EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail  
Podcast: Embracing Marketing Mistakes
Published On: Tue Aug 12 2025
Description: For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated.Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s own stat, not mine).From ditching law school, to producing TV ads, to mastering LinkedIn, Sarah’s career says one thing loud and clear: LinkedIn isn’t social media, it’s a networking machine. And if you’re still treating it like Facebook in a suit, you’re doing it wrong.Is this a smart move or a marketing mistake? Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube