Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes  
Podcast: Embracing Marketing Mistakes
Published On: Tue Feb 24 2026
Description: A hundred stories in, and the sharpest truths are hiding inside the worst moments. We mark our rather large milestone with a definitive countdown of six unforgettable marketing screw-ups.From an automation update that unleashed 450,000 emails on VIPs in under an hour to a six-figure exhibition stand misspelling “software,” we explore what really fails in campaigns: governance, proofing, and the quiet processes no one posts on LinkedIn.We also pull back the curtain on the risks of live media. PR veteran Greg Matusky relives a national TV interview that swerved into “walking away from the devil,” then explains why controlled transparency can neutralise future scandal. Then there’s the money. Futurist Tom Goodwin breaks down a £15m launch that drove 37 downloads, a painful lesson in TAM realism, conversion friction and the false comfort of a spreadsheet. We talk common-sense planning, incrementality testing, and why some search spend is just paying for credit you didn’t earn. Topping the list is a war-zone media scrum where a shaved head and a beard still added up to “David Cameron.” What followed was a masterclass in crisis poise: clear lines, steady voice, and a quick call under impossible pressure.If our top six resonate, follow the show, share it with a teammate who’s firefighting this week, and leave us a review with the lesson you’ll apply first.And if you’ve got a mistake worth learning from, email podcast@prohibitionpr.co.uk, we always love to hear them. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube