FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To  
Podcast: Embracing Marketing Mistakes
Published On: Thu Jun 19 2025
Description: Rachel Auty, head of marketing at Brew York, discusses the brewery birthday celebration that featured collaborations with international breweries like Lervig and Hidden Springs, creating six beers with a Eurovision tie-in called "Collabivision." What seemed like marketing genius internally received a lukewarm public reception, teaching them valuable lessons about keeping messaging focused and straightforward.• Timed release with Eurovision in the UK and called it "Collabivision"• Created adventurous beer flavours including a cherry stout• Found the concept exciting internally but met with public indifference• Realised we had too many marketing messages competing for attentionFor the full episode visit: https://www.buzzsprout.com/2206375/episodes/13748919Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube