“It’s Not That Easy”? Sam Launched Overnight to Prove It Is | Ep. #175
“It’s Not That Easy”? Sam Launched Overnight to Prove It Is | Ep. #175  
Podcast: The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Published On: Wed May 28 2025
Description: Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.I sat down with Sam Thompson for part 2 of our two-part episode, if you haven’t listened to the first one yet, go check out Ep. #172. In this one, Sam breaks down how a Twitter reply turned into a real hummingbird nectar business doing over $5K in its first 21 days. We talked through his process from idea to Shopify store, how he branded literal sugar, used AI tools to create ads, and scaled it with Meta campaigns. He built everything using tools like ChatGPT, a $20 heat sealer, and SoloDrop, which let him launch the store overnight. We also riffed on smart seasonal products, digital upsells, and brainstormed low-lift business ideas anyone could start using Supliful, Canva, and other very simple tools. If you’re still waiting to “start,” this one proves you really don’t need much.You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Launch of Hummingbird Food03:03 E-commerce Insights and Strategies06:02 Advertising Tactics and Cost Management08:57 Product Development and Scaling Challenges11:55 Digital Products and Market Testing14:48 Exploring New Business Ideas18:03 Understanding Offers and Vehicles in Business