How to Get a Yes From Anyone (and Change Your Life) | Ep. #170
How to Get a Yes From Anyone (and Change Your Life) | Ep. #170  
Podcast: The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Published On: Fri May 16 2025
Description: I sat down with Stu Heinecke, the bestselling author of How to Get a Meeting with Anyone, and we talked all about creative outreach that actually works. Stu shared some insane stories, like how he gets 100% response rates by mailing personalized cartoons, and how someone landed a $2 million Walmart order from a $28 Facebook ad. I shared my own story of turning a $1,500 order and a few cold emails into a multi-million dollar business. We discussed everything from sending swords to CEOs, to using Venmo to get attention, to sponsoring Little League teams as a way to stand out. This episode is full of ideas that could seriously change your life if you actually use them. You can check out Stu’s book at stuheinecke.com or connect with him on LinkedIn. Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Creative Outreach Strategies for Business Success03:04 The Power of Personalization in Marketing05:56 Unique Campaigns with High ROI09:13 The Art of Follow-Up in Contact Marketing12:08 Using Humor and Cartoons to Stand Out14:56 The Role of AI in Modern Marketing17:52 Auditioning for Relationships in Business21:13 Innovative Approaches to Getting Meetings24:05 The Importance of Human Connection in Marketing