The Disappearing Pitch: How a Magician Cost Us the Client
The Disappearing Pitch: How a Magician Cost Us the Client  
Podcast: Embracing Marketing Mistakes
Published On: Thu May 14 2026
Description: When James Thomlinson decided to “bring some magic” to a high-stakes pitch for InterContinental Hotels Group, he meant it, literally. The plan? A magician disguised as a team member, ready to wow the client with a “reappearing newspaper” trick. The result? Cringe, confusion, and a fast lesson in what not to do when pitching creative ideas. In this hilarious and humbling episode, James shares how a failed attempt at showmanship turned into one of his biggest professional lessons and how he eventually won the client with a smarter, more authentic approach. If you’ve ever pushed creativity a little too far in your marketing, this episode will hit home. Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram