This Simple Playbook Built a $120M AI Business (in 3 Months) w/ Sam ⏐ Ep. #200
This Simple Playbook Built a $120M AI Business (in 3 Months) w/ Sam ⏐ Ep. #200  
Podcast: The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Published On: Fri Jul 25 2025
Description: Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.If you've ever gotten a newsletter from me, it was powered by Beehiiv. Built by the team behind Morning Brew, it's the only platform I’ve found that actually moves the needle. Go to beehiiv.com/chris and use code chris30 to get 30% off your first three monthsI sat down with Sam Thompson again and we talked about how anyone could shamelessly copy the strategy behind Cluely, the $120 million AI company that blew up in just three months. We broke down their viral content machine, how they hired 700+ clippers, and why they only pay per view, not per video. Then we talked about how to spin this strategy into your own clipping farm or media agency, even if you're starting from scratch. We also riffed on business ideas using public records of new LLC registrations, and how to turn that into a high-margin lead gen or service business. Finally, we talked about AI’s limits, what’s still very human, and why action always beats overthinking. You can find Sam on Twitter (https://x.com/ImSamThompson) and check out what he's up to at https://www.unlimitedcontent.com/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Rise of Cluely: A Viral Sensation02:30 – Why Controversy Is the New Marketing05:20 – Where AI Still Sucks (And You Should Focus)08:15 – Can AI Replace Real Human Creativity?10:15 – Inside Cluely’s 700-Clippers Growth Strategy12:40 – Clipping: Organic Reach on Steroids15:10 – Steven Bartlett’s Viral Content System17:30 – Can’t Track It? Still Worth Doing It19:45 – Movement Over Perfection: Just Start Clipping22:20 – Pay View Bonuses, Not Editors (Clipping Hack)24:45 – Cold Outreach SaaS Idea Using New Biz Listings27:10 – Vibe-Coding a Local Marketing Agent (Step-by-Step)