The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122
The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122  
Podcast: The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Published On: Fri Jan 24 2025
Description: Get a free 30 day trial of HL with this link only! https://www.gohighlevel.com/chris-koernerHoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what’s old becomes new again. Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Origins of Internet Marketing and Frank Kern10:10 Frank Kern's Eight-Step Selling Process19:58 The Importance of Scarcity in Marketing30:10 Investment Strategies in the Age of AI