Crafting Political Storytelling with Qualitative Methods and AI, with Frank A. Spring
Podcast: Social Media and PoliticsPublished On: Sun Nov 16 2025
Description: Frank A. Spring, founding partner at Altum Insight and managing partner of Undaunted Ventures, shares how qualitative methods can understand the stories voters tell themselves about politics. Frank discusses his work using AI-moderated interviews (AIMI) and digital ethnography to analyze citizens' understanding of democracy, and how these insights can be used to inform political storytelling. We also discuss generalizability from this type data, the importance of cultural context, and the ethics of stories' relationship to facts.
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