We Printed 50,000 Catalogues... With the Wrong Phone Number.
We Printed 50,000 Catalogues... With the Wrong Phone Number.  
Podcast: Embracing Marketing Mistakes
Published On: Thu Mar 19 2026
Description: Ever had that stomach-sinking moment when you realise you've made a massive, irreversible mistake? Try 50,000 glossy brochures printed with the wrong phone number. One poor marketer handed over a random pensioner’s number to the public, then had to hire temps to stick the correct digits on every single copy by hand. It only got worse from there. Mail merge cock-ups that sent rival names to customers and a sixty grand exhibition display with a typo you couldn’t cover up with gaffer tape. Brutal.But here’s the thing. Back in 2004 there was no AI to save you, no Google to ask, and no easy fix. If you got it wrong, you owned it. You figured it out or went under. These stories aren’t just hilarious. They’re a lesson in grit, ownership and creative panic. Fancy hearing more of these marketing horror stories? Subscribe to the podcast and get stuck in. Link in bio.Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube