches are a bridge too far  
Podcast: McElroy and Cubelic in the Morning
Published On: Wed Jul 08 2026
Description: "McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!!See omnystudio.com/listener for privacy information.