Political Advertising on Facebook and Television, with Prof. Travis Ridout
Podcast:Social Media and Politics Published On: Sun Nov 24 2019 Description: Prof. Travis Ridout, Distinguished Professor of Government and Politics at Washington State University, guests to discuss a new study examining American campaigns' political advertising on Facebook and television in the 2018 US midterm elections. We break down some of the key differences between the two media in terms of who is more likely to use Facebook advertising, when and where online ads are most likely to occur, and how the topics and tone of ads across the two media differ. Read the full study here!