You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187
You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187  
Podcast: The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Published On: Wed Jun 25 2025
Description: Check out my newsletter at TKOPOD.com and join my new community at TKOwners.comI sat down with Sam Thompson again and we talked about how starting a business really isn't that complicated. We broke down why perfect logos, pricing models, or websites don’t matter early on, and how getting on sales calls with nothing to sell is often the best place to begin. We shared an example of a guy who launched a Google Maps optimization service from scratch (no prior experience) and closed clients in under 30 days. We also talked about pricing strategies, paid ads, building confidence through customer conversations,  and even how AI tools like Replit and ChatGPT can be packaged into customizable templates and sold as one-time products. If you’ve been thinking about launching something simple but powerful, this idea might be exactly what you need. You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Impatience with Action, Patience with Results03:02 The Power of First Party Customer Research06:00 Adapting to Customer Needs08:55 Understanding Willingness to Pay11:47 The Importance of Action Over Research15:05 Pricing Strategies for Success17:59 Creating Value for Customers19:58 Navigating Idea Hopping23:44 Innovative Product Ideas and Market Fit30:45 Replit Wrapper Idea