Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers
Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers  
Podcast: Lunch With Norm - The eCommerce & Amazon FBA Podcast
Published On: Tue Nov 25 2025
Description: Worried about how the new Trump Tariffs will impact your Amazon FBA margins? Get $500 Off China Magic! Use code: LUNCHWITHNORM - https://www.chinamagictrip.com/info Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs. Lyden oversees over $100 million in annual sales and shares deep insights into global sourcing, supply chain optimization, and manufacturing partnerships. Instead of simply raising prices, learn how to reverse-engineer your production lines, negotiate 90-day payment terms, and master the art of "Guanxi" (face-to-face relationships) to unlock massive profitability. From navigating the Canton Fair to avoiding costly packaging mistakes, this episode is a masterclass in staying profitable during uncertain economic times. 👇 SUBSCRIBE TO LUNCH WITH NORM NEWSLETTER👇 https://LWN.news 🔥 CHECK OUT TITAN NETWORK 🔥 Learn more about Titan Network: https://titannetwork.com/ 🕒 In This Episode: 00:00 - Introduction: Lyden Smithers and the Titan Network ($100M+ in sales) 03:15 -Don't Panic 06:30 - The "Gray Area" 09:45 - Cost Engineering 14:20 - Extended Payment Terms 19:00 - "Circle of Life" Inventory Strategy 23:00 - Face-to-face meetings 28:40 - Cultural etiquette 32:15 - The Canton Fair 37:50 - Common sourcing mistakes 41:00 - Amazon Prep changes 💡 Key Takeaways: Supply Chain Engineering: How to work with your factory to reduce material waste and optimize packaging to offset tariff costs. Payment Terms: Stop using cash flow for inventory. Learn the strategy to negotiate 90-day terms so you can launch more products. The Power of Canton Fair: Why serious buyers go to China to vet factories, check quality, and secure deals you can't get online. Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/