How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
How brands can learn from the Saka x Nando's collaboration - Campaign Crunch  
Podcast: Embracing Marketing Mistakes
Published On: Tue Jul 09 2024
Description: What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head chef" in their latest marketing video, "Yes, Chef." We break down what makes this campaign a standout success, from Saka’s personal connection to the brand to the eye-catching artwork that has everyone talking. Caitlin and Chris review the campaign's video, appreciating its engaging content and visual creativity. By blending the appeal of a popular footballer with a favourite restaurant, Nando's managed to create an authentic and relatable promotion that resonates with fans and food lovers alike. Tune in to understand the dynamics of celebrity partnerships and what makes them click in the world of marketing!Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube