Most people in the trades are focused on getting through the week. Making payroll. Landing the next job. But every once in a while, someone comes along who plays a completely different game. On this episode of Born For The Trades, host Mandeep sits down with Lance Bachmann, a self-made entrepreneur who turned grit into over $100M in exits across multiple industries. And what’s surprising isn’t just the scale. It’s how repeatable he insists the process is.This conversation starts where most don’t. Not with strategy, but with realization. Lance didn’t grow up with a roadmap or a network handing him opportunities. The shift happened when he saw that what he was building wasn’t just income, it was an asset. Something with real, transferable value. That moment changed everything. It’s the difference between owning a job and owning a business.From there, the conversation moves into a mindset most contractors ignore. Building with the end in mind. Even if you never plan to sell, thinking like a buyer forces better decisions. Cleaner systems. Stronger teams. More predictable results. The kind of business that doesn’t rely on the owner to survive. Because the truth is, if it falls apart without you, it was never really a business to begin with.Then comes the reality check. Revenue might look impressive, but it doesn’t tell the full story. Buyers care about what’s left over, not what comes in. Understanding profitability, structure, and how your numbers actually read to an outsider is where many owners get humbled. And it’s often the difference between a life-changing exit and a disappointing offer.One of the most powerful moments in the episode is a real case study. A roofing company that went from $2M to $23M in under two years. Fast growth, but not without pressure. Systems breaking. People stretched. Decisions that had to be made quickly or risk losing everything. It’s a raw look at what scaling actually demands behind the scenes.The conversation also digs into one of the biggest traps in the trades. The owner is the center of everything. Letting go isn’t just operational, it’s psychological. Building leaders, trusting systems, and stepping out of day-to-day control are often the hardest moves, but they're also the ones that unlock real value. As private equity continues to move aggressively into home services, understanding how these deals work has never been more important. What looks like an opportunity can quickly become regret if you don’t know what to look for. Lance breaks down what matters before, during, and after the deal. By the end, it comes down to action. Not theory. Not someday. Real moves contractors can make immediately to start building something that works for them, not because of them. Big shoutout to our sponsors, Broccoli AI and Grow Reviews, for supporting the trades and helping contractors level up their operations, marketing, and growth in an increasingly competitive landscape.Support the show

On this episode of Born For The Trades, Mandeep sits down with Kevin and Gabe, two Stanford-trained computer scientists who took an unexpected path. Instead of chasing flashy startups or big tech exits, they chose the home service industry, with a sharp focus on commercial contractors. It was not the obvious move. That is exactly why it matters.Kevin grew up around the trades, watching his uncle run a commercially focused construction company. The rhythms of job sites, bids, and long-term relationships were familiar. Gabe came from a deeply technical world with experience at Google and Autodesk and no direct background in the trades. Together, they formed a partnership that blends lived industry exposure with elite technical execution.Modern Edge was not born from a grand master plan. Kevin and Gabe describe how they “accidentally” began doing AI strategy consulting for construction and real estate firms. What started as curiosity quickly revealed a massive gap. Commercial contractors were underserved by modern marketing tools, especially in B2B environments where relationships, timing, and trust are everything. They saw an opportunity to bridge the educational gap and bring practical AI into an industry that is essential yet often overlooked by Silicon Valley.Bootstrapping was a deliberate choice. Instead of raising capital and chasing growth at all costs, they built for profitability from day one. Every decision had weight. Every feature had to matter. That discipline shaped their product and their mindset. They talk candidly about the pressure and clarity that comes from building without a safety net.One of the most compelling parts of the conversation centers on AI-driven email marketing for commercial contractors. In B2C, marketing is often high volume and transactional. In B2B, especially in the trades, it is nuanced and relationship-based. A single well-timed email can unlock a multi-year contract. AI allows contractors to personalize outreach, craft compelling subject lines, and stay top of mind without adding administrative burden. Kevin and Gabe share examples of intriguing subject lines that spark curiosity and drive opens, proving that small shifts in messaging can create outsized results.They also reflect on the advice that shaped them. The best advice was to focus on long-term thinking and to build something real. The worst was overly confident, absolute guidance not grounded in data or context. For Kevin, books that reshape perspective have played a key role in how he approaches business and resilience.By the end of the episode, one thing is clear. The trades are not behind. They are on the brink of transformation. Founders like Kevin and Gabe are not trying to disrupt contractors. They are equipping them. For commercial leaders who want to grow smarter, market better, and compete at a higher level, this conversation is one you will not want to miss.To connect with Kevin and Gabe or request a demo from Modern Edge, they invite listeners to reach out directly to www.modernedge.io and start the conversation.Support the show

Live from EPIC 2026, Mandeep sits down with AJ Jain, Co-Founder and CEO of Broccoli AI, for a conversation that every contractor needs to hear. What starts as a discussion about artificial intelligence quickly turns into a wake-up call about missed calls, lost revenue, and the hidden gaps in most home service businesses.Contractors spend thousands generating leads through SEO and Google Ads. The phones ring. The opportunities are there. But what happens next often determines whether a company grows or stalls. AJ shares eye-opening data on how many calls go unanswered across the trades and just how much revenue is slipping through the cracks because teams cannot respond fast enough. The numbers are not small. For many shops, it is the difference between plateauing and scaling.Mandeep digs into the real issue. Marketing gets the phone to ring, but without speed and structure on the back end, the investment falls apart. AJ explains what typically happens when contractors invest heavily in lead generation but lack a strong follow-up system. Slow responses. Dropped inquiries. Competitors who answer first and win the job. In today’s market, speed is not a luxury. It is survival.The conversation shifts to integration and scalability. AJ breaks down how Broccoli AI connects with platforms like ServiceTitan and other CRMs, and why that connection matters. It is not about replacing people. It is about creating a seamless handoff from first contact to booked job. When AI works inside the existing tech stack, it strengthens it. The result is better tracking, cleaner data, and more predictable revenue.Skepticism around AI is real, especially in an industry built on relationships and trust. AJ addresses the concern head-on. Customers still want a real person. The difference is that they want responsiveness even more. AI is not about removing the human element. It is about making sure no opportunity is missed, and no customer feels left behind.One of the most compelling parts of the episode is the discussion around company size. Is AI only for the big players? AJ makes it clear that even a one-million-dollar shop can benefit. Then he paints the picture of the ideal tech stack for a three-million-dollar HVAC company today. Marketing, automation, CRM, and data are all aligned with one goal: turning every click into a booked job.Looking ahead, AJ shares where he sees AI taking the home service industry over the next three to five years. The changes are coming fast. The companies that adapt early will have a serious advantage.This episode is also made possible by our sponsors, Broccoli AI and Grow Reviews. Broccoli AI, at broccoli.com, provides AI voice agents that answer phones around the clock, book jobs, follow up on estimates, and dispatch technicians seamlessly. Grow Reviews, at growreviews.com, helps home service companies capture authentic video testimonials that build trust and drive more business.If you are serious about growth, this episode of Born For The Trades will challenge how you think about your systems, speed, and scalability.Support the show

On this episode of Born For The Trades, Mandeep sits down with Strick Tudor, a leader who has spent more than 25 years serving the trades and learning what truly drives a contractor’s success. From two decades at Enterprise Fleet Management helping contractors optimize their vehicles to leading revenue and partnerships in the world of trade technology, Strick has seen the industry from every angle. He is not just a tech executive. He is someone who understands the field, who has installed window units, cleared condenser lines, and spent time around family members who built their lives in the trades. The conversation quickly moves beyond the buzzwords. Strick challenges the common belief that a CRM is simply a dispatching and scheduling tool. Instead, he calls it the lifeblood of a business. A true Field Service Management platform becomes the command center where workflows live, numbers tell the truth, and leaders gain visibility into the daily health of their company. Without it, contractors are guessing. With it, they can understand KPIs, identify training gaps, support their teams, and make confident decisions rooted in data. As the leader of revenue and partnerships at Workiz, Strick explains what makes their platform different. Ease of use. Speed of onboarding. Fast time to value. An intuitive mobile app that technicians actually enjoy using. Embedded communications that capture conversations and turn them into insight. The goal is not complexity. It is clarity and growth. Then the conversation turns to AI, and this is where things get exciting. AI inside the trades is not science fiction. It is already converting leads, analyzing calls, automating follow-up, and even answering the phone 24 hours a day through virtual AI agents. Missed calls become booked jobs. Data becomes direction. Smaller contractors suddenly have the tools to compete with major players. AI becomes the great equalizer. Strick shares how contractors are seeing dramatic improvements in review ratings because customers are always being responded to. Some businesses are reclaiming up to 30 hours per week through automation. Others are uncovering hidden revenue by identifying upsell opportunities, aging equipment, and service plan gaps directly from call insights. For sales managers, the metrics are clear. Speed to lead. Conversion rate. Average ticket value. Service plans that build a competitive moat. The best in class are responding within seconds, not hours. The difference between growth and stagnation often comes down to how quickly and intelligently a business reacts. This episode is also made possible by our sponsors, Broccoli AI and Grow Reviews. Broccoli AI, at broccoli.com, provides AI voice agents that answer phones around the clock, book jobs, follow up on estimates, and dispatch technicians seamlessly. Grow Reviews, at growreviews.com, helps home service companies capture authentic video testimonials that build trust and drive more business.Mandeep and Strick close with a powerful reminder. Be genuinely curious. Spend time in the field. Sit with dispatchers. Ride along with technicians. The future of the trades will belong to leaders who combine technology with real-world understanding. This episode is not about replacing people. It is about empowering them.Support the show

In this episode of Born For The Trades, host Mandeep sits down with Ryan Fenn, founder and CEO of CHIIRP, for a real, operator-first conversation about what actually drives growth in home service businesses, and why most owners are leaving money on the table without realizing it.Ryan didn’t build CHIIRP to chase shiny tech trends. He built it to solve a painfully common problem he saw over and over again: great contractors spending hard-earned money to generate leads, only to lose jobs because they were slow to respond or inconsistent with follow-up. In the trades, speed isn’t a luxury; it’s survival. Ryan breaks down what “fast enough” really means when it comes to speed-to-lead, and why even a few minutes can be the difference between a booked job and a lost opportunity.The conversation digs deep into what great follow-up actually looks like in the real world. Not theory, not fluff, but practical systems that work in busy, chaotic home-service businesses. Ryan shares why follow-up isn’t about sending more messages, but about sending the right messages at the right time, consistently, without relying on memory or motivation.Mandeep and Ryan also unpack what separates operators who scale from those who stay stuck year after year. The difference isn’t talent or hustle. It’s ownership, repeatable playbooks, and a willingness to build systems that remove friction from growth. Ryan explains how the latest CHIIRP AI tools are changing the day-to-day for owners by taking follow-up off their mental load while still keeping it personal, timely, and effective.You’ll also hear Ryan call out one follow-up mistake almost every contractor makes, and how fixing it alone can unlock immediate revenue. Finally, they tackle a question every owner wrestles with: if you want predictable growth, should you fix marketing first or follow up? Ryan’s answer may surprise you, and it could save you thousands in wasted ad spend.This episode is packed with practical frameworks, hard-earned insights, and no-BS advice for owners who want growth they can actually control. If you’re in the trades and tired of guessing where your next job is coming from, this is a conversation you don’t want to miss.Support the show

In this episode of Born For The Trades, host Mandeep sits down with Ashlynn Rainaldi, Director of Client Success at Grow Nearby, for a conversation that goes far beyond surface-level marketing tactics. With nearly five years of hands-on experience helping home service businesses scale, Ashlynn brings a rare perspective, one rooted in real client relationships, operational clarity, and what actually drives long-term growth in the trades.Ashlynn shares how SEO has quietly but significantly evolved over the past couple of years, especially as AI reshapes how homeowners search for service providers. The discussion dives into the rise of Answer Engine Optimization (AEO), what it really means in practice, and why businesses that fail to adapt risk becoming invisible, even if they’re still “doing SEO.” As search behavior changes, Ashlynn explains how smart businesses are shifting their strategies to meet customers earlier, faster, and with more trust.But one of the most eye-opening parts of the conversation centers on what happens after the lead comes in. Ashlynn breaks down a hard truth many owners overlook: marketing often isn’t the problem; systems are. From missed calls and poor follow-up to weak CRM usage, she explains how breakdowns behind the scenes can make great marketing efforts appear ineffective. The phone ringing is only the beginning, and without the right processes in place, growth stalls quicklyThe episode also takes a deep look at Google Business Profiles and why they’re one of the most underestimated assets for local home service companies. Ashlynn explains how small inconsistencies, outdated information, or lack of activity can quietly erode trust and rankings, while companies that treat GBP as a living, breathing channel see outsized returns.Communication is another major theme throughout the episode. Ashlynn shares what strong, productive communication between a home service business and its marketing agency actually looks like, and how that relationship evolves to drive better results. She also touches on branding, challenging the idea that it’s “just a logo,” and revealing how weak branding can drag down performance across websites, ads, and local search without owners realizing why.Grounded, insightful, and refreshingly honest, this episode is a must-listen for home service owners who want to understand why growth feels harder than it should, and what really needs to change to unlock the next level.Support the show

The world of home services is changing fast, and today on Born For The Trades, host Mandeep sits down with someone who’s been shaping that change for years. Brigham Dickinson, President of Power Selling Pros and founder of the Power Certification Program, returns to the show to dive deep into one of the hottest topics transforming every industry right now: artificial intelligence.Since 2009, Brigham has helped contractors across the U.S., Canada, and Australia turn their call centers into customer-experience powerhouses with a bold guarantee that teams will book at least 85% of their calls. But what happens when AI enters the picture? Can technology truly deliver the same “Wow!” moment that Brigham has built his entire philosophy around?In this episode, Brigham and Mandeep explore the crossroads of automation and authenticity. Brigham shares his candid take on AI chatbots and voice assistants, and whether they can ever match the warmth and empathy of a human voice. He believes technology should enhance human connection, not replace it, and he offers a powerful framework for how contractors can use AI to support their teams rather than distance themselves from their customers. Listeners will get a behind-the-scenes look at the latest AI tools reshaping customer service, from smart call routing to emotion-recognition technology, and how these innovations can help home service businesses stay ahead of the curve. But Brigham doesn’t just focus on tools; he dives into mindset. He emphasizes accountability, excellence, and the idea that creating unforgettable experiences starts with genuine care for people.For Brigham, the key to future success isn’t choosing between humans and machines; it’s understanding how both can work together to create something even better. As he puts it, “AI can make us faster, but only empathy makes us memorable.”If you’re a contractor, business owner, or team leader wondering how to embrace AI without losing your human edge, this episode is a must-listen. You’ll walk away inspired to rethink your customer interactions, reimagine your call-handling process, and reignite that spark that keeps customers coming back again and again.Tune in to Born For The Trades and hear from one of the industry’s most passionate voices about what it really takes to deliver excellence in the age of AI because the future of home services isn’t just smart… It’s human.Support the show

In this episode of Born For The Trades, Mandeep sits down with one of the most disruptive voices in sales today: Sam Wakefield. An international best-selling author, coach, and host of the Close It Now Podcast, Sam’s mission is to help contractors break out of the price-cutting spiral and start selling with confidence, authority, and real results. Right out of the gate, Sam tackles a hot take that turns heads: door-to-door sales aren’t dead, they’re evolving. In fact, they're making a bold comeback. He explains how too many contractors rely entirely on digital leads and miss out on the power of real-world connections. The truth? The trades are about trust, and nothing builds it faster than showing up at the door, being human, and being helpful. But don’t expect scripts and sleazy tactics here. Sam dives deep into his core belief that identity beats scripts every time. He explains what a “sales identity” really is, and why knowing who you are, and how you show up, will always outperform the perfect pitch. If you’ve ever felt like you're "faking it" during a sale, this part is a game-changer.One of the most practical segments? Sam’s take on the dreaded “three bids” objection. You’ll learn how to shift the narrative so you're not one of three; you’re the only choice that makes sense. Sam shares how contractors can move from competing on price to competing on value by reframing the way they educate and engage homeowners.He also shares real-world guerrilla marketing wins, including one story where a low-cost, boots-on-the-ground campaign outperformed a digital ad budget 10x its size. His philosophy is clear: don’t wait for leads. Create your own momentum. And he shows you exactly how to do it.For any contractor trapped in the "discount to win" mindset, Sam lays out a first step that’s simple, but not easy: stop chasing volume and start building authority. He shows how high-ticket sales aren’t about saying more; they’re about saying the right things, to the right people, with total clarity on value.Whether you’re a business owner, sales lead, or a technician trying to step into selling, this episode offers a fresh, no-fluff roadmap for turning shaky conversations into confident closes.This one’s for the contractors who are done racing to the bottom and ready to rise to the top.Support the show

From the back office of a plumbing shop to the frontline of AI innovation, AJ Jain’s journey is anything but ordinary. In this episode, Mandeep sits down with the mind behind Broccoli AI, a platform that was literally built shoulder-to-shoulder with contractors, not in a Silicon Valley boardroom. AJ shares how a 4-hour daily commute, a hands-on plumber named Marcel, and a relentless obsession with solving real problems led to an AI platform now transforming the way home service pros do business.But this isn't just another tech story; it’s a blueprint for innovation grounded in grit and empathy. AJ dives into the early days of Broccoli AI, when he realized contractors didn’t need bells and whistles; they needed time back, smoother operations, and real, practical help. You'll hear how a single conversation with a plumber sparked the creation of a tool now used to automate everything from scheduling to customer follow-ups.Mandeep challenges AJ on the skepticism many in the trades have toward artificial intelligence. AJ doesn't dodge the question. Instead, he shares exactly why this tech isn’t just for big companies, and how contractors are using it today in ways even he didn’t expect. From voice-powered job notes to instant customer responses, this isn’t AI for the future, it’s AI for right now/ We also get a raw look at the missteps and tough lessons AJ learned while entering a world where trust matters more than trends. He opens up about what it takes to earn the respect of tradespeople, and why solving for the human, not just the process, is Broccoli’s North Star.If you're a contractor wondering whether technology has a place in your growth story, this episode will leave you fired up. Whether you're just starting out or looking to scale, AJ offers one simple, powerful piece of advice that might just change how you think about your next move. Visit www.broccoli.com for more info!This is the kind of episode that makes you believe that the trades aren't just evolving, they're leading.Support the show

Alright, trade pros, today’s episode of Born For The Trades flips the script on how you think about growing your home service business. We’re not talking about tools, trucks, or technicians. We’re diving into something most contractors don’t even realize they need: artificial intelligence.Mandeep sits down with Jonathan Mast, founder of White Beard Strategies and creator of the Perfect Prompting Framework. Jonathan has helped over half a million entrepreneurs and business owners take the guesswork out of using AI. His specialty? Making AI simple, practical, and wildly effective, even for garage door pros, HVAC companies, plumbers, roofers, and anyone else in the home service space. In this episode, Jonathan debunks the biggest myth in the trades: that AI is just for tech startups. He shares real-world ways that home service business owners can use tools like ChatGPT or Claude to save hours of time, cut unnecessary costs, and even enhance the customer experience. Whether it’s automating basic office tasks, creating powerful marketing content, or improving lead follow-up systems, Jonathan shows you how AI can do the heavy lifting without replacing your team’s expertise.We also dig into the most common mistakes people make when diving into AI, and how Jonathan’s Perfect Prompting Framework helps business owners ask better questions, get better results, and avoid the trap of generic, useless outputs. If you’ve ever tried AI and felt underwhelmed, this conversation is a must-listen.Mandeep also presses Jonathan on a key issue: the role of human creativity. Jonathan makes it clear that AI is a tool, not a replacement for judgment, experience, or personality, and when used right, it can actually amplify your strengths as a business owner.You’ll also hear how AI is set to change local marketing over the next few years, and one powerful story of a small business that used Jonathan’s approach to completely turn things around.If you’ve been curious about AI but didn’t know where to start, or if you tried it and gave up, this episode is your guide to unlocking its real potential in the trades.Support the show

Alright trade pros, buckle up for a no-fluff episode packed with gold. Today on Born For The Trades, your host Mandeep sits down with one of the most respected voices in garage door marketing, Robb Leishman. Robb is the Founder and Co-Owner of Legit5 Garage Door Marketing, the brains behind some of the most recognizable garage door brands out there. He’s a sales expert with a deep understanding of what actually converts in the real world. If you’ve ever wondered why some leads close fast and others fizzle out, this is the conversation you need to hear. Robb brings his years of experience and hard-earned insights to the mic as we dive into a topic that’s become a battleground for many in the trades — Google leads versus social media leads. These two sources are not created equal, and Robb makes it clear why understanding the mindset behind each one is critical if you want to scale your business. You’ll learn how intent plays a massive role in the customer journey, and why chasing likes won’t always turn into dollars.Mandeep asks the tough questions. What’s the real difference between these two lead types? How should your team respond differently to a Google searcher versus someone who clicked a Facebook ad? Robb breaks it down with examples, calling out the biggest mistakes home service companies make when they treat all leads the same. From messaging and follow-up timing to which platform deserves your focus first, this episode gives you the tools to finally stop wasting money and start closing more jobs.You’ll also get a peek into Robb’s bestselling book Garage Door Gameplan and hear one tactic that applies directly to navigating the two very different lead mindsets. Whether you’re a new business owner or a seasoned pro trying to fine-tune your marketing strategy, Robb lays out a clear path forward that balances quick wins with long-term growth. This isn’t just another marketing episode. It’s a wake-up call for anyone in the trades who’s tired of chasing leads that don’t convert. Robb’s insights apply beyond garage doors and can help any home service entrepreneur get smarter about where they spend their money and how they handle their prospects.Press play and get ready to look at your leads in a whole new way.Support the show

In this episode of Born For The Trades, host Mandeep sits down with a true force in the home service industry: Aaron Gaynor, CEO and Founder of The Eco Plumbers, Electricians, and HVAC Technicians, which is a $94 million and growing business empire rooted in Ohio. But don’t let the success fool you…Aaron’s journey is built on failure, grit, and an unstoppable mindset.Aaron’s story is one of total reinvention. After losing everything during the 2007 crash, he rebuilt from scratch, and not just his business, but himself. From embracing high-level personal development (yes, he literally ran with the bulls) to building a powerhouse team culture, Aaron shares how purpose, not profit, became the driving force behind his comeback.In this candid and powerful conversation, Aaron explains how ECO University is creating real change in the trades by helping team members chase their goals, not just punch the clock. He dives deep into how giving employees personal purpose translates into unstoppable company culture and scalable growth. If you’re trying to push past that $2M or $5M ceiling in your business, his advice is real, raw, and actionable.Aaron also unpacks how entrepreneurial systems like EOS have helped him bring structure and clarity to a fast-scaling business, and why more home service companies should start thinking like CEOs, not just operators. From mindset to mechanics, this is a masterclass in what it takes to build something bigger than yourself.And of course, we dig into how AI is shifting the landscape of the trades, and what business owners need to do right now to stay ahead of the curve.Whether you’re just getting started or trying to scale to the next level, this episode will leave you inspired, challenged, and ready to rethink what’s truly possible. Aaron doesn’t hold back, and after listening, you’ll understand why he was born for the trades.Support the show

In this latest episode of Born for the Trades, I had the absolute pleasure of sitting down with my good friend and fellow marketing powerhouse, April Edwards — founder of Deck Builder Marketers. April is a digital marketing expert with over 15 years of experience, and she’s made a name for herself by helping deck builders grow with clarity, strategy, and serious results. We’re both part of an incredible community that supports each other in business and beyond, and I’ve always admired her no-BS approach to marketing and her passion for helping tradespeople build freedom-driven businesses.We kicked things off by diving into her journey — how she transitioned from general digital marketing into carving out a niche focused exclusively on deck builders. April shared how she saw a gap in the market, recognized the opportunity to create real impact in a visual and in-demand trade, and went all in. That move led her to develop the Deck Builder Marketing System — a structured, proven formula that helps contractors dominate locally, boost their profits, and reclaim their time.One of the most insightful parts of our conversation was around the concept of "operational freedom." April broke down what that means for a deck builder — the ability to work on the business instead of being stuck in it — and how strategic marketing can be the key to unlocking that freedom.We also covered the common marketing mistakes she sees all the time in the home services space — like relying too much on word of mouth or not having a real strategy — and how contractors can fix these fast with just a few focused steps.Of course, I had to ask her to unpack her Deck Builder Marketing System in detail. She explained how it goes beyond just ads or SEO — it’s about building a full ecosystem that works together to attract, convert, and retain ideal clients.Since deck building is such a visual trade, we discussed the power of photos, videos, and content marketing. April shared real examples of how deck builders can leverage before-and-afters, project walk-throughs, and customer testimonials to instantly boost their credibility and stand out in a crowded market.We also talked about what the journey looks like when a business goes from “we need leads” to “we’re fully booked and building a brand.” April laid out how she helps contractors grow step by step, without getting overwhelmed by shiny new marketing trends.Finally, April shared a gold nugget for listeners — if you’re a deck builder (or in any trade, honestly) and you want to take your marketing seriously, start today. Pick one thing — update your website, claim your Google profile, post a project — just take action.This episode was packed with insight, stories, and real-world takeaways. April is a rockstar in the home service marketing space, and I’m grateful to call her a friend and peer.Tune in now, and don’t forget to share this with someone in the trades who needs to hear it!Support the show

What if the secret to scaling your home service business isn't more trucks or more tools—but showing up online with purpose? In this episode of Born For The Trades, host Mandeep sits down with Jen McKee, the sharp and savvy founder of Kee Hart Marketing, to explore why social media isn't just marketing—it's a business growth engine.Jen is no stranger to the spotlight. She’s a 5x award-winning marketer, a 2024 40 Under 40 honoree, and the creator of the Show Up, Stand Out, Scale framework that’s turning heads across the trades industry. From HVAC pros to electricians and landscapers, Jen has helped countless contractors transform their online presence into a lead-generating, talent-attracting machine.In this episode, she shares powerful insights on what makes social content pop in today’s crowded feeds—and how service professionals can take control of their brand voice. Mandeep asks all the right questions: Why is social media such a game-changer for the trades? How can small companies stay consistent without burning out? And what should you be filming today if you want to start making video content that actually moves the needle?Jen doesn’t hold back. She reveals the biggest mistakes she sees in contractor content, shares practical tips for turning culture into a recruiting magnet, and even gives listeners one simple action step they can take immediately after the episode to start improving their social presence.Whether you’re a business owner trying to scale or a marketer looking for smarter strategies, this episode will leave you inspired—and ready to show up and stand out.Support the show

In this episode of Born For The Trades, Mandeep sits down with Brent Swift, the founder of SwiftCo, a company that has become a cornerstone of Norman, Oklahoma's roofing, construction, and real estate industries. With over 25 years of experience, Brent’s journey is a testament to dedication and craftsmanship. His story began with a simple but ambitious venture: Deckworks. From there, his passion for quality construction and design blossomed into SwiftCo, a business that now serves a diverse range of clients, from homeowners to commercial property owners, all while focusing on precision and lasting value.Brent takes us through the twists and turns of his career, highlighting what sets SwiftCo apart from others in a highly competitive market. “We don’t just build structures,” Brent explains, “we build relationships.” This philosophy has been a guiding principle in every project the company undertakes, whether it's installing a new roof to protect a home or meticulously renovating a historic building to preserve its charm.One of the most rewarding yet challenging aspects of Brent’s work is his ability to breathe new life into older homes. As Mandeep dives into the world of historic home renovations, Brent shares the unique challenges these projects present, especially when trying to maintain the original character of a building while updating it to meet modern standards. It’s a delicate balance, but one Brent has mastered through years of experience and a deep respect for architecture.As the conversation moves into roofing, Brent offers invaluable advice on how homeowners can stay ahead of potential issues. Regular roof maintenance, he stresses, is essential for preventing major problems. He walks through the key signs homeowners should look out for to ensure their roof remains in top condition, providing peace of mind year-round.The discussion also touches on real estate in Norman, where Brent’s expertise shines. With the local market ever-evolving, he gives listeners tips on how to approach buying and selling properties, especially in today’s fast-moving environment. For those in the area, his advice is nothing short of priceless, especially for anyone seeking to make informed decisions that will help them thrive.Looking to the future, Brent shares his insights on where he believes the roofing and construction industries are heading. With new technologies emerging and an increasing demand for sustainable practices, SwiftCo remains at the forefront, continuously adapting and innovating to meet the changing needs of its clients.Brent’s commitment to customer satisfaction and maintaining strong relationships with clients is clear. He explains how ensuring the highest quality in every project, no matter the scale, has been integral to SwiftCo’s success. It’s this combination of experience, innovation, and integrity that has made SwiftCo a leader in Norman’s competitive landscape, shaping not just buildings, but the future of the community.Support the show

In this episode of Born For The Trades, host Shreya dives deep with Sandy Papavero, a Master and Growth Advisor at CEO Warrior. With a career spanning sales consulting for industry giants like Tony Robbins and Chet Holmes, and expertise in neuro-linguistic programming (NLP), Sandy has made it her mission to help home service professionals shatter limiting beliefs and reach new heights in business and life.Sandy shares her journey—how she transitioned into CEO Warrior and what drives her passion for coaching. She breaks down the common thought patterns found in the most successful people, revealing whether these traits are innate or something that can be learned. Spoiler alert: the right mindset isn’t just for the lucky few—it can be cultivated, and she knows how to help leaders do just that.The conversation takes an honest turn toward mental health in the trades industry, a topic that’s often brushed under the rug. Sandy discusses why emotional resilience is just as critical as technical skills and how addressing mental well-being can lead to stronger leadership, higher retention, and ultimately, a more successful business.A major challenge in any company is the disconnect between employees and management. How do you ensure that leaders—especially those who aren’t owners—operate at the highest possible level? Sandy explains how to bridge this gap, ensuring that training and growth don’t just create temporary shifts but lead to lasting transformation. When employees struggle to communicate effectively with their managers, it’s usually a short-term issue. But how do you make improvements stick? Sandy shares her insights on implementing strategies that go beyond quick fixes and create lasting impact.For those who recognize a need for coaching—whether it’s improving leadership, fixing communication gaps, or shifting mindsets—Sandy walks us through the process of transforming problems into solutions. From the moment someone reaches out to her, she focuses on identifying the root causes, breaking through barriers, and equipping leaders with the tools they need to drive real change.If you’re wondering whether coaching is right for you or your business, Sandy describes her ideal client—someone ready to take action, open to change, and committed to long-term success. She also shares the best way to get in touch for a strategy session through CEO Warrior.This episode is packed with game-changing insights for anyone in the trades industry looking to break through limitations and achieve their highest potential. Whether you’re an owner, manager, or frontline worker with leadership ambitions, Sandy’s expertise is a must-hear!Click here to watch the full episode:https://www.grownearby.com/podcast/episode-71-breaking-barriers-how-mindset-and-coaching-elevate-trades-professionals-to-the-next-level/https://www.youtube.com/watch?v=wEcdfU44iSsSupport the show

Sales isn’t just about the words you say—it’s about how you say them, how you move, and what your customers unconsciously pick up from you. In this episode of Born For The Trades, host Shreya sits down with sales expert Allan Langer to uncover the game-changing secrets that most sales reps overlook. Allan, the author of The 7 Secrets to Selling More by Selling Less, shares why traditional high-pressure tactics are outdated and how understanding psychology, trust, and nonverbal communication can transform your sales approach.With the latest Rilla update, sales teams can now analyze body language and tonality during recorded conversations—offering a whole new perspective on why some deals close effortlessly while others fall apart. Allan and Shreya dive into the shocking truth about communication: a huge percentage of what influences a sale isn’t based on words at all. So, if you’re only focusing on what you’re saying, you might be missing the real signals your clients are giving you.Too many sales reps are so locked into their scripts and quotas that they don’t notice the subtle but powerful signs from their clients. Are they engaged? Are they hesitant? Is their body language saying “yes” while their words say “maybe”? Understanding these subconscious cues can mean the difference between another lost lead and a loyal customer. Allan breaks down simple but highly effective gestures, tonality shifts, and actionable steps that anyone—whether seasoned or brand new to sales—can implement immediately to build trust and close more deals.Does this change everything sales reps have been taught, or does it simply enhance what they already know? Allan shares his insights on how this knowledge can seamlessly fit into any sales process, giving professionals an unfair advantage in an increasingly competitive market. If you’ve ever wondered why some salespeople seem to effortlessly connect with clients while others struggle, this episode reveals the hidden skills that make all the difference.Support the show

Support the show

Welcome back to another exciting episode of Born for the Trades! Today, we’re diving into the world of HVAC with a special guest, Axel Romero. Since stepping into the HVAC industry in 2017, Axel’s journey has been nothing short of remarkable. What began as a focus on installations quickly evolved into a deeper passion for the inner workings of HVAC systems, and by 2019, Axel found his calling at Crossway Mechanical. But his story doesn’t stop there. In just a year, he transitioned into specialized inspections, and in 2020, he broadened his expertise into home forensics. This move allowed him to directly assist homeowners, giving them the tools and knowledge they need to understand and protect their HVAC systems.With nearly a thousand homeowners helped, Axel has witnessed firsthand the long-term impact HVAC issues can have on a home’s comfort, efficiency, and safety. His passion for the industry is more than just about fixing systems—he’s on a mission to educate homeowners, ensuring they make informed decisions and avoid the common pitfalls of installation malpractice.Axel’s career has also led him to the national stage, where he was featured in Shemane Nugent’s 2024 documentary, Killer House. In this groundbreaking film, Axel sheds light on the importance of high-quality HVAC installations and their far-reaching impact on the well-being of homeowners. The documentary highlights Axel’s unique ability to break down complex HVAC problems into clear, understandable terms, making a lasting difference for those seeking answers.In today’s episode, we discuss Axel’s incredible career trajectory, the common mistakes contractors and homeowners make, and how he’s empowering homeowners to defend themselves against poor HVAC practices. We also hear about his thoughts on the future of HVAC and what changes he hopes to see in the industry to improve transparency and best practices. His story is a testament to how one person’s passion can reshape an entire industry—making homes safer, more efficient, and more comfortable.Tune in for a conversation packed with valuable insights and practical advice you won’t want to miss!Support the show

On this episode of Born for the Trades, Mandeep chats with Lynn Wise, co-founder of Contractor In Charge, a revolutionary service designed to help home service businesses—plumbers, electricians, HVAC professionals, and more—streamline their operations. With a background in both the trades and tech, Lynn’s journey is a fascinating blend of hands-on experience and cutting-edge solutions.Lynn’s path to entrepreneurship started when she saw a significant gap in the home services industry: contractors were drowning in administrative tasks that kept them from focusing on what really mattered—serving customers and growing their business. Having co-owned a plumbing business and worked at tech giants like IBM and Yellow Pages, Lynn realized that the right blend of technology and personal care could provide contractors with a solution that scaled. That’s when Contractor In Charge was born—an outsourced service designed to handle customer service, real-time bookkeeping, and more, all while maintaining that personal touch.One of the key moments in Lynn’s career came when she recognized that many contractors made the mistake of neglecting customer service in favor of technical work. While great service is the backbone of any business, many contractors focus too much on their craft and not enough on building long-lasting customer relationships. Lynn emphasizes that leveraging technology to enhance customer service—like real-time booking, follow-ups, and tailored communication—can set a business apart in a competitive market.However, she’s clear about one thing: tech should never replace the human connection. “It’s not about removing the contractor from the equation—it’s about giving them the tools to succeed while keeping that personal touch”. Contractor In Charge blends the best of both worlds: cutting-edge technology to streamline processes and personalized customer care that builds loyalty and trust.Lynn also shares a success story about a small contractor who used her service to scale his business. By outsourcing administrative tasks like customer service and bookkeeping, he was able to focus more on his craft and take on more clients. Over time, this helped increase his revenue and reduce stress, ultimately transforming his business into a more efficient operation.We also wanted to give a big shoutout to our sponsors—Rilla, an AI-powered sales tool that provides call-by-call feedback to help your team close more deals, and Grow Reviews, a platform that makes it easy to capture customer testimonials through text and video. These tools are designed to help you improve your customer experience and grow your business with ease.If you're a contractor looking for practical insights or someone curious about how tech is changing the home services industry, this episode is a must-listen. Tune in for actionable advice and inspiration on how to grow your business without sacrificing what makes it special.Support the show

In this episode of Born For The Trades, Mandeep and Shreya sit down with Bill Kean, the President of NEXGEN Air, Heat, and Plumbing, a leading force in Southern California's home services industry. With over 15 years of experience, Bill’s journey from a second-generation contractor to a successful entrepreneur is nothing short of inspiring. He shares the mindset shifts that helped him navigate pivotal moments—like founding Dynamic Air Services in 2008 and growing it into a $6 million company—before transitioning to NEXGEN, where he rose through the ranks to lead the company as president.Bill's story is one of perseverance, growth, and a relentless pursuit of excellence. He discusses the crucial steps he took while scaling his first business and offers invaluable advice for entrepreneurs looking to take their companies to the next level. With his deep understanding of the home services industry, he highlights what truly sets NEXGEN apart, from their industry-leading processes to the exceptional company culture that’s garnered them recognition as a household name.What really makes Bill's leadership stand out, however, is his passion for making a positive impact—not just in business but in the lives of his team members and the communities they serve. He introduces us to Project X, a philanthropic initiative that’s making a difference in the lives of families in need. Bill explains how giving back has become an integral part of NEXGEN’s company culture and how it strengthens their relationships with clients and employees alike.In a heartfelt discussion, Bill shares his thoughts on what it truly means to lead a company with integrity and purpose. He believes success isn't only measured by financial growth but by the lives you touch along the way. Tune in to hear how a commitment to people, culture, and community can create a business that’s not only successful but meaningful.As Bill reflects on his career and leadership journey, he leaves us with a final thought: the most underrated best practice in home services is often the simplest. It’s a reminder that in a world filled with complexities, staying focused on what truly matters can be the key to long-term success.Support the show

In this episode, host Mandeep Bhalla talks with James Hatfield, Chief Revenue Officer at LiveSwitch, a leading platform transforming how businesses use video to scale. With years of leadership experience in both startups and Fortune 500 companies, James shares his insights on technology, leadership, and the future of communication.James has been instrumental in LiveSwitch’s success, playing a key role in customer experience and overseeing all revenue-generating processes. Before joining LiveSwitch, he led the creation of the Customer Buying Experience at IQVIA and served as President of Sales at Sageworks. LiveSwitch’s platform is now used by businesses ranging from entrepreneurs to global enterprises, helping them connect with customers and document work in real-time.A major focus of this episode is the future of video communication. James shares his thoughts on how video technology will evolve in the coming years, particularly in industries like home services, and how it will reshape the way businesses build relationships and streamline operations.James also reflects on key leadership lessons he's learned throughout his career, including the importance of creating efficient processes and staying agile in a fast-changing tech landscape. He discusses the differences in how startups and large enterprises approach innovation, and offers insights into the challenges and opportunities each faces.One standout moment in his career was a decision at LiveSwitch that significantly impacted the company’s growth. James shares how data-driven choices and customer feedback played a crucial role in shaping the company’s strategies.Finally, James addresses the biggest challenges facing tech leaders today, particularly in managing rapid innovation and diverse teams. He emphasizes the need for clear vision and adaptability to lead successfully in today’s fast-paced world.This episode is a must-listen for entrepreneurs, business owners, and leaders in the home service industry who want to harness technology to grow and innovate. Tune in to hear James Hatfield’s expert insights and valuable leadership lessons!Support the show

In this episode of Born For The Trades, our host, Mandeep, talks with Brad, the co-founder and Chief Marketing Officer of ZyraTalk, a leader in AI and automation solutions for the home service industry. For over a decade, ZyraTalk has been transforming how businesses handle customer interactions by automating phone conversations, helping businesses avoid missed calls, and converting them into booked jobs and revenue.Brad explains that businesses often miss a significant percentage of phone calls, sometimes up to 30-40%, due to factors like staff limitations or after-hours inquiries. ZyraTalk solves this problem by automating these missed interactions, ensuring that no opportunity slips through the cracks. This automation drives revenue and enhances customer service by handling routine inquiries and allowing human teams to focus on more complex issues.Rather than replacing customer service teams, ZyraTalk enhances their efficiency. The AI takes care of repetitive tasks, ensuring that human CSRs can focus on high-priority conversations. This balance of AI and human interaction is key to ZyraTalk’s success.Brad also walks us through the company’s smooth onboarding process. With an average of 50 new clients each week, ZyraTalk makes it easy for businesses to integrate their AI voice and chat products into existing workflows. The setup is quick, and businesses can see immediate benefits in their customer engagement.While the AI technology is highly effective, Brad acknowledges that not every conversation is flawless. ZyraTalk continuously refines its systems to improve the accuracy and natural flow of interactions. Some challenges arise from industry-specific jargon or unique client needs, but ZyraTalk adapts and improves over time to address these nuances.ZyraTalk’s rapid growth is largely driven by the positive impact their solutions have on clients. Businesses are seeing immediate results, and word-of-mouth referrals have played a significant role in attracting new customers. Brad reveals that the company is onboarding new clients at an impressive rate, and the success stories continue to build momentum.Looking ahead, Brad shares that ZyraTalk has exciting updates in the works. They are continuously improving their products to make them even more intuitive and powerful, helping businesses stay ahead of the curve in customer service automation.This episode provides an inside look into how ZyraTalk is reshaping the home service industry with AI, delivering real results, and empowering businesses to grow faster and smarter.Support the show

In this episode of Born For The Trades, host Mandeep is joined by Michael Agugliaro, an entrepreneur, author, and the founder of Warrior Today. Michael’s journey is nothing short of extraordinary, from a childhood steeped in martial arts to becoming a successful business coach and motivational speaker who has helped thousands achieve personal and professional transformation.Michael’s story began at the age of four when he started training in martial arts—a foundation that has influenced every aspect of his life. By 16, he founded Warrior Today, a company dedicated to empowering individuals to take control of their lives and businesses. At just 18, Michael wrote his first book, How to Be a Modern Day Warrior, setting the stage for his lifelong mission to inspire others to unlock their full potential.Now 25, Michael is a debt-free entrepreneur with a diversified wealth portfolio, and his impact reaches far beyond his own success. He’s coached high-profile entrepreneurs, facilitated transformative experiences like firewalks, and helped business owners design intentional lives that align with their true purpose. Through his work, he’s guided countless individuals toward remarkable breakthroughs, including successful business exits and personal reinvention.In this insightful conversation, Michael discusses the role his early martial arts training played in shaping his mindset and determination. He shares the key lessons he’s learned from overcoming addiction, losing over 90 pounds, and building a successful business from the ground up. Michael reveals how mindset shifts were crucial in his own transformation and how these principles can be applied by anyone looking to create lasting change in their life.Throughout the episode, Michael opens up about the most common challenges he sees among entrepreneurs, from burnout to lack of direction, and the strategies he uses to help them overcome these obstacles. He shares his approach to living a life by design, offering practical advice for those looking to align their personal goals with their business strategies. Michael’s commitment to helping others achieve greatness is evident in every story he tells, and his passion for empowering individuals to reach new heights is contagious.Whether you’re an aspiring entrepreneur, a tradesperson looking to level up, or someone seeking inspiration to make a personal transformation, this episode is filled with actionable insights and motivational wisdom. Michael’s incredible journey proves that with the right mindset, determination, and intention, anything is possible.Tune in to Born For The Trades and hear Michael’s powerful story of overcoming adversity, designing a life of success, and helping others do the same. This episode will leave you feeling inspired and equipped to take the next step in your own personal and professional growth.Support the show

Welcome to another exciting episode of ‘Born For The Trades’, the go-to podcast for insights and inspiration in the home services industry. This week’s host is Shreya, who is thrilled to welcome the incredible Ellen Rohr. Known for her impressive journey in growing ZOOM DRAIN Franchising from zero to an astonishing $50 million, Ellen brings a wealth of knowledge to the table. Recently, Shreya had an enlightening conversation with her at Home Service Freedom, sparking an “aha” moment that listeners will not want to miss.Ellen's story is deeply influenced by her father's entrepreneurial journey. This episode will explore how his experiences shaped her approach to business and the key lessons he imparted about managing finances. These teachings have played a crucial role in Ellen's success and will provide valuable insights for aspiring business owners.Listeners will learn about the significant challenges Ellen faced when launching Bare Bones Biz. She will discuss the hurdles encountered during the turnaround process and how simplifying financial systems became vital for sustainability and growth. For anyone feeling overwhelmed by the complexities of running a business, Ellen’s experiences will resonate strongly.A central theme of this episode is financial literacy, a common struggle for many business owners. Ellen offers practical advice for those seeking to demystify their financial situations. Understanding one’s financial position is crucial, and she will share actionable steps to keep things simple and manageable.One of the key concepts discussed is KFP—Know Financial Position. Ellen will break down this concept, explaining its importance in achieving business success. Knowing where a business stands financially enables owners to make informed decisions that propel growth.Additionally, the conversation will touch on the emotional aspects of financial insecurity. Ellen recently shared her thoughts on this topic, emphasizing the vulnerability that often accompanies financial challenges. This discussion highlights how emotional ties to finances can impact decision-making and overall business health, offering relatable insights for listeners.This episode promises to be enriching, filled with wisdom, practical advice, and motivation to transform approaches to business. Whether listeners are just starting out or looking to refine existing systems, Ellen’s insights will inspire a proactive approach to financial management.Tune in to ‘Born For The Trades’ for this enlightening conversation. Discover the tools and mindset needed to thrive in the home service industry and elevate any business to the next level! Don’t miss out—subscribe now and take the first step toward business transformation!Support the show

Welcome back to Born for the Trades! In today’s episode, we explore the vital role of work culture in enhancing employee engagement and productivity, along with the unique challenges and opportunities faced in the home service industry, especially for women.A positive work culture is essential for any successful organization. When employees feel valued and included, their engagement and productivity significantly increase. Creating an environment where individuals can thrive is crucial. Open communication and recognition of contributions help build this supportive atmosphere. Leadership styles that emphasize transparency and teamwork foster trust and collaboration. When teams feel part of something bigger, it transforms their work approach, enhancing motivation and overall performance.As remote work continues to rise, the challenge of maintaining a positive culture becomes even more pressing. Regular check-ins and virtual team-building activities can keep communication open and encourage connection. It’s essential to create a sense of community, even when team members are not physically together.Leveraging technology can also bridge the gap in remote settings. Tools that facilitate casual interactions—like virtual coffee breaks—can significantly enhance team dynamics. Fostering these connections is key to maintaining a vibrant work culture.Exploring personal journeys into the home service industry reveals a wealth of experiences. Many professionals discover their passion for the trades through backgrounds in client services and marketing, realizing the impact they can make in people’s lives. The transition often involves leveraging existing skills in new ways, emphasizing adaptability and resilience.The trade industry, while evolving, still presents unique challenges for women. Although the industry has traditionally been male-dominated, there is a growing recognition of the value women bring to the field. Creating pathways for women to thrive is essential, and there’s a need for continued support and mentorship.Support networks play a critical role in empowering women. When individuals lift each other up, it becomes easier to break down barriers and foster a more inclusive environment. Encouraging collaboration and sharing experiences can help pave the way for future generations.To encourage more women to enter the trades, outreach programs and the visibility of female role models are vital. Showcasing women who are succeeding in various trades can inspire young women to consider these paths for themselves. Visibility matters; it can spark interest and demonstrate that women truly belong in the industry.Educational initiatives that introduce girls to the possibilities within the trades can also make a significant impact. By showing them the diverse opportunities available, we can help cultivate a new generation of skilled professionals.In conclusion, work culture plays a critical role in shaping the trades industry, and the inclusion of women is essential for its growth. By focusing on building supportive environments, encouraging mentorship, and highlighting role models, we can create a more inclusive and vibrant future for the trades. Stay tuned for our next episode as we continue to explore the stories and insights that are shaping this dynamic industry today!Support the show

Welcome to the latest episode of “Born For The Trades,” where we dive into the inspiring journey of Chuck, the founder of All Hours Plumbing, Heating, and Cooling. From humble beginnings with just a truck and a deep commitment to service, Chuck has transformed his passion into a thriving business, generating an astounding $11 million in revenue. Chuck is also the Co-Founder of The Opus & Golds Group alongside his sister, Dana. Join us as we explore Chuck’s entrepreneurial mindset, the lessons he learned along the way, and the invaluable insights he has to share with aspiring home service business owners.In this episode, Chuck opens the conversation by discussing the crucial role of lead generation in the home service industry. He shares his tried-and-true techniques for attracting high-quality leads, emphasizing the importance of a robust online presence and local SEO. Chuck highlights emerging trends that business owners should keep an eye on, such as the rise of social media marketing and the integration of customer relationship management (CRM) tools. Understanding the target audience is key for Chuck, who believes that crafting effective marketing strategies is essential for resonating with potential customers.As the conversation progresses, Chuck addresses one of the most pressing issues facing the trades today: hiring and retaining top talent. He candidly shares the challenges he has encountered, from skill gaps to fierce competition for talent. To combat these issues, Chuck offers actionable advice on how business owners can create an attractive work environment, emphasizing competitive wages and fostering a culture of growth and development. For Chuck, investing in your team is not just beneficial; it's essential for long-term success.With the ever-increasing influence of technology in our lives, Chuck also weighs in on whether tools like AI and automation are helping or hindering the hiring process. He acknowledges that while these technologies can streamline applications and improve efficiency, they also introduce new complexities for applicants. Chuck encourages business owners to find a balance, leveraging technology to enhance the hiring experience while maintaining a personal touch.Towards the end of the episode, Chuck dives into strategies that can keep the phones ringing during shoulder seasons when demand tends to wane. He shares innovative marketing techniques, such as seasonal promotions and community engagement, that have proven effective in sustaining business momentum. Emphasizing the importance of adaptability and creativity, Chuck reminds listeners that even during slower periods, opportunities exist to connect with customers and generate leads.Throughout this episode, Chuck’s passion for service shines through, inspiring listeners to embrace their own entrepreneurial journeys. Whether you're just starting out or looking to scale your existing business, the insights shared in this conversation equip you with the knowledge and motivation needed to achieve greatness in the home service industry.Tune in now to hear Chuck’s incredible story and gain the tools you need to transform your own business from garage to greatness! Don’t forget to subscribe, like, and share to support the show and keep the conversation going!Support the show

Welcome back to “Born for the Trades”, the home service podcast where captivating stories of industry leaders and their successes come to life. Hosted by Shreya, today’s episode, "Scaling to Profit: How Brian Mcdermott Travels While His Business Thrives”, features an insightful conversation with Brian Mcdermott, a distinguished leader in the plumbing and heating sector.Brian Mcdermott, the driving force behind ProStar Plumbing & Heating, has propelled his company to an impressive $4 million in revenue while maintaining a strong net profit. Known for his exceptional system implementations, Brian not only ensures the thriving operation of his business but also enjoys ample personal time. In this episode, he shares the strategies and systems that have made this balance possible.Listeners will hear about Brian’s journey from the early days of starting ProStar to the milestones that defined its success. He provides a behind-the-scenes look at the pivotal moments that shaped his company’s growth.Brian also offers a candid review of Rilla, a system integral to his business operations. Whether it’s discussing the benefits or the challenges faced, his honest feedback is invaluable for anyone considering this tool.One of the highlights of Brian’s success is his ability to travel and enjoy personal pursuits while managing a thriving business. He discusses how he achieves this balance, offering insights into maintaining both business efficiency and personal fulfillment.For listeners aiming to scale their own businesses, Brian provides practical advice tailored to various stages of growth. Whether a business is at $1 million or struggling with profitability at $10 million, his guidance is geared toward overcoming challenges and achieving financial success.Brian also delves into the unique business mindset prevalent in Canada, offering perspectives on how Canadian business owners can break free from limiting beliefs and reach their full potential.Finally, for those eager to learn from successful industry figures, Brian is open to sharing his expertise. He explains how listeners can connect with him for valuable insights and mentorship.Tune in to this episode of Born for the Trades for a mix of practical advice, inspirational stories, and expert knowledge. Brian Mcdermott’s journey is sure to provide motivation and valuable lessons for anyone in the trades or interested in business growth.Support the show

In this compelling episode of the "Born for the Trades" podcast, host Mandeep sits down with Mike Agugliaro, a true powerhouse in the home service industry. Mike’s remarkable journey from electrician to empire builder offers invaluable insights for anyone interested in scaling their business and achieving peak performance in every aspect of life.Mike Agugliaro’s career trajectory is nothing short of extraordinary. Starting as an electrician, Mike transformed his modest beginnings into a $32 million per year home services business, encompassing electrical, HVAC, plumbing, and more. His business acumen caught the attention of private equity, leading to a successful acquisition in 2017. However, Mike's ambitions didn’t stop there. He went on to build one of the leading training organizations for home service professionals, coaching over 1,000 business owners and 20,000 service industry experts. After exiting this venture in 2020, he founded FuDog Group, focusing on peak performance and business mastery.During the podcast, Mike shares his secrets to explosive growth and success. He reveals the key strategies that drove his business to new heights, emphasizing the importance of innovative thinking and relentless execution. Mike delves into the challenges he faced while scaling his business, offering practical advice on overcoming obstacles and maintaining high standards across diverse service offerings.A significant portion of the conversation focuses on the art of balancing various service areas—electrical, HVAC, and plumbing—to ensure top-notch quality. Mike’s approach to integrating these services while upholding exceptional standards provides a valuable framework for listeners in similar industries.Mandeep also taps into Mike’s expertise in attracting private equity investment. Mike outlines critical factors that make a home service business appealing to investors, providing actionable insights for owners looking to position their companies for acquisition.Mike offers guidance for those transitioning from technician roles to business ownership. He highlights essential skills and mindset adjustments necessary for successful ownership and leadership.Additionally, Mike draws on his extensive experience training business owners to discuss common pitfalls and mistakes he has observed. His advice on avoiding these missteps is invaluable for anyone looking to elevate their business and personal performance.Throughout the episode, Mike’s passion for personal development and mastery is evident. He speaks on his commitment to martial arts, having earned a Jin Sei Ryu Budo black belt, and how these principles of discipline and focus extend into his business practices and personal life. His role as an author of 28 books and a sought-after speaker further underscores his expertise in scaling, selling, and running successful companies.In summary, this episode of "Born for the Trades" with Mike Agugliaro is a treasure trove of knowledge for entrepreneurs and business owners. From scaling a multi-million-dollar business to mastering personal and professional performance, Mike’s insights are both practical and inspirational. Tune in to discover how you can apply his strategies to achieve extraordinary success in your own ventures.Don’t forget to subscribe to “Born for the Trades - A Home Service Podcast” on your favorite platform, and follow us on social media for updates, behind-the-scenes content, and more. Thank you for listening!Support the show

Welcome to the latest episode of the "Born for the Trades" podcast, where we dive deep into the stories of industry leaders and trailblazers. In this episode, titled "Building a $17 Million Legacy: Ted Fox on Transforming a Family Business into a Home Services Powerhouse," Shreya sits down with Ted Fox, the visionary behind Fox Plumbing Heating Cooling Electrical.Ted Fox, along with his father Ted Fox Sr., founded Fox Plumbing Heating Cooling Electrical in 1999, operating out of a modest single-car garage and a home office. What began as a small, family-run business has grown into a significant player in the home services industry, with annual revenues soaring to $17 million. This transformation didn’t come without its challenges and strategic moves, which Ted shares candidly in this insightful conversation.In the podcast, Ted reflects on the early days of working alongside his father. He discusses the unique dynamic of their partnership and the lessons learned from running a family business. Ted reveals some of the toughest challenges they faced in those formative years, including financial constraints and scaling issues, and how he overcame them with perseverance and strategic problem-solving.When Ted took over the reins of Fox Plumbing Heating Cooling Electrical in 2012, his vision was clear: to reimagine and elevate the brand. He shares the strategic plans he implemented to grow the business, focusing on creating a better workplace, providing career development opportunities, and enhancing the customer experience. His approach involved significant investments in training and development, which played a crucial role in scaling the company to its current success.Ted also delves into the importance of training and development in fostering a high-performing team. With over 100 employees, he emphasizes how crucial it is to provide continuous learning and support to ensure exceptional customer service. He outlines the software solutions Fox Plumbing Heating Cooling Electrical has adopted and how these technologies have streamlined operations and contributed to the company’s success.For those looking to maximize ROI from training and software investments, Ted offers practical advice. He explains how to effectively leverage these tools to enhance team performance and achieve substantial business growth. Ted’s insights on creating a positive company culture and providing career opportunities are precious for business owners aiming to build a motivated and dedicated workforce.Reflecting on his journey, Ted shares a piece of advice he would give his younger self if he could go back to 1999. He also offers guidance for aspiring entrepreneurs in the home services industry, drawing from his own experiences and the strategies that led to his impressive $17 million revenue milestone.This episode of "Born for the Trades" provides a comprehensive look at how vision, strategy, and a commitment to excellence can transform a small family business into a thriving industry leader. Tune in to hear Ted Fox’s inspiring story and gain valuable insights for your own entrepreneurial journey.Don’t forget to subscribe to “Born for the Trades - A Home Service Podcast” on your favorite platform, and follow us on social media for updates, behind-the-scenes content, and more. Thank you for listening!Support the show

Unlock the future of home services with AI! Discover how Rilla’s innovative technology is transforming the industry from the inside out. In this exciting episode, “Revolutionizing Home Services with AI: Sebastian Jimenez Returns to Discuss Rilla’s Impact”, we welcome back Sebastian Jimenez, the visionary founder of Rilla, a cutting-edge AI speech analytics technology that’s reshaping the home services industry. Sebastian shares how Rilla’s virtual ride-along feature allows managers to observe and coach their technicians remotely, offering real-time insights and feedback without the need for physical presence. This innovative approach has enabled numerous virtual ride-a-longs, enhancing technician performance and customer interactions.Sebastian delves into the challenges of adopting new technology, discussing effective strategies to overcome resistance and ensure team-wide engagement with Rilla. He highlights the importance of clear communication, training, and demonstrating the tangible benefits of AI integration to foster a culture of acceptance and enthusiasm.Listeners will learn about the valuable metrics and feedback Rilla provides to managers during virtual ride-a-longs. These insights help improve team performance by identifying strengths and areas for development, ultimately driving better customer service and increased sales.Exciting updates and features are on the horizon for Rillavoice, and Sebastian shares his enthusiasm for the upcoming enhancements that will further elevate the platform’s capabilities. From advanced analytics to seamless integration with existing systems, Rilla continues to innovate and expand its functionality.For those interested in implementing call-by-call management, Sebastian explains how Rilla can streamline this process, offering precise and actionable data to optimize every customer interaction. The platform’s compatibility with existing workflows ensures a smooth transition and maximizes its impact on business operations.Looking ahead, Sebastian envisions a broader application of AI speech analytics within the service industry. He discusses potential expansions into other sectors and the exciting possibilities for Rilla’s technology to drive growth and efficiency across various domains.Join us for an insightful conversation with Sebastian Jimenez as we explore the revolutionary impact of AI on the home services industry. Discover how Rilla is empowering technicians, enhancing customer satisfaction, and paving the way for a smarter, more efficient future. Don’t miss this episode filled with expert insights and practical advice for leveraging AI to transform your business.Don’t forget to subscribe to “Born for the Trades - A Home Service Podcast” on your favorite platform, and follow us on social media for updates, behind-the-scenes content, and more. Thank you for listening!Support the show

Are you ready to dive into a story full of strategies behind a successful home service business? Well you've come to the right place! In this episode, “Elevating a Family Legacy: Kyle Hagen’s Journey from $400K to $9M with A-One Air”, our Co-Host Shreya sits down with Kyle Hagen, the President of A-One Air, to discuss his incredible journey of transforming his father’s business from a modest $400K operation into a thriving multi-million-dollar company. Let’s dive into Kyle’s inspiring story of perseverance, innovation, and leadership!Kyle Hagen is living out his childhood dream of running his late father’s business, A-One Air, previously known as A-One Refrigeration and Heating. Since taking over as President in 2010, Kyle has grown the company from a small business generating less than a million dollars annually to an impressive eight-figure enterprise. Beyond his role at A-One Air, Kyle is also a jet pilot and enjoys spending quality time with his family and friends.Kyle attributes his success to the hard lessons he’s learned in both business and life. Guided by his father’s motto, “always do the right thing,” Kyle has consistently taken the high road and pushed forward, determined to take the company to new heights. His commitment to honesty, integrity, and customer satisfaction, coupled with a focus on leading HVAC solutions and an airflow-first approach, has been key to his growth strategy.Kyle shares the initial challenges he faced when taking over A-One Air, a company generating around $400K annually. He discusses the critical steps he took to identify and address the core issues, including streamlining operations, improving customer service, and investing in technology and skilled personnelKyle recounts the precarious financial situation the company faced, including the threat of bankruptcy. He explains the decisive actions he took to turn things around, such as renegotiating debts, cutting unnecessary expenses, and focusing on profitable projects to stabilize the business.From the first year to the five-year mark, Kyle describes the evolution of the company’s processes. He highlights how continuous improvement in operations, staff training, and customer engagement led to significant growth and increased efficiency.With rapid revenue and employee growth, Kyle outlines the logistical challenges he encountered, including maintaining quality control, ensuring consistent communication, and scaling the company culture to support a larger team.Kyle talks about how he educated himself on running a home service business, including the resources and mentors that guided him. He emphasizes the importance of lifelong learning and staying updated with industry trends.Reflecting on moments of doubt and disillusionment, Kyle shares how he rekindled his passion for the HVAC industry and remained committed to his vision, even during tough times. He discusses how his mindset and feelings towards the company have influenced his employees. He explains the importance of leading by example and fostering a positive, motivating work environment.Kyle Hagen’s journey with A-One Air is a testament to the power of resilience, innovation, and leadership. His story is an inspiration for anyone in the home service industry or aspiring to grow their own business. Join us next time on “Born For the Trades - A Home Service Podcast” for more insights and stories from industry leaders.Don’t forget to subscribe to “Born For the Trades - A Home Service Podcast” on your favorite platform, and follow us on social media for updates, behind-the-scenes content, and more. Thank you for listening!Support the show

In this episode of our podcast, we sit down with Edward Medor, the Strategic Partnerships Channel Manager at Workiz, to explore the cutting-edge innovations transforming the home service industry. Edward brings nearly two decades of expertise in sales and business development, having significantly impacted the HVAC, plumbing, and electrical sectors during his tenure at ANGI/HomeAdvisor. His deep understanding of the industry and dedication to leveraging advanced technologies make him a pivotal figure in the field service management landscape.Join us as we delve into what sets Workiz apart from other CRM tools available in the market. Edward shares how Workiz is designed specifically for home service professionals, offering unique features that streamline operations and optimize marketing efforts. From intuitive scheduling and dispatching to robust communication tools, Workiz is tailored to help businesses achieve more with fewer resources.One of the key highlights of our discussion is the integration of automation and artificial intelligence within Workiz. Edward explains how these technologies enhance efficiency, reduce manual workload, and enable home service businesses to deliver superior customer experiences. He provides compelling examples of automation in action, demonstrating how Workiz’s smart features can significantly boost productivity and profitability.We also explore the strategic partnerships that have propelled Workiz’s growth and success in the industry. Edward sheds light on the most impactful integrations Workiz offers, such as seamless connections with accounting software, payment processors, and marketing platforms, all designed to provide a comprehensive solution for home service professionals.As the conversation unfolds, Edward shares insights into Workiz’s ongoing commitment to innovation. He discusses the company's future plans and how they intend to stay ahead in the competitive field service management software market. With a focus on delivering powerful, affordable, and user-friendly solutions, Workiz continues to empower home service business owners to thrive in an increasingly digital world.Tune in to gain valuable insights from Edward Medor and discover how Workiz is revolutionizing the home service industry through efficiency and innovation. Whether you’re a seasoned professional or new to the field, this episode offers a wealth of knowledge to help you elevate your business operations.Support the show

In this exciting episode of "Born for the Trades," we sit down with Jack Pinsel, CEO of Elite Call, and Lesli Rojas, Director of Client Services and Account Management at Elite Call, to delve into the secrets behind their success in the home service industry. Elite Call has rapidly emerged as a powerhouse in outbound calling, and today, Jack and Lesli share the strategies and philosophies that have propelled them to the top.Jack Pinsel, an entrepreneur with a background in football and telemarketing, founded Elite Call in 2012, focusing on the home service industry. Despite early challenges, including gaining trust from long-established companies, Elite Call has seen tremendous growth, boasting a 150% increase in the last three years alone. Jack attributes much of this success to the strong culture he has cultivated, drawing on his experience as a sports coach to foster teamwork and group thinking.Elite Call’s approach to outbound calling is distinctive. They emphasize the importance of training, quality assurance, and maintaining a dedicated team of agents based in the U.S. This ensures higher quality control and better employee commitment. Their agents undergo continuous training and quality assessments, ensuring every call meets Elite Call’s high standards.The seamless integration of appointments into clients' CRMs is another standout feature of Elite Call's service. Jack and Lesli explain how this integration not only streamlines operations but also prevents overbooking, ensuring clients receive the best possible service. By keeping operations in-house, they maintain a high level of quality and dedication from their team.Jack and Lesli also share a compelling success story of a client who expanded from a single branch to multiple states, with Elite Call managing all their telemarketing needs. This case study highlights the significant impact Elite Call can have on a client’s business, driving growth and enhancing customer experience.Empathy and understanding are core to Elite Call’s communication approach. They focus on boosting membership value and maintaining strong customer relationships. Leveraging data and analytics, they continually optimize their calling strategies for better results. While AI plays a supportive role in training and analytics, Elite Call believes in the power of human touch for direct customer interactions.For home service businesses looking to improve their call center operations, Jack and Lesli emphasize the importance of a committed QA team, consistent training, and hiring agents with the right personality. They view their role as an extension of their clients' businesses, preparing them for increased inbound calls and ensuring seamless operations.Looking to the future, Elite Call is preparing to integrate AI more deeply into their services, promising exciting developments in inbound solutions. Stay tuned to discover how Elite Call continues to innovate and lead in customer engagement.Support the show

In this episode of our podcast, we dive deep into the world of plumbing and entrepreneurship with Cody McLeod. Cody is a second-generation plumber who has spent over a decade working alongside his father before venturing out to establish his own business. With more than 18 years of experience in the industry, Cody brings a wealth of knowledge and insight into the challenges and rewards of running a plumbing business.Cody shares his journey into the trades, recounting how he got started and what drew him to this field. He discusses the initial difficulties he faced when starting his own business, highlighting the steep learning curve involved in building a new service and operations from the ground up. Despite his extensive experience, Cody admits that there are always new lessons to learn, especially on the service side of the industry.A significant part of our conversation centers around company culture. Cody emphasizes the importance of maintaining traditional values while incorporating modern technology to enhance customer service. He believes in fostering a culture that supports the growth of both current and future employees, ensuring that everyone progresses together. This commitment to culture and development has been a cornerstone of his business strategy.We also explore the dynamics of working in the same industry as his family. Cody candidly discusses the friendly competition between his company and his father's, illustrating how it has motivated him to innovate and improve continually.Marketing is another key topic in this episode. Cody shares his approach to marketing, which includes guerrilla marketing tactics and building a strong brand. He explains how he leverages social media not only to attract customers but also to educate both employees and clients.For aspiring entrepreneurs, Cody offers invaluable advice. He underscores the importance of working for someone you admire and soaking up as much knowledge as possible. He also touches on the significance of believing in oneself and overcoming impostor syndrome. With more than ten employees and four vehicles under his management, Cody’s story is a testament to the power of grit, determination, and self-belief.Join us for an insightful conversation that sheds light on the intricacies of the plumbing industry, the challenges of entrepreneurship, and the importance of a strong company culture. Whether you're a seasoned professional or just starting, this episode offers something for everyone.Support the show

In this episode of our podcast, "Protecting Your Business: Mitigating Risks in the Home Service Industry," we are thrilled to welcome Mike McDonough, a renowned speaker, author, and educator in the insurance industry. With over four decades of dedication, Mike has served as a trusted advisor to countless business owners, helping them navigate the complex landscape of insurance and risk management.Throughout his career, Mike has demonstrated an exceptional ability to secure comprehensive coverage for his clients while protecting their businesses against unnecessary financial risks. His relentless commitment to excellence and passion for helping businesses thrive in an uncertain world have defined his journey in the insurance industry.In this episode, Mike shares invaluable insights into how contractors and business owners can safeguard their assets against lawsuits and financial uncertainties. We delve into the importance of establishing a strong safety program and robust HR policies, as well as the critical role of adequate documentation and payroll management. Mike emphasizes that a good company culture, where employees feel valued and motivated, can significantly reduce the risk of lawsuits.We also discuss some of the most common and impactful lawsuits in the home service industry, including claims of sexual harassment and vehicle accidents. Mike highlights the importance of clear policies and procedures to mitigate these risks and ensure the protection of both employees and clients.Mike's approach to risk management is holistic and client-focused, emphasizing the need to stay at the forefront of industry trends and regulatory changes. He shares practical advice on how to start with the most critical and risky areas, implementing tailored strategies that align with a company's risk tolerance and financial goals.This episode is packed with actionable tips for business owners looking to control risks and save money. From hiring practices that ensure respectful interactions on private properties to the significance of protecting client data, Mike covers it all. He underscores the value of working closely with insurance experts to make informed decisions and highlights that even small changes can lead to significant savings in the long run.Tune in to learn from Mike McDonough's wealth of experience and discover how to protect your business and ensure its financial prosperity in an ever-changing environment.Support the show

In this enlightening episode we sit down with Jayson, a seasoned veteran of the home industry, whose diverse background spans over a decade in HVAC, two decades in sales, and a significant tenure managing a sales force of over 10,000 agents. Jayson shares his unique insights and profound passion for the trades, drawing from his extensive experience that began at the age of nineteen.Throughout the conversation, Jayson delves into the concept of call-by-call management, a strategy pivotal to enhancing service quality and team performance in any home service business. This approach not only revolutionizes the dispatcher’s role but also supports technicians in delivering superior service. Jayson explains the three crucial stages of a service call—pre-call preparation, diagnosis, and debriefing—and how these can be leveraged to elevate team capabilities and improve customer interactions.Listeners will gain an understanding of how small companies can benefit from employing an external call-by-call manager and the positive impacts of such a role on both operational efficiency and customer satisfaction. Jayson emphasizes the importance of clear, amicable communication and how teaching sales techniques to the right individuals can significantly increase sales opportunities without sacrificing authenticity or client connection.Moreover, Jayson touches on the emotional and scientific aspects of sales, advocating for a balanced approach that minimizes emotional involvement while maximizing effectiveness through strategic thinking and feedback integration.This episode is a must-listen for anyone in the home industry—from technicians to business owners—looking to refine their operational strategies and boost their team’s performance. Whether you're just starting out or seeking to enhance your existing practices, Jayson’s insights provide valuable guidance on transforming everyday challenges into opportunities for growth and success. Join us to discover how you can implement these transformative techniques in your own business.Support the show

Welcome to "Airflow to Cash Flow: Valuing and Selling Your Home Services Company," where we dive deep into the intricacies of the HVAC business sale process with industry expert Patrick Lange. Patrick, who has carved a niche in the specialized market through his firm, Business Modification Group, brings an entrepreneurial spirit and a wealth of experience to the table.In this episode, we explore Patrick's journey to becoming a renowned broker serving this sector. With over 120 successful company sales under his belt, Patrick shares invaluable insights into what makes the home services industry unique when it comes to transactions.We start by understanding how Patrick first ventured into the home services industry and what drove him to focus solely on HVAC businesses. He discusses the critical first steps he takes when approached by a company looking to sell—emphasizing the importance of a thorough understanding of the business’s financial health, operational systems, and market positioning.Valuation is a complex topic that Patrick demystifies for our listeners. He explains the various calculations involved in determining a company's worth, not just based on net income but also considering factors like reputation, systems efficiency, sales strategy, and employee stability. These elements are crucial for portraying a company's true value to potential buyers.Patrick also addresses the emotional aspects of selling a business, offering advice on managing the leading style of company leaders during the sale process. He stresses the importance of cultural fit between buyer and seller, which can significantly impact the success of the business post-transaction.Listeners will gain a deeper understanding of the challenges involved in finding the right buyer, the timing of valuation, and why smaller companies might face more difficulties in the selling process. For those in the home services field, Patrick provides strategic advice: keep your financial books transparent, step back from daily operations to focus on growth, and maintain a strong emphasis on repairs and maintenance services over new construction.Whether you’re contemplating selling your HVAC business or just interested in the dynamics of business brokerage in the home services industry, this episode is packed with expert advice to help you navigate the market effectively. Join us for a detailed look at how to turn your business's airflow into cash flow.Support the show

Welcome to "Building Beyond Boundaries: Chuck & Dana's Entrepreneurial Journey," where we delve deep into the inspiring success story of Chuck and Dana Staszkiewicz, the dynamic sibling duo behind The Opus & Golds Group. In this episode, we explore how these co-founders transformed a humble garage startup into a multi-million-dollar powerhouse in the home service industry.Our journey begins with Chuck, who, starting with nothing but a truck and a profound passion for service, launched All Hours Plumbing, Heating, and Cooling from his garage in Salt Lake City. His relentless drive and innovative mindset led the company to an impressive $11 million in revenue. However, the narrative took an even more dramatic turn when Dana joined the team in 2020. With her vast experience in operations and a keen eye for branding, Dana was pivotal in doubling the company’s growth to $20 million in less than four years, culminating in a landmark sale in 2023.Throughout the episode, Chuck shares his strategies for turning a garage startup into a thriving enterprise, while Dana discusses how her background in diverse industries shaped her leadership style at The Opus & Golds Group. Together, they reflect on the profound impact of their partnership on the company's growth and culture, highlighting how sibling synergy can be a formidable force in business.Moreover, Chuck and Dana dive into the methods they employ to inspire and mentor their teams, ensuring everyone is aligned with the company's vision and growth goals. They also tackle the unique challenges and rewards of working with family, offering invaluable advice for others considering a similar entrepreneurial path with relatives.As we unpack the layers of their success, Dana also touches on the evolving landscape of branding in the service industry, sharing her perspectives on the recent trends and the strategic importance of maintaining a distinct company identity.Join us in this captivating exploration of entrepreneurship, family dynamics, and leadership with Chuck and Dana Staszkiewicz, and discover how breaking boundaries and fostering strong partnerships have led them to extraordinary business achievements.Support the show

Join us on this enlightening episode of "Beyond Recruiting: Behavioral Insights and Marketing Mastery with Deidre Foxx," where we dive deep into the world of internet marketing and recruiting strategies tailored for the home services industry. Deidre Foxx, a seasoned strategist and the COO of RapidHirePro.com, shares her extensive expertise and unique methods that have helped over 300 companies enhance their business processes.Deidre's journey in the sector is not just about recruitment; it's about reshaping how businesses understand and engage their target audiences. With a robust background in behavioral science, she excels at discerning the potential in candidates and developing innovative marketing strategies that resonate with both businesses and consumers. Her approach combines her rich experiences as an educator and counselor, bringing a comprehensive and empathetic understanding to business practices.In this episode, Deidre answers pivotal questions that reveal the depth of her expertise:Discover what drove Deidre to dedicate her career to the home services industry and what keeps her motivated.Learn about the unique recruiting and marketing philosophies she champions and why they're successful.Understand how behavioral science informs her approach to business strategies, making them more effective and person-centered.Hear Deidre explain the essential insights every business owner needs to succeed, including the often overlooked concept of "successfully failing" and why it is vital for resilience and growth.Get inspired by her recent foray into social media and video content creation, uncovering what sparked this new direction and how it's transforming her interaction with the industry.Gain valuable advice on refining your own marketing and recruiting processes to achieve better results in the competitive home services market.This episode is packed with actionable insights and thoughtful advice for anyone looking to elevate their business and connect more meaningfully with their clients. Whether you're a business owner in the home services sector, a marketer seeking to expand your knowledge, or just interested in the innovative use of behavioral science in business, this conversation with Deidre Foxx is a must-listen. Tune in to learn, grow, and be inspired as we explore the intersections of psychology, marketing, and business success.Support the show

Breaking Barriers: Weldon Long on Consistency, Accountability, and Growth" is a riveting episode of "Born for the Trades," the essential podcast for anyone navigating the challenging yet rewarding landscape of the home service industry. Hosted by Mandeep Bhalla and Shreya Nagwani, this live session from the EPIC 2024 event in California dives deep into the incredible journey of Weldon Long, a man who transformed his life from the confines of a prison cell to the forefront of entrepreneurial success.In this episode, Weldon shares the raw and unfiltered story of his rise from a 9th-grade dropout and three-time convicted felon to becoming a bestselling author and the founder of one of America's fastest-growing privately held companies, as recognized by Inc Magazine. Weldon's narrative is not just a testament to overcoming personal and professional hurdles but also a powerful guide on the importance of consistency, personal accountability, and relentless pursuit of goals.Listeners will be captivated as Weldon discusses the pivotal failures that shaped his path to success, offering invaluable lessons for contractors and business owners alike struggling to maintain momentum in their ventures. His insights on staying consistent, even in the face of adversity, and holding oneself accountable for one's goals, are not just strategies but lifelines for anyone looking to achieve sustainable growth in their business and personal life."Breaking Barriers" isn't just a podcast episode; it's a masterclass in resilience, strategy, and the power of a changed mindset. Whether you're a seasoned entrepreneur, a professional navigating the home service industry, or someone in need of a dose of inspiration, Weldon Long's story will challenge you to look beyond your limitations and aspire for greatness. Join Mandeep and Shreya as they explore the essence of true success with Weldon Long—where determination meets action, and dreams become reality.Support the show

In this enlightening episode of "Born for the Trades," hosts Mandeep Bhalla and Shreya Nagwani take you inside the EPIC 2024 event in California, where they sit down with Joe Crisara, celebrated as America's Service Sales Coach. With decades of experience under his belt, Joe has transformed the landscape of service sales, earning him a revered status in the home service industry. This episode, titled "Transforming Trades: 'What Should We Do?' to Revolutionize Home Service Sales," dives deep into Joe's latest literary venture and his vision for the future of service sales.Joe Crisara isn't just a coach; he's a pioneer who has dedicated his career to elevating the standards of customer service and sales in the trades. In our conversation, Joe unveils the motivations behind his groundbreaking new book, "What Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales." This book isn't just a manual; it's a manifesto for change, offering readers a comprehensive blueprint to overhaul their sales strategy and client engagement to achieve unparalleled success.Listeners will gain exclusive insights into the core lessons of the book, understanding not just the "what" but the "how" of transforming their business practices. Joe discusses the critical aspects of client communication, sales strategy, and business growth, providing actionable advice that listeners can immediately apply to their own business operations.Moreover, the episode takes an intriguing turn as Joe and our hosts explore the future of the home service industry, particularly the buzz surrounding the innovative CXC Ai software, developed by Amanda Trolio. Joe shares his expert perspective on how this cutting-edge technology is set to revolutionize the industry, offering a glimpse into a future where AI enhances the efficiency and effectiveness of service sales."Transforming Trades" is not just an episode; it's a roadmap for the future, packed with invaluable wisdom, practical advice, and forward-looking insights. Whether you're a seasoned professional or just starting out in the home service industry, this conversation with Joe Crisara is bound to inspire, inform, and transform your approach to business. Join Mandeep and Shreya for this unmissable journey into the heart of service sales innovation.Support the show

In this compelling episode of "Born for the Trades," hosts Mandeep Bhalla and Shreya Nagwani sit down with Justin Judd, VP of Sales and Partnerships at Chiirp, at the vibrant EPIC 2024 event in California. As we dive into the nexus of innovation, personal transformation, and the relentless pursuit of wellness, Justin shares invaluable insights into how Chiirp is revolutionizing communication within the home service industry, all while championing mental health.The Heart of Chiirp:Justin begins by unfolding the Chiirp story, emphasizing how its suite of automated communication tools—including texting, email, and ringless voicemail—caters specifically to the home service business. "Our aim," Justin explains, "is to not just automate follow-ups or close more deals, but to forge stronger, more meaningful connections between businesses and their clients."A Journey of Transformation:Delving into his personal narrative, Justin recounts the pivotal moments that led him to the tech industry, shedding light on a past that contrasts sharply with his current life. It's a tale of radical change, driven by a desire for purpose and impact. Justin's journey from his "interesting past" to the forefront of tech innovation underscores the power of resilience and reinvention.Struggles and Strength:Transitioning to a more introspective dialogue, Justin shares the challenges he faced in altering his lifestyle. "The biggest struggle," he reveals, "was aligning my personal values with my professional ambitions." This part of the conversation resonates deeply, offering listeners a candid look at the complexities of personal growth.On the Road with Chiirp:Despite the frenetic pace of life on the road, Justin emphasizes the importance of maintaining mental health. "Staying connected to my core, practicing mindfulness, and ensuring I have time to recharge are non-negotiable," he states. This segment is particularly enlightening, presenting strategies for managing well-being amidst a demanding career.Differentiating Chiirp:When asked about what sets Chiirp apart in a sea of texting software, Justin highlights its bespoke approach. "It's not just about the technology; it's how we use it to genuinely enhance communication," he asserts. Chiirp's dedication to improving client engagement through innovation is clear.Looking Ahead:As the conversation nears its close, Justin paints a vision for Chiirp's future. It's a future where technology serves as a bridge, not a barrier, to human connection. "We're just getting started," he enthuses, hinting at further innovations that prioritize both efficiency and empathy.Closing Thoughts:This episode not only sheds light on the transformative power of technology in the home service industry but also celebrates the human journey of change, struggle, and perseverance. Justin Judd's story with Chiirp exemplifies the delicate balance between pushing the boundaries of what's technologically possible and nurturing mental well-being.Support the show

In this captivating episode of "Born for the Trades," host Mandeep Bhalla shines a spotlight on the remarkable journey of Kevin Condon, the driving force behind the resurgence of KC Home Services. Titled "From Ashes to Achievement: The Resilient Rise of KC Home Services," this episode delves into the compelling narrative of a local home service company that faced unprecedented adversity only to emerge stronger, more innovative, and deeply committed to its community.Kevin's story begins in 2017 when he partnered with his father, reigniting the family business originally founded in 1988. KC Home Services, once a leading name in plumbing and HVAC in Sonoma County, faced a significant downturn following the economic challenges of 2008. However, the true test came in 2017 with the devastating Tubbs Fire, which resulted in the loss of their home, the company's entire customer database, training materials, accolades, and much more. Despite these heartbreaking losses, Kevin and his father saw only one path forward: to rebuild, driven by a profound sense of ambition and a commitment to their community.Throughout the episode, Kevin shares the unconventional strategies that propelled KC Home Services from the brink of despair to astounding success. With no marketing budget, Kevin turned to social media, offering free advice and services on Facebook and Instagram, and encouraging customer reviews. This grassroots approach, coupled with word-of-mouth, helped the company finish its first year post-disaster with nearly $1 million in revenue. The subsequent years saw continued growth, innovation, and the introduction of a modest advertising strategy that further solidified their presence in the market.Listeners will be inspired by how Kevin's focus on relationship building, transparency, and ethics played a crucial role in the company's success. His story is a testament to the power of resilience, the importance of community support, and the impact of leading with genuine care and integrity. The episode also touches on the challenges of transitioning from hands-on work to strategic planning and the importance of maintaining a strong company culture amidst rapid growth."From Ashes to Achievement" is not just a story about overcoming adversity; it's a narrative about the strength of family bonds, the power of community resilience, and the unwavering spirit of entrepreneurs in the face of challenges. Kevin's journey with KC Home Services offers invaluable lessons on the importance of adaptability, the impact of leveraging social media for growth, and the significance of building and nurturing relationships in business.Join us as Kevin Condon shares the highs and lows, the strategies, and the heartfelt moments behind the incredible rise of KC Home Services. Whether you're an aspiring entrepreneur, a professional in the trades, or simply someone who appreciates stories of determination and success, this episode is a must-listen that will leave you inspired, informed, and ready to face your own challenges with a renewed sense of purpose.Support the show

Welcome to a groundbreaking episode of "Born for the Trades," where we dive deep into the transformative world of home services with none other than Drew Cameron, a luminary in the industry and a pivotal figure at EGIA Contractor University. In "The EPIC Evolution: Drew Cameron on Shaping the Next Era of Home Services," we explore the confluence of experience, innovation, and personal growth that Drew has championed throughout his illustrious four-decade career.Drew Cameron, President of Flow Odyssey and a foundational faculty member of EGIA Contractor University, shares his journey from the inception of HVAC Sellutions to the creation of Flow Odyssey. His narrative is not just a story of business evolution but a testament to the power of staying in the "flow of life" and how this philosophy underpins business success. Drew's insights into the challenges faced by home services contractors and the transformative education offered by Contractor University are both enlightening and inspiring.The highlight of our conversation is the eagerly anticipated EPIC 2024 event. Drew gives us a sneak peek into what attendees can expect from this premier convention, focusing on professional growth, industry innovation, and the vital role of personal well-being in achieving sustainable success. His breakout session, "MAXIMIZATION: PERFORMANCE TRANSCENDING PEOPLE AND PROCESS," promises to be a cornerstone of the event, offering deep dives into strategies that elevate both individual and organizational performance.As we navigate through Drew's vision for the future of EGIA Contractor University and the home services industry, it becomes clear that EPIC 2024 is not just an event; it's a pivotal moment in the industry's evolution. This episode is an essential listen for anyone looking to elevate their business, embrace innovation, and step confidently into the next era of home services.Don't miss the opportunity to be part of this industry-defining moment. Secure your spot at EPIC 2024 and take advantage of our exclusive podcast promotion. Use code BFT50 when purchasing your tickets at www.epic2024.com to join the evolution of home services. The future is here, and it's EPIC.Support the show

Welcome to the latest episode of "Born for the Trades – A Home Service Podcast," where we dive deep into the heart of home service industries, bringing you insights from the masters themselves. In this episode, your hosts, Mandeep Bhalla and Shreya, sit down with the exceptional Ken Midgett, a name synonymous with innovation and excellence in home services.Ken Midgett stands as a towering figure in the home service realm, having revolutionized the way services are delivered with his unique blend of technology, customer service, and quality craftsmanship. His journey, marked by perseverance, innovation, and a relentless pursuit of excellence, offers invaluable lessons for both seasoned professionals and newcomers to the trade.Throughout our conversation, we explore Ken's inspiring career trajectory, from his early days as an apprentice to becoming a leading authority in the home service industry. He shares his insights on the evolving landscape of home services, the importance of adapting to change, and how technology has become a game-changer in delivering exceptional service to clients.Ken also delves into the challenges and triumphs of his journey, offering advice on overcoming obstacles, fostering a culture of excellence, and the importance of continuous learning and improvement. His passion for the trade shines through as he discusses the satisfaction derived from crafting solutions that not only meet but exceed customer expectations.Listeners will find immense value in Ken's perspectives on leadership, team building, and the importance of customer feedback in shaping services. His innovative approaches to problem-solving and his commitment to quality are truly inspirational, making this episode a must-listen for anyone passionate about making a mark in the home services industry.Join us as we uncover the secrets to mastering the craft with Ken Midgett, and leave equipped with the knowledge and inspiration to elevate your own practices in home service. This is not just an episode; it's a masterclass in achieving excellence in the trades.Support the show

In this captivating episode of "Born for the Trades," we delve into the inspiring world of Michelle Van Beek, a beacon of leadership and empowerment in the home service trades. Despite the absence of our beloved host Mandeep Bhalla, co-host Shreya takes the helm, engaging in a profound conversation with Michelle, the Chief Operations Officer, Business Coach, and Co-Owner of Profit Rocket Group, and the President of E3, a groundbreaking non-profit organization.Michelle shares her journey of navigating through the challenges and triumphs within the trades over 8.5 years, emphasizing her dedication to leadership development and operational excellence. Her story is a testament to the resilience and potential of women in leadership roles, particularly in industries traditionally dominated by men. E3 - Empower, Equip, Elevate, stands as her vision brought to life, aiming to transform the lives of women in home services by fostering an environment of growth, support, and opportunity.This episode is not just a discussion; it's an invitation to explore the nuances of entrepreneurship within the home service industry, the common pitfalls businesses face, and the unique perspective women bring to operational roles. Michelle's candid insights into leadership challenges, her no-nonsense approach to business coaching, and her passionate advocacy for female empowerment through E3 are both enlightening and empowering.For anyone in the trades, aspiring leaders, or those passionate about empowering women in business, this episode offers invaluable lessons, stories of courage, and a call to action to support and participate in initiatives like E3 Women in Charge. Join us as we uncover the power of mentorship, the importance of authentic leadership, and the impact of creating a supportive community for women in the trades.Support the show

Welcome to another exciting episode of "Born For the Trades," the go-to podcast for insights and inspiration in the home service industry. I'm your host, Mandeep Bhalla, and today we're joined by a truly remarkable guest, Michael Disney. Michael's story is not just one of success but of transformation and dedication to the home service industry.Michael Disney began his career in the business world by owning and managing automotive centers. His journey from these humble beginnings to becoming a leading figure in the home service sector is nothing short of inspiring. Throughout the episode, Michael shares the experiences that shaped his entrepreneurial journey. He dives into the crucial moments and decisions that led him from managing automotive centers to influencing the home service industry profoundly.One of the key highlights of our discussion is Michael's role as the Director of Sales for the largest home service company in New Jersey. Here, he implemented visionary leadership and innovative strategies, substantially contributing to the company's impressive growth and success. Michael's approach to business and his ability to foresee and adapt to market changes are lessons every aspiring entrepreneur and business leader can learn from.As the Chief Operating Officer for a Home Service best practice company, Michael honed his skills and expertise, impacting the industry significantly. He shares his insights and experiences during his time with CEO Warrior, emphasizing how his role has shaped numerous home service businesses. The depth of knowledge and understanding he brings to the table is evident in every word he shares.Michael also talks about the importance of mentorship in his career. He reflects on the influence of various mentors on his growth and success and how he leverages their wisdom to benefit his clients. This segment is particularly enlightening for anyone looking to understand the value of guidance and experience in professional growth.Another crucial aspect of our conversation revolves around Michael's passion for operational excellence. He shares key principles and strategies essential for businesses aiming for excellence in the Home Service industry. These insights are not just theoretical but are backed by Michael's extensive experience and success in the field.Lastly, we delve into Michael's latest venture, Winding River Recruiting. He outlines his plans for the company, focusing on providing comprehensive recruiting solutions, fixing work culture, and more, specifically tailored for the trades industry.This episode is packed with invaluable lessons, stories of resilience, and strategies for success. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply someone interested in the dynamics of the home service industry, this episode with Michael Disney is a must-listen.Support the show

Welcome to another episode of "Born for the Trades," the podcast dedicated to inspiring and educating professionals in the home service industry. I'm your host, Mandeep Bhalla, joined by my insightful co-host, Shreya. Today, we're thrilled to feature a special guest who's a renowned figure in the home service industry, Amanda Triolo.Amanda is the dynamic entrepreneur and owner of Grasshopper Heating & Cooling, and the brain behind the innovative CXC, an AI-powered Call-by-Call | Artificial Intelligence Powered Audio Analysis + Real-Time Coaching software. Her company recently joined forces with Service MVP and the renowned sales/service training expert Joe Crisara, marking a significant milestone in their journey.In this episode, Amanda shares her fascinating journey in the HVAC industry, her experiences as a business owner, and her insights into the future of technology in the home service sector. Here's a glimpse of the insightful conversation we had:CXC and Innovation: Amanda delved into the inspiration behind CXC, explaining how AI-powered audio analysis and real-time coaching have revolutionized operations at Grasshopper Heating & Cooling. Her passion for innovation and improving customer experience shines through as she discusses the transformative impact of this technology.Partnership with Service MVP: Our discussion then shifted to her collaboration with Service MVP. Amanda provided an in-depth look at how this partnership came about and the mutual benefits it has brought, emphasizing the importance of strategic collaborations in business growth.Growth and Changes: Reflecting on the recent growth of Grasshopper Heating & Cooling, Amanda highlighted the specific changes and developments within her company over the past year. Her insights offer valuable lessons on managing growth and adapting to change in a dynamic industry.Industry Challenges: The HVAC industry is not without its challenges. Amanda discussed these hurdles and how innovative technologies like CXC can be pivotal in addressing them, offering a glimpse into the future of the industry.Joe Crisara's Impact: Amanda spoke highly of Joe Crisara's influence on her team, detailing how his expertise in sales and service training has significantly improved their performance and success.Customer Experience: One of the key focuses of our conversation was the impact of AI and real-time coaching on customer experience. Amanda shared examples of how these technologies have enhanced customer satisfaction, a core value for her business.Lessons Learned: As an entrepreneur, Amanda shared valuable lessons she's learned, particularly in implementing new technologies and navigating partnerships. Her experiences serve as a guide for other entrepreneurs in the industry.Future Plans: Looking forward, Amanda discussed the future plans for Grasshopper Heating & Cooling, especially her vision for the role of technology in shaping the HVAC industry.Advice for Entrepreneurs: Lastly, Amanda offered her advice to aspiring entrepreneurs in the HVAC and technology space, drawing from her own experiences and the success of her business.This episode is not just a deep dive into the life of a successful entrepreneur; it's a treasure trove of insights, experiences, and advice for anyone in the home service industry. Tune in to hear Amanda Triolo's inspiring journey and her visionary approach to business and technology in the HVAC sector.Support the show

Welcome to "Born for the Trades," the essential podcast for anyone interested in the evolving world of home services. In this groundbreaking episode, "Breaking Barriers: Women Leading the Way in Home Services with Stephanie Allen and Kathrine Pollock," we dive deep into the transformative journey of women in the trades.Join your host Shreya Nagwani, as she engages in an enlightening conversation with Stephanie Allen and Kathrine Pollock from Air Works Solutions. These trailblazing women have not only excelled in a field traditionally dominated by men but have also co-founded the 212 Foundation, a pioneering initiative dedicated to supporting women in trades.This episode is more than just a discussion; it's a celebration of the resilience, skill, and innovation that women bring to the home service industry. Stephanie and Kathrine share their personal stories, shedding light on the challenges and triumphs they've encountered. They delve into the inception of the 212 Foundation, explaining how it aims to encourage more women to explore careers in trades and provide them with the necessary support and resources.Listeners will gain valuable insights into how women excel in various roles within the trades, from hands-on technical work to leadership positions. Our guests discuss the unique perspectives and skills women bring to the table, highlighting how diversity in the workforce leads to more creative solutions and a more inclusive industry.The conversation also touches upon the future of women in trades. Stephanie and Kathrine share their vision for the industry, discussing ongoing efforts and future initiatives to ensure women not only enter the trades but thrive in them.Don't miss this inspiring episode of "Born for the Trades," where we celebrate the women who are not just part of the trades but are actively reshaping its future. Tune in to learn, get inspired, and discover how women are indeed breaking barriers in home services.Support the show

Welcome to a landmark episode of "Born for the Trades," the essential podcast for all things related to the home service industry. I'm Mandeep Bhalla, joined by my insightful co-host, Shreya Nagwani. Today, we're thrilled to bring you an exclusive conversation with Ismael Valdez, a towering figure in the world of home services and a true legend in his own right.Ismael's journey is nothing short of extraordinary. From humble beginnings, he propelled NexGen HVAC & Plumbing to staggering heights, culminating in a sensational $100 million exit. This episode delves into his remarkable story, offering listeners a firsthand account of the tenacity, vision, and strategic acumen required to achieve such incredible success.We kick off the discussion by exploring Ismael's early days, understanding the foundational experiences that shaped his business philosophy. Ismael shares candidly about the challenges he faced and the pivotal decisions that set NexGen apart in a competitive industry. His insights are a masterclass for anyone aspiring to transform their home service business from a local operation into a multi-million dollar empire.As we dive deeper, Ismael opens up about his diverse business ventures beyond NexGen. He explains how diversification played a crucial role in building resilience and creating multiple streams of revenue. This part of the conversation is peppered with actionable advice for home service entrepreneurs looking to broaden their horizons and safeguard their businesses against economic fluctuations.A significant portion of our discussion centers around the current economic landscape. Ismael, with his wealth of experience, provides an incisive analysis of market trends and forecasts. He offers practical tips on how home service owners can not only navigate but thrive in these challenging times. His advice on leveraging technology, enhancing customer service, and adopting sustainable practices is particularly enlightening.But what truly sets this episode apart is Ismael's emphasis on the human aspect of business. He talks about the importance of building a strong team, nurturing talent, and creating a culture that values both growth and customer satisfaction. His belief in ethical entrepreneurship and giving back to the community is both inspiring and a reminder of the values that drive long-term success.As we wrap up, Ismael shares his vision for the future of the home service industry and his continuing role in shaping it. His parting words are a blend of wisdom, encouragement, and a challenge to our listeners to dream big and pursue excellence in their endeavors.This episode is not just a story of financial success; it's a blueprint for building a sustainable, impactful, and customer-centric business in the ever-evolving world of home services. Whether you're a budding entrepreneur, a seasoned business owner, or simply someone fascinated by remarkable success stories, "Ismael Valdez: The Legend of Home Service and His Multi-Million Dollar Success Story" is an episode you cannot afford to miss.Support the show

Welcome to our latest episode of the Born For The Trades - A home service podcast where we delve into the evolving landscape of Customer Service Representative (CSR) training in the home service industry. In this enlightening session, we're honored to host Brigham Dickinson, President and Founder of Power Selling Pros, a visionary in the world of customer service and sales.Brigham Dickinson brings a wealth of knowledge and experience to the table, having revolutionized the way CSRs interact with clients in the home service sector. His insights are not just theoretical but are backed by years of practical experience and success stories from across the industry.In our conversation, Brigham highlights the importance of CSR training in today's competitive home service market. He emphasizes that CSRs are not just the first point of contact for customers but also the brand ambassadors of any home service company. Therefore, their training is not just about handling calls but about building relationships, trust, and ultimately, a loyal customer base.We dive deep into how Power Selling Pros is addressing the challenges faced by home service companies. Brigham explains their unique approach, which combines practical training with a focus on emotional intelligence and customer empathy. He shares success stories of companies that have transformed their customer interactions and, as a result, their market presence, through effective CSR training.The discussion also explores the role of motivation in CSR performance. Brigham sheds light on why it's essential for CSRs to be 'hungry' – constantly striving to improve and adapt. This hunger leads to innovation and personal growth, which directly impacts customer satisfaction and business growth.Further, we touch upon the synergy between CSRs and dispatchers, stressing how collaboration and understanding between these roles are crucial for smooth operations and enhanced customer experiences.Lastly, Brigham gives us a sneak peek into the future, discussing the potential impact of artificial intelligence in the home service industry. He speculates how AI could complement human CSRs, enhance efficiency, and offer more personalized customer service.This episode is a must-listen for anyone in the home service industry, from business owners to frontline employees. Brigham's insights are not just thought-provoking but also actionable, providing listeners with a clear path to elevate their customer service game.Don’t miss out on this valuable opportunity to learn from one of the leading minds in home service customer relations. Tune in to Born For The Trades - A home service podcast and join us in discovering the future of CSR training with Brigham Dickinson.Support the show

Dive into a unique fusion of culinary delight and customer service excellence in this episode of "Born for the Trades," where host Mandeep Bhalla and Eric Thomas from Rival Digital unwrap layers of customer service strategies, inspired by none other than the beloved eatery, Red Robin. This 10-minute podcast, packed with flavor and wisdom, was recorded at the lively "Home Service Freedom" event hosted by Tommy Mello.The episode begins with Mandeep and Eric sharing their passion for Red Robin, recounting their favorite burgers and the irresistible charm of bottomless fries. However, this isn't just a foodie chat; it's a masterclass in customer service excellence. They draw intriguing parallels between the attentive, personalized service at Red Robin and how these principles can be a beacon for customer service representatives (CSRs) in the home service industry.Eric, with his expertise, unveils innovative strategies for CSRs. A standout point is the concept of 'bottomless' service - an approach that mirrors the endless options of fries but in the realm of customer solutions and experiences. This mindset, they argue, is crucial for creating memorable customer interactions and boosting bookings.Active listening and customization emerge as key themes. Just like a skilled Red Robin server who remembers your favorite burger, CSRs should strive to understand and remember client preferences, making each interaction uniquely tailored and more impactful.Mandeep and Eric also delve into the importance of efficient service delivery and consistent customer engagement, highlighting how these elements build trust and loyalty, much like the familiar and reliable experience at Red Robin.As the episode concludes, listeners are left with not only a craving for their next Red Robin visit but also armed with actionable, innovative CSR strategies. This podcast is a must-listen for anyone in the home service industry looking to transform their customer service approach with a creative, delicious twist.Support the show

In this compelling episode of "Born for the Trades," your go-to home service podcast, hosts Mandeep Bhalla and Shreya Nagwani offer listeners a front-row seat to innovation and entrepreneurship in action. Today's episode, "Rolling Up Success: Cody Johnson on Joining Forces with A1 Garage Door Service," comes to you straight from the bustling floors of the "Home Service Freedom" event, hosted by industry luminary Tommy Mello in sunny Orlando.We had the unique opportunity to capture the insights of Cody Johnson, the strategic mind behind Garage Door Doctor's impressive journey, in the vibrant atmosphere of a live event attended by home service professionals' crème de la crème. Cody candidly shares his experiences pre and post-acquisition by A1 Garage Door Service, providing an in-depth look at the seismic shifts and bold moves that are shaping the future of the industry.Our discussion takes a deep dive into the transformative changes that have taken root since Cody's company became part of the A1 family. From cultural integrations to the melding of business processes, Cody touches on the good, the challenging, and the unexpected aspects of merging identities under one robust brand.More than just a business transition, this conversation highlights the human element of acquisitions—how they affect the team, the leadership, and the core values companies hold dear. As Cody reveals the strategic vision for leveraging the strengths of this new partnership, he also maps out the exciting prospects on the horizon for enhancing services and elevating customer satisfaction.Broadcasted amidst the energy of one of the most anticipated events in the home service sector, "Rolling Up Success" is an episode that encapsulates the spirit of evolution in the trades. It's about seizing opportunities, fostering growth, and pushing beyond the conventional boundaries to achieve greatness.Join us for this enlightening discussion that's not just about celebrating a successful acquisition but also about the continuous drive for freedom and excellence in the home service realm. Tune into "Born for the Trades" and be part of the journey as we roll up the door to success with Cody Johnson, amidst the live pulse of "Home Service Freedom" in Orlando.Support the show

Welcome to another transformative episode of Born For the Trades- A Home Service Podcast, which propels home service contractors towards a future of success and freedom in their businesses. This episode promises a wellspring of inspiration and actionable insights as we host a remarkable guest, Al Levi, a luminary in the world of business consulting for contractors. Al is not just an author and a teacher but a successful former contractor whose methods have revolutionized numerous businesses through innovative systems and strategies.As we sail on the exciting journey of this episode, we unravel the mysteries and the magnificence of the upcoming first-ever Home Service Freedom Event, a ground-breaking initiative that stands out amidst industry events. Al Levi, with his wealth of knowledge and experience, will grace the event on Friday, 11/3, sharing transformative ideas and strategies that are tailor-made for success in the contracting business.In a captivating conversation, Al discloses what attendees can look forward to at the Freedom Event. What makes this event so unique and powerful compared to the rest? Al delves deep, sharing potent insights into what sets the Freedom Event apart, creating a ripple of excitement and anticipation.An event like no other, the Home Service Freedom Event is a beacon of success stories. Al Levi reveals the triumphant tales of contractors who have soared to new heights, applying the principles and strategies garnered from his profound teachings. These narratives are not just stories; they are a testament to the transformative potential that awaits attendees.Every moment spent listening to this episode is a step towards immediate positive changes in your business. The episode is charged with key takeaways that attendees will gain, ready to be implemented for remarkable results. It’s not just about listening; it’s about unlocking doors to avenues that redefine business success in contracting.Join us in this stimulating episode as we unveil the promising prospects of the Home Service Freedom Event with Al Levi, an architect of business transformation in the contracting world. Let the winds of change and innovation guide your sails towards a horizon of success and freedom in the home service contracting business. Be part of this revolutionary journey, and witness the dawning of a new era in home service contracting.Support the show

Discover the pathways to HVAC success in our latest episode with industry titan Lawrence Castillo. With 16 years at Service Champions, Lawrence brings a wealth of knowledge, sharing innovative strategies and practical solutions to navigate HVAC challenges. Explore pivotal insights into Service Titan, marketing brilliance, and visionary goals that are shaping the future of the HVAC industry. Dive deep into an enriching conversation that unveils the secrets to thriving in the HVAC landscape.Podcast /Website Page Content: In this enlightening episode, we sit down with the distinguished Lawrence Castillo, a powerhouse in the HVAC industry, with a wealth of knowledge and experience that shines through his leadership journey. Lawrence shares invaluable insights from his remarkable 16-year tenure as a General Manager at Service Champions, diving deep into the transformative strategies and innovative solutions that have driven success in the highly competitive HVAC arena.Join us as Lawrence Castillo unfolds the rich tapestry of his experiences, discussing the multifaceted challenges faced by HVAC professionals and unveiling the practical solutions that have empowered companies to thrive. With a meticulous approach to industry dynamics, Lawrence delves into his involvement with Service Titan, highlighting its impact on operational efficiency and customer satisfaction.Furthermore, this episode offers a unique opportunity to explore the intersection of HVAC expertise and marketing prowess. Lawrence's profound discussions illuminate the essential marketing strategies that elevate brand presence, foster customer relationships, and stimulate business growth.But that’s not all. In a riveting conversation, Lawrence reveals his visionary goals, discussing actionable short-term objectives and the aspirational long-term targets that paint a vivid picture of the future trajectory of HVAC excellence. His forward-thinking perspective is a beacon of inspiration for HVAC professionals aspiring to make meaningful strides in their career and business ventures.Don’t miss this captivating episode, where strategies are unveiled, and success is demystified in the vast and versatile world of HVAC, all through the eyes of an industry maestro, Lawrence Castillo.Support the show

In this captivating episode of "Born for the Trades," recorded live at the Profit Rocket event in Austin, hosts Mandeep and Shreya dive deep into the remarkable journey of Nilson Silva, the visionary owner of Master Touch Outdoor Living. Nilson's story is nothing short of inspirational, as he not only overcame the challenges of being an immigrant but also managed to build not one, but seven successful companies, ultimately leading Master Touch to a staggering $15 million in annual revenue.Nilson's journey from Brazil to the United States serves as a testament to the boundless possibilities that can be achieved with determination, hard work, and strategic thinking. In this episode, he generously shares the strategies and insights that propelled him to the forefront of the home service industry, making it accessible for anyone aspiring to succeed in the trades business.Listeners will discover the invaluable lessons that can be applied to their own ventures, regardless of their industry. Nilson's story is a shining example of the American Dream, showcasing the limitless potential that awaits those who are willing to seize opportunities and tackle adversity head-on.Through engaging discussions and personal anecdotes, Mandeep, Shreya, and Nilson explore the specific challenges he faced as an immigrant, including language barriers and cultural adjustments, and how he turned these obstacles into stepping stones for his success. They also delve into the key strategies that have been instrumental in Master Touch's meteoric rise to a $15 million annual revenue powerhouse.Join us for an episode that will not only inspire those in the home service industry but also leave you with actionable takeaways that can supercharge your own entrepreneurial journey. Discover how Nilson Silva's unwavering commitment to excellence and innovative thinking turned a humble dream into a multi-million-dollar reality.Tune in to "Born for the Trades- a home service podcast" and unlock the secrets to success that are universal, timeless, and within your reach. Don't miss this opportunity to gain invaluable insights from a true industry trailblazer.Support the show

Welcome to the Home Service Podcast! In our upcoming episode, premiering on Oct 4th, we're delving deep into the world of AI and how it's reshaping the trades industry. Join us for an engaging conversation centered around AI speech to text analytics and its transformative impact on industries like HVAC and plumbing.Our special guest, Sebastian Jimenez, founder of Rillavoice, has had a remarkable journey from his days at NYU Stern to a brief stint as a comedian. We discuss how his unique career path ultimately led him to the AI industry, offering valuable lessons for anyone navigating their own career transitions.We're particularly excited to explore the game-changing potential of AI speech analytics within home services. Whether you're in HVAC, plumbing, or any other trade, you'll find insights that can revolutionize your business. Sebastian shares how Rillavoice's innovative technology empowers technicians to improve their sales techniques, thereby enhancing revenue and efficiency.Throughout the episode, you'll discover how AI is not just a buzzword but a powerful tool driving growth and innovation in home service industries. Our discussion naturally weaves in key topics for HVAC and plumbing professionals, making this episode a must-listen for anyone in the field.So, whether you're a seasoned industry pro, a tech enthusiast, or just curious about the future of home services, this podcast promises to inspire and inform. Join us on Oct 4th to explore how AI is unlocking new possibilities in the trades industry. Together, we'll uncover the key to success in the world of home services. 🚀🤖 #HomeServicePodcast #HVAC #Plumbing #AI #Rillavoice #Innovation #TechnologyIf you need help with digital marketing, visit the Grow Nearby website at www.grownearby.com/schedule. Furthermore, if you’d like to contact Mandeep Bhalla for digital marketing assistance, you can reach him directly at 716-292-5487. Additionally, if you’re seeking home service sales coaching assistance, feel free to contact our co-host at shreya@servicemvp.com.Support the show

If you're in the home service industry, you're in for a treat. In our latest podcast episode, "Navigating the Trades Industry: Insights from Bill Rossell, COO of Home Service Freedom," Bill Rossell drops knowledge bombs that are too good to miss, especially if you're looking to up your marketing game.Bill Rossell, the Chief Operating Officer at Home Service Freedom, is no stranger to the ins and outs of marketing in the trades industry. With a career that spans leadership roles, including his time as Chief Sales Officer at 1SEO, Bill brings a wealth of experience to the table.In this episode, Bill shares remarkable insights into marketing strategies that have worked wonders for Home Service Freedom. Whether you're a seasoned business owner or just starting out, his tips are invaluable for reaching and engaging your target audience effectively.But that's not all. Bill goes the extra mile by offering practical advice for small businesses and tradespeople striving to stand out in the competitive home services market. His wisdom can be the game-changer you've been searching for.In a rapidly evolving digital landscape, staying relevant is crucial. Bill discusses how Home Service Freedom maintains effective marketing in the face of constant change. Learn from his experience and adapt your strategies to thrive in today's fast-paced world.Wondering how to measure your marketing success? Bill shares the key metrics Home Service Freedom uses to guide their decision-making. These metrics provide the compass that keeps their marketing efforts on track.And the excitement doesn't stop there! Bill gives you an exclusive sneak peek into the upcoming Freedom Event in November. Discover how this event aligns with Home Service Freedom's mission and values, and why it's a must-attend for anyone in the trades industry.Don't miss this golden opportunity to learn from a true marketing expert in the home service industry. Bill Rossell's insights are a game-changer, and they're just a click away. Tune in to our podcast now and unlock the marketing secrets that can take your business to new heights!Support the show

In this episode of "Born for the Trades - A Home Service Podcast," we had the privilege of speaking with Mike Prencavage Jr., the owner of The Family Plumber. Mike's journey is a testament to the enduring legacy of plumbing expertise and community leadership. As a former President of PHCC Orange County and a Board of Director for PHCC National Business Development, Mike has played pivotal roles in shaping the plumbing industry. Join us as we delve into Mike's inspiring story and gain insights into the future of plumbing.Discovering His CallingMike shared his remarkable journey, which began by following in his father's footsteps in the family plumbing business. He recounted how he found his passion for plumbing and ultimately took on a leadership role in The Family Plumber. This journey not only honored his family's legacy but also brought success to his community.Community ImpactAs the former President of PHCC Orange County, Mike highlighted several impactful initiatives aimed at supporting the local plumbing community. He discussed how he contributed to a remarkable 153% growth in local membership, fostering a stronger, more united industry presence.National AdvocacyMike's involvement as a Board of Director for PHCC National Business Development came under the spotlight. He explained the vital role of this organization in benefitting plumbing businesses on a national scale. Their efforts to provide resources, education, and advocacy were key to helping plumbing companies thrive.Inspiring Future PlumbersMike emphasized the importance of attracting young talent to the plumbing industry. He shared strategies that have been successful in his community, such as outreach programs and mentorship opportunities. His passion for showing young people that plumbing is a promising career option shone through.The Future of PlumbingIn keeping up with the latest plumbing advancements, Mike offered insights into the future of plumbing. He discussed how technology is rapidly evolving and how businesses need to adapt to stay competitive. From smart plumbing systems to sustainable practices, he highlighted the areas where the industry is heading.ConclusionMike Prencavage Jr.'s journey from plumbing legacy to leadership is an inspiring example of dedication and passion. His contributions to the plumbing community, both locally and nationally, are paving the way for a brighter future in the trades. This episode of "Born for the Trades - A Home Service Podcast" serves as a testament to the limitless possibilities within the plumbing industry, thanks to leaders like Mike Prencavage Jr. Support the show

Welcome to "Born for the Trades: A Home Service Podcast," where we delve into the stories and strategies of home service professionals on their path to success. I'm your host, Mandeep Bhalla, and with me is the insightful co-host, Shreya Nagwani. In this episode, we had the distinct honor of engaging in a riveting dialogue with none other than Victor Rancour, a visionary leader in the world of business. Our episode's title, "Navigating Success with Victor Rancour: Insights for Home Service Entrepreneurs," offers a glimpse into Victor's remarkable journey and presents invaluable takeaways for those within the home service industry.Victor Rancour, a luminary in the business realm, graced our podcast to share his wealth of knowledge and expertise. From his role as the CEO of Profit Rocket Group to his earlier venture, Absolute Airflow, Victor's journey is an inspiring tale of dedication, innovation, and strategic acumen. As we delved into his past, Victor recounted his evolution from the inception of Absolute Airflow to his current leadership role at Profit Rocket Group, offering listeners a unique opportunity to learn from his growth story.A central point of discussion during our conversation was Victor's perspective on the impact of social media within the trades industry. Drawing from his extensive experience, he provided illuminating insights into the transformative effects of digital platforms. Victor shed light on how these platforms have revolutionized the way professionals connect, market their services, and achieve success in the dynamic landscape of home services.Transitioning from his personal journey, Victor shared the genesis and mission of Profit Rocket Group, shedding light on how his previous experiences have informed the group's objectives. Listeners gained a deeper understanding of how the Profit Rocket Business Blueprint equips entrepreneurs with the tools they need to navigate challenges and capitalize on opportunities, propelling their businesses forward.An exciting juncture in our discussion was the revelation of the Profit Rocket Growth Summit, a significant event orchestrated by Victor himself. Victor articulated the motivations behind launching the summit, emphasizing his desire to foster networking, learning, and growth within the home service industry. This aligns seamlessly with our podcast's mission to support trades professionals on their path to success.As we delved further, Victor provided insights into the meticulous process of selecting speakers for the Profit Rocket Growth Summit. His thoughtfulness in curating a lineup that resonates with home service professionals underscores his commitment to providing relevant and valuable insights. These expert speakers bring a diverse array of skills and experiences to the forefront, promising actionable takeaways for addressing industry-specific challenges.Throughout the episode, we explored the core topics featured in the summit's agenda. Victor outlined how these sessions directly address the unique challenges faced by home service professionals, offering practical insights to drive real improvements in their businesses. This hands-on approach perfectly aligns with our podcast's ethos of delivering actionable advice to our listeners.For those eager to connect with Victor and delve deeper into Profit Rocket Group, we invite you to explore the opportunity to attend the Profit Rocket Growth Summit. As a special treat, discounted tickets are available through the following link: Buy Discounted Profit Rocket Tickets.Support the show

Welcome to today's episode where we dive deep into the exciting collaboration between two industry powerhouses, Dan Antonelli and Tommy Mello. Join us as we unravel the future of home service branding and gain insights into the visionary minds behind this transformative partnership.Dan Antonelli, the President and Chief Creative Officer of KickCharge Creative, boasts an impressive track record of revolutionizing home service business branding over his illustrious 25-year career. With bestselling books like "Building a Big Small Business Brand" and "Branded Not Blanded: KickCharge Your Home Service Brand" under his belt, Dan is a beacon of branding brilliance.In this episode, we explore the intriguing backstory of how Dan's partnership with Tommy Mello, founder of TMV Investments, was forged. Their collaboration is poised to redefine the branding landscape within the home service industry, leveraging the unique strengths of KickCharge Creative and TMV Investments.We delve into the specific goals that this dynamic duo aspires to achieve by marrying creative branding expertise with strategic guidance. Dan gives us a glimpse into the concept of "disruptive branding," a term synonymous with KickCharge Creative, and explains how this approach will play a pivotal role in their partnership.With a wealth of experience, Dan shares his views on the untapped potential for innovation and transformation within the home service sector's branding sphere. Get ready to uncover the innovative strategies and approaches that this collaboration promises to introduce, revolutionizing the way home service businesses approach their brand identity.But that's not all—Dan also walks us through how this partnership will resonate deeply with home service business owners. If you're an entrepreneur seeking to create an impactful and recognizable brand, this episode is a goldmine of insights that can steer you in the right direction.So, whether you're an industry aficionado, a business owner, or simply curious about the future of branding, this podcast episode is a must-listen. Join us as we embark on a journey of discovery with Dan Antonelli and Tommy Mello, where they unite their expertise to shape the future of home service branding. Get ready to be inspired, informed, and empowered. Tune in now! 🎧Support the show

Welcome to a captivating episode of Born for the Trades, where we delve into the remarkable journey of Derrick Lee, the visionary force behind Supreme Heating and Cooling, a thriving enterprise rooted in Pittsburgh, Pennsylvania. From an early life marked by challenging circumstances, Derrick has emerged as an inspiration to all who aspire to transform setbacks into triumphs. In this episode, we embark on a journey through Derrick's life, tracing his path from his hometown of Sharon, Pennsylvania, to the helm of a successful HVAC company. Born in a small town an hour away from Pittsburgh, Derrick's journey encapsulates the spirit of resilience and determination that defines true entrepreneurship. Derrick's story is one of turning adversity into opportunity. He defied the odds, transforming a challenging upbringing into fuel for his entrepreneurial ambitions. Battling extreme poverty and setbacks, he navigated his way through life's trials, gaining invaluable insights along the way. It was from these experiences that Derrick emerged as a tenacious entrepreneur, fueled by the desire to succeed against all odds. Throughout the episode, we delve into pivotal moments that shaped Derrick's journey. He shares the philosophy behind his unique approach of "diagnosing the customer, not just the system." This customer-centric perspective led to innovative solutions and a profound impact on his business. Derrick narrates instances where understanding the customer's needs led to transformative outcomes, showcasing the power of empathy and keen observation in the HVAC industry. But Derrick's path to success was not without its challenges. He recounts a tough period in his journey, highlighting how he overcame hurdles and the vital lessons he gained. His candid sharing of setbacks that became turning points serves as a testament to his unwavering determination and resilience. Being a minority in the industry, Derrick's story carries a unique perspective. He offers insights into how his background shaped his leadership style and how he uses his experiences to inspire others in similar situations. His rise from adversity to becoming a role model in the HVAC sector underscores the immense potential within all of us to rise above challenges and make a meaningful impact. As we conclude this inspiring episode, Derrick Lee leaves us with valuable advice for aspiring entrepreneurs facing their own challenges. He emphasizes the importance of never giving up and leveraging setbacks as stepping stones to success. If Derrick's journey resonates with you and you're seeking guidance or support in the HVAC industry, don't hesitate to reach out. You can connect with Derrick at (412) 245-8964. His story is a living testament to the transformative power of perseverance, resilience, and the unwavering commitment to turning setbacks into success. Tune in to this enlightening episode of Born for the Trades and embark on a journey of inspiration, motivation, and practical wisdom from the remarkable life of Derrick Lee. If you need help with digital marketing, visit the Grow Nearby website at www.grownearby.com/schedule. Furthermore, if you’d like to contact Mandeep Bhalla for digital marketing assistance, you can reach him directly at 716-292-5487. Additionally, if you’re seeking home service sales coaching assistance, feel free to contact our co-host at shreya@servicemvp.com. Support the show

Welcome to another enlightening episode of "Born for the Trades," the podcast that dives into the world of home services and empowers you to excel in both your professional and personal life. In today's episode, we're joined by a seasoned online fitness coach, Spencer Sharpe, who brings a fresh perspective on the delicate art of balancing business and fitness.Spencer's journey is nothing short of inspiring. With a background in kinesiology, he has honed his expertise over nearly a decade of coaching clients from diverse backgrounds. In this episode, Spencer shares his insights into optimizing fitness routines for busy professionals, emphasizing practicality and debunking common misconceptions.In our conversation, we delve into some intriguing topics that shed light on Spencer's unique approach:1. Journey from Athletes to Professionals:Spencer discusses his transition from coaching athletes to catering to the needs of busy professionals. He reveals the challenges these individuals face and how his strategies have been tailored to align with their demanding schedules.2. No-BS Approach to Fitness:Tired of the fitness industry's empty promises? Spencer's "no-BS" approach to fitness is refreshing. He breaks down the principles that guide his coaching, helping clients achieve real results without resorting to extreme measures.3. Incorporating Intermittent Fasting:Intermittent fasting has gained popularity, but what's the real deal? Spencer unpacks the benefits and nuances of intermittent fasting as a tool to enhance both physical and mental well-being.4. Traditional Weight Lifting vs. Strength Training:Are you torn between traditional weight lifting and modern strength training? Spencer provides clarity on the differences and highlights why strength training can be more effective for busy professionals seeking efficient results.5. Finding Balance with Favorite Foods:Restrictive diets aren't sustainable. Spencer shares his approach of incorporating favorite foods into fitness plans, proving that achieving fitness goals doesn't mean sacrificing life's pleasures.In just one episode, you'll gain valuable insights into optimizing your fitness routine, regardless of your demanding work schedule. Spencer's wisdom and experience empower you to make the most of your fitness journey while excelling in your professional pursuits.Tune in now to episode 23 of "Born for the Trades," and embark on a journey toward a healthier and more productive life, all while maintaining a successful career. It's time to strike that perfect balance and unlock your true potential.Support the show

In a world where representation and diversity are crucial, Jonathan Neves stands out as a shining example of a trailblazing entrepreneur making waves in the trades industry. As the founder and CEO of Green Energy Mechanical Inc., a minority-owned plumbing, heating, and air conditioning company based in Greater Boston, Massachusetts, Jonathan's journey has been one of resilience, determination, and a commitment to creating opportunities for others. Jonathan's path into the trades started with humble beginnings, but his passion for serving others and making a positive impact led him to carve his own way in the industry. Reflecting on his journey, Jonathan shares that he encountered numerous challenges along the way. As a black man in the trades, he faced discrimination and biases, which only fueled his determination to succeed. Despite these obstacles, Jonathan persevered, focusing on building a company that delivered excellent services and championed diversity and inclusivity. Scaling a business to the level of Green Energy Mechanical Inc. is no small feat. Jonathan attributes his success to key factors and processes, including strategic planning, fostering a strong company culture, and building a skilled and diverse team. By emphasizing professionalism, integrity, and customer-centric values, Jonathan's company has earned a stellar reputation and gained loyal clients, propelling them towards the remarkable milestone of reaching 10 million dollars in revenue. While Jonathan has achieved remarkable success, he recognizes that the trades industry still lacks diversity. Drawing from his experience, he emphasizes the importance of breaking down barriers and opening doors for individuals from all backgrounds. He believes that increasing diversity in the trades can benefit not only the industry itself but also the overall community and society as a whole. Establishing Green Energy Mechanical Inc. was not solely about personal success for Jonathan; it was also about creating opportunities for other minorities. By leading by example, he hopes to inspire more individuals from underrepresented communities to pursue careers in plumbing, heating, and air conditioning. To actively support and encourage minorities in the trades, Jonathan has implemented various strategies and initiatives. His company offers mentorship programs, apprenticeships, and educational outreach in local communities. By providing resources and guidance, Jonathan aims to empower aspiring individuals to enter the trades and achieve success. Jonathan firmly believes that industry leaders, policymakers, and communities must work collaboratively to create a more inclusive environment for minority individuals seeking trade careers. By promoting diversity and equal opportunities, the trades industry can tap into a vast pool of untapped talent and enrich the workforce with fresh perspectives and skills. As for the future, Jonathan's vision extends beyond financial success. He plans to continue expanding Green Energy Mechanical Inc. and making a positive impact on the community. His mission remains to set a lasting legacy of serving others and inspiring future generations to follow their dreams fearlessly. In conclusion, Jonathan Neves' journey as a black man in the trades industry serves as an inspiration to many. His dedication to building a green legacy and increasing diversity in the trades demonstrates the transformative power of entrepreneurship. By creating opportunities for minorities and breaking down barriers, Jonathan is not only revolutionizing the trades industry but also leaving a profound and positive impact on society. If you need help with digital marketing, visit the Grow Nearby website at www.grownearby.com/schedule. Furthermore, iSupport the show

In this episode we focus on high level communication and the pain and successes of our guests journey learning the science and psychology of communication from America's Service Sales Coach, Joe Crisara. Michael Munoz is Head Coach at Service MVP. With over 16 years of plumbing experience, 10 years of using Service MVP's communications systems in the field and in management positions to create financial freedom for him and his family. Michael now teaches hundreds of technicians how to maximize their potential in the field and find that freedom for themselves through Service MVP's system.Support the show

Welcome to another exciting episode of the Born For The Trades - Home Service Podcast, where we dive deep into the world of field service management. In this episode, titled "Revolutionizing Field Service Management: Insights from Billy Stevens, Founder of Sera Systems," we have the privilege of speaking with Billy Stevens, a remarkable entrepreneur and the founder of Sera Systems, a leading Field Service Management software company. Billy is not only the owner of billyGO, a highly successful plumbing and HVAC company, but also the mastermind behind a software solution that has been transforming the operations and profitability of numerous HVAC, Plumbing, Electrical, and Home Service businesses. During our conversation with Billy, we explore the challenges he encountered during his time as a business owner in the home service industry, specifically with existing field service business management software. We learn about the limitations he faced and how these constraints directly affected the day-to-day operations and overall profitability of his home service business. Billy's insights shed light on the crucial role that robust and adaptable software plays in streamlining business processes and driving success in the home service industry. As the founder of Sera Systems, Billy shares with us his motivations behind creating the next generation of Field Service Management software tailored specifically for home service businesses. We gain valuable insights into the innovative features and functionalities that differentiate his software from the existing solutions in the market, catering to the unique needs of the home service industry. Billy's passion for revolutionizing field service management in the context of home service becomes evident as he delves into the transformative potential of his software and how it empowers home service businesses to thrive in an increasingly competitive landscape. One intriguing question posed to Billy by our host, Shreya, revolves around the practice of presenting multiple options at billyGO and how Sera Systems supports companies in the home service industry that offer each client multiple options. Billy elaborates on how his company embraces the concept of offering clients multiple options to enhance customer satisfaction and increase sales. He highlights how Sera Systems' software supports this approach, providing the necessary tools for home service businesses to efficiently manage and deliver multiple options to their clients. Furthermore, Billy generously shares success stories and case studies specifically related to the home service industry, where contractors have experienced significant improvements in their operations and profitability after implementing Sera Systems' Field Service Management software. These real-life examples demonstrate how home service businesses have achieved greater operational efficiency, increased profitability, and improved customer service through the adoption of this innovative software solution. Join us on the Home Service Podcast as we delve into the mind of a visionary entrepreneur who has not only built a multi-million dollar plumbing and HVAC empire but has also developed a groundbreaking software system specifically designed for the home service industry. Get ready to gain invaluable insights and inspiration from Billy Stevens, the founder of Sera Systems, as we explore the revolutionizing potential of Field Service Management in the context of home service in this captivating episode. If you need help with digital marketing, make sure to visit the Grow Nearby website at www.grownearby.com/schedule. Furthermore, if you’d like to get in touch with Mandeep Bhalla for assistance with digital marketing, you can reach him directly at 716-292-5487. Additionally, if you’re seeking home service sales coaching aSupport the show

In this captivating episode, we dive deep into the world of construction business with Al Levi, an accomplished former contractor turned business consultant, teacher, and author. Al has been revolutionizing the way contractors run their businesses, helping them reduce stress and achieve greater success through the power of systems. Join us as we explore Al's expertise and gain insights into his renowned programs, the 7-Power Contractor® Signature Operating Manuals System and the Signature Staffing System, as well as his enlightening book, The 7-Power Contractor.During our conversation, Al shares his personal journey of transitioning from a contractor to a highly sought-after business consultant and teacher in the construction industry. We uncover the inspiration behind his transformative systems and how they empower contractors to enhance their operations and achieve remarkable results.The 7-Power Contractor® Signature Operating Manuals System takes center stage as Al elucidates its impact on contractors' businesses. Discover how this comprehensive system provides contractors with the tools, guidelines, and strategies necessary to streamline their operations, improve efficiency, and foster sustainable growth. With Al's guidance, contractors can conquer challenges and achieve their goals with newfound confidence.Delving further into the complex realm of managing a workforce, we explore Al's innovative Signature Staffing System. Unravel the secrets behind this system's development and learn how it equips contractors with the knowledge and techniques to overcome the unique hurdles associated with managing a diverse team. Al's expertise shines as he imparts wisdom on effective workforce management, transforming it from a potential source of stress to a driver of success.As we navigate the discussion, Al sheds light on the common sources of stress experienced by contractors. Drawing from his vast experience, he reveals how his systems effectively alleviate this stress by providing contractors with a solid foundation, clear processes, and the tools needed to navigate the ever-changing construction landscape. Contractors will find invaluable advice to create a harmonious balance between business growth and personal well-being.Moreover, Al shares an inspiring success story, recounting the journey of a contractor who implemented his systems and experienced incredible improvements in their business operations. These real-life examples reinforce the transformative power of Al's methodologies and demonstrate the tangible results contractors can achieve by implementing them.Finally, we explore the timeless lessons and principles from Al's book, The 7-Power Contractor, which resonate deeply with contractors seeking to enhance their business performance. Uncover the core concepts that drive success and learn how to apply them to your own construction business, regardless of its size or scope.Join us in this enlightening episode and discover how Al Levi's systems and teachings have helped countless contractors worldwide. Gain valuable insights and unlock the potential for unparalleled success in the construction industry. To learn more about Al Levi and his transformative programs, visit 7PowerContractor.com.Note: This podcast episode does not cover the question about AI and operating manuals.If you need help with digital marketing, visit the Grow Nearby website at www.grownearby.com/schedule. Furthermore, if you’d like to contact Mandeep Bhalla for digital marketing assistance, you can reach him directly at 716-292-5487. Additionally, if you’re seeking home service sales coaching assistance, feel free to contact our co-host at Support the show

Join us on Episode 18 of "Born For the Trades - a home service podcast" as we delve into the world of HVAC sales strategies and mindset with the incredible Jason Walker, aka Jay Dub Money Maker. From humble beginnings as a Warehouse Shop cleaner, Jason's journey in the HVAC industry has been nothing short of extraordinary, propelling him to become a highly successful Comfort Advisor and earning nationwide recognition for his outstanding sales results. With a staggering $18 million in residential replacement sales under his belt and a consistent track record of surpassing expectations, Jason's expertise in sales processes and mindset has revolutionized the performance of numerous companies. In this episode, we uncover the secrets to his success and gain invaluable insights into the world of HVAC sales. Discover the key milestones and experiences that have shaped Jason's journey as a Comfort Advisor, and learn how he generated a remarkable $2.2 million in revenue within just eight months during his first year in the role. Jason shares the strategies and approaches he employed to achieve such impressive results, shedding light on what sets top-performing Comfort Advisors apart from the rest. Tune in as Jason provides insights into his training programs, which have helped companies achieve significant increases in average ticket values. He highlights common areas of improvement that he addresses during these sessions, offering practical advice to enhance sales performance and exceed targets. If you're aspiring to excel as a Comfort Advisor, this episode is a goldmine of practical tips and techniques derived from Jason's extensive experience in sales processes and mindset. Gain actionable strategies to elevate your performance and achieve exceptional sales outcomes. Lastly, Jason shares his wisdom for those looking to enter or advance in the HVAC industry. Discover the key factors to consider for long-term success, as he imparts his advice based on witnessing the vast potential and opportunities within this field. Don't miss this power-packed episode filled with million-dollar lessons in sales strategies and mindset. Join us as we unlock the secrets to HVAC sales success with Jason Walker, exclusively on "Born For the Trades - a home service podcast."Support the show

Welcome to Episode 17 of "Born For the Trades - a Home Service Podcast." In this episode, we are honored to have Russell Furr, an extraordinary entrepreneur in the trades industry, joining us. Russell's inspiring journey began when he made the bold decision to leave high school at the age of 16 and embark on a hands-on path. Russell's initial foray into the trades industry involved landscaping, but he soon transitioned to plumbing, where he discovered a passion for the service side of the business. His dedication and expertise propelled him to establish his own company, Culpeper Home Services, which achieved an impressive $4 million in revenue. Russell's journey didn't end there, as he subsequently launched RTF LandWorks, an excavation company dedicated to honoring his father and son. In this episode, Russell will share his remarkable story, providing insights into his transition from high school dropout to successful entrepreneur. He will discuss his motivations for shifting from landscaping to plumbing and his strategies for scaling and growing Culpeper Home Services. Additionally, Russell will shed light on the story behind the dedication of RTF LandWorks to his father and son and how it shapes his vision for the company's future. As a startup owner/operator once again, Russell has faced numerous challenges in establishing RTF LandWorks, and he will discuss how he overcame them. He will also share valuable lessons he has learned throughout his entrepreneurial journey, offering advice and inspiration to aspiring entrepreneurs in the trades industry. Tune in to this captivating episode where Russell Furr's story of resilience, determination, and entrepreneurial success will leave you inspired. We also touch on the importance of prioritizing your health and exercise to maintain a balanced lifestyle.Support the show

Welcome to Episode 16 of "Born For the Trades - a Home Service Podcast." In this episode, we are delighted to have Jack Pinsel, a resilient entrepreneur and the founder of Hail 911 & Elite C@ll, join us. With impressive growth and industry recognition, Jack has made a significant impact in the call center industry. In fact, Hail 911 was recognized as the vendor of the year in the construction & solar industry in 2023.Jack's journey is an inspiring one, as he transitioned from the mortgage industry to storm restoration and focused on the home service industry with Elite C@ll. We delve into the reasons behind this transition and the motivation that drove him to carve a niche in the home service sector. But Jack's story isn't without its challenges. He experienced a setback in 2008, losing everything. However, he bounced back and learned valuable lessons along the way. Jack shares his experiences and the insights gained from that difficult period. One of the remarkable aspects of Elite C@ll is the strong company culture Jack has cultivated within the call center. We explore the key factors that contribute to this positive culture and how it empowers technicians and drives ROI. Elite C@ll stands out by helping home service companies throughout the year, not just during the shoulder season. Jack discusses how they achieve this and shares a success story of how they assisted an HVAC company during a season of mild weather. As the vendor of the year in roofing and experiencing powerful growth in the home service lane, Jack reveals the key factors that have contributed to their success. He provides valuable insights for businesses striving to thrive in the industry. Additionally, we touch on the challenges faced by internal CSR's when it comes to outbound telemarketing and how Elite C@ll addresses these challenges. Furthermore, we learn about the involvement of Jack's wife and sons in the Elite C@ll team. Jack shares the challenges and rewards of having family members as part of the business. Finally, Jack emphasizes the importance of maintaining a healthy balance between family and work. He often speaks at events about this topic, and we discuss why it is crucial for overall well-being and success. Join us for this insightful episode as we explore Jack Pinsel's journey, his industry expertise, and the valuable lessons he has learned along the way. Support the show

Welcome to the 15th episode of "Born for the Trades," a home service podcast. In this episode, we had the privilege of interviewing Stephanie Gordon, the Vice President of Energuy, an industry leader in permitting and HERS testing solutions. Stephanie's expertise and Energuy's comprehensive services have simplified businesses for HVAC contractors, allowing them to focus on customer satisfaction while Energuy takes care of the rest. In our conversation with Stephanie, we delved into the ways Energuy's partnership with HVAC contractors has contributed to their growth and success. Stephanie shared numerous examples and success stories where Energuy's involvement streamlined operations, reduced administrative burdens, and improved overall efficiency for contractors. By handling permits, completing HERS testing, managing paperwork, and streamlining processes from start to finish, Energuy empowers contractors to thrive in the industry. One of the significant topics discussed was the significance of outsourcing permitting services. Stephanie explained how outsourcing permits not only saves businesses valuable time but also ensures compliance with regulations. Energuy's expertise in navigating the complexities of permitting processes allows contractors to focus on their core competencies, leading to improved efficiency and cost-effectiveness. California's Title 24 changes were also a key point of discussion. Stephanie shared valuable insights and advice for HVAC companies on adapting to these regulatory transformations and staying compliant. Understanding the implications of these changes and implementing the necessary adjustments is crucial for contractors to remain competitive in the industry. Drawing from her experience working with various contractors, Stephanie highlighted the key characteristics and qualities that differentiate the best HVAC companies from the rest. These qualities include exceptional customer service, technical expertise, a commitment to innovation, and a strong focus on employee development. By embodying these traits, companies can establish themselves as industry leaders. Stephanie also provided valuable strategies and approaches for attracting and retaining top talent, as evidenced by Energuy's impressive 97% retention rate. By prioritizing employee satisfaction, offering competitive compensation packages, providing opportunities for growth and advancement, and fostering a positive work environment, HVAC companies can create a team of dedicated professionals. In addition to discussing success strategies, Stephanie shared common mistakes and pitfalls that HVAC companies should avoid to minimize turnover and create a thriving work environment. By addressing issues such as poor communication, lack of recognition, and inadequate training, companies can improve employee morale and foster long-term employee loyalty. Lastly, Stephanie opened up about her personal journey as a female leader in the HVAC industry and the challenges she has faced along the way. Her inspiring story serves as a reminder that diversity and inclusion are essential for the growth and success of the industry. Tune in to this insightful episode of "Born for the Trades" to gain valuable insights from Stephanie Gordon and Energuy. Discover how their partnership simplifies businesses, enhances compliance, and empowers HVAC contractors to achieve remarkable success in the ever-evolving home services industry. Support the show

Welcome to a brand new episode of "Born for the Trades - A Home Service Podcast." In this exciting installment, we had the privilege of hosting Brian Wright, the proud owner of Crossway Mechanical LLC, for his inaugural podcast appearance. With over 27 years of experience in the air conditioning and heating industry, Brian is a true expert in his field. Hailing from Mission, TX, Brian embarked on a remarkable journey that started with him as an installation worker on residential homes, captivated by the artistry of replacing HVAC systems. Throughout his career, he has demonstrated unwavering dedication, constantly honing his skills and striving to be the best in the industry. Today, Brian stands as a testament to the power of hard work and the fulfillment found in mastering a trade. In this episode, Brian shares his invaluable insights and experiences, unveiling the secrets behind his remarkable success. He dives into the world of high-performance HVAC, providing unique perspectives that set him apart from others in the industry. Brian reveals the process he follows to measure and assess the performance of residential HVAC systems, utilizing specific tools and techniques that contribute to his expertise. Moreover, Brian sheds light on the common underlying factors that homeowners might overlook, which can have a significant impact on system performance. He shares his strategies and practices that effectively improve the performance of residential HVAC systems, highlighting areas where homeowners can focus to optimize their systems. Throughout the conversation, Brian emphasizes the key benefits that homeowners can expect when they invest in high-performance HVAC systems or take steps to enhance the performance of their existing systems. With his wealth of experience, he provides valuable insights that help homeowners make informed decisions to improve their home comfort and energy efficiency. If you're looking for assistance with digital marketing, be sure to visit the Grow Nearby website at www.grownearby.com. Additionally, if you'd like to get in touch with Mandeep Bhalla for digital marketing help, you can reach him directly at 716-292-5487. For those who are interested in contacting Brian Wright, you can connect with him via email at brian.wright@crosswaymechanical.com. Brian welcomes inquiries and discussions related to his expertise in air conditioning and heating. Join us in this enlightening episode as we explore the world of high-performance HVAC with Brian Wright, a seasoned professional committed to enhancing the world of air conditioning and heating. Whether you're a homeowner or an HVAC enthusiast, this conversation is a must-listen for anyone seeking to unleash the power of high-performance HVAC systems. Don't miss out on this episode of "Born for the Trades - A Home Service Podcast.Support the show

In this episode of "Born for the Trades: A Home Service Podcast," we sit down with Lance Bachmann, a serial entrepreneur and the former CEO of 1SEO Digital Agency. Lance is known for his remarkable ability to drive exponential growth and success in businesses. Today, he shares his insights on entrepreneurship and his experience with acquiring, scaling, and selling home service businesses.Lance recently founded LB Capital, a venture aimed at empowering businesses in the home services sector through strategic financial solutions and investments in technology-driven companies. LB Capital focuses on building long-term partnerships based on trust, unlocking the full potential of their partners in the home services industry. In just three months, LB Capital has already acquired five companies, demonstrating their commitment to growth and success.During our conversation, Lance shares key insights and strategies that have consistently driven exponential growth and success for the businesses he has worked with. He delves into his approach to identifying high-growth opportunities and nurturing them into successful ventures, offering a real-life example from his vast experience.We also discuss the challenges of dealing with private equity (PE) and any horror stories Lance has encountered. As a mentor to aspiring entrepreneurs, he offers valuable advice for those looking to scale their businesses with partner support.Achieving work-life balance is a goal shared by many professionals, and Lance, being a family man with a wife and four children, provides personal insights into how he has navigated this challenge while accomplishing his goals and prioritizing his family's happiness.Join us for this insightful episode as we dive deep into the journey of Lance Bachmann, a visionary entrepreneur who knows how to build successful partnerships for growth.Support the show

In this exciting episode of "Born for the Trades - a Home Service Podcast," Mandeep and Shreya sit down with Joe Crisara, an industry expert with over four decades of experience in service management. Join them as they delve into the transformative journey of service management over the last 40 years and explore what lies ahead for this crucial aspect of the home service industry. The discussion kicks off with Joe sharing his insights on the evolution of service management throughout his career. They explore the key factors that have shaped the industry, including technological advancements, changing customer expectations, and the growing emphasis on efficiency and effectiveness. Joe reflects on how service management practices have adapted to these changes and highlights significant milestones along the way. Delving deeper, the hosts ask Joe to define the role of a service manager and the key performance indicators (KPIs) that define success in this position. Joe draws upon his wealth of experience to provide a comprehensive job description that encapsulates the diverse responsibilities of a service manager. He also outlines the crucial KPIs that should be tracked to ensure optimal performance and customer satisfaction. Looking towards the future, the conversation takes an exciting turn as Joe shares his predictions and insights on the future of service management. He discusses emerging technologies, such as artificial intelligence (AI), and their potential impact on the industry. While acknowledging the potential benefits of AI, Joe emphasizes the irreplaceable value of emotional intelligence in service management and the human touch required to build meaningful connections with customers. Intriguingly, the hosts raise the concept of "Call By Call Management" and ask Joe to elaborate on this approach. Joe explains how this methodology optimizes customer interactions by empowering service managers to deliver exceptional experiences on each call, leading to increased customer loyalty and business growth. Join Mandeep, Shreya, and Joe Crisara in this thought-provoking episode as they explore the past, present, and future of service management. Gain valuable insights and practical tips to elevate your service management practices and stay ahead in an ever-changing industry. Tune in to "Born for the Trades - a Home Service Podcast" and unlock the secrets to success in service management. Note: The content and topics discussed in this podcast episode are based on the opinions and experiences of the guests and hosts. The views expressed are for informational purposes only and do not constitute professional advice.Support the show

Support the show

Welcome back to "Born For the Trades - a Home Service Podcast" with your hosts Mandeep and Shreya! In this episode, we dive deep into the world of marketing and sales to answer some of the most frequently asked questions in the industry. Get ready to unlock valuable insights and practical tips on how to maximize call volume with Google Guaranteed and enhance your sales process with emotional intelligence.Have you ever wondered how to make the most out of your Google Guaranteed listing? We've got you covered! Mandeep and Shreya share expert strategies and techniques to boost your call volume through this powerful tool. Learn how to optimize your listing, leverage customer reviews, and stand out from the competition in the digital landscape. Whether you're a seasoned pro or just starting out, this episode will equip you with actionable advice to increase your chances of getting those valuable calls.But it doesn't stop there! Once you have the calls coming in, how do you maximize the opportunity and close deals effectively? That's where emotional intelligence comes into play. Mandeep and Shreya unpack the importance of emotional intelligence in the sales process and provide practical tips on how to harness it to your advantage. Discover how to build rapport with potential clients, understand their needs, and communicate effectively to increase your sales conversion rates. Emotional intelligence is a game-changer in the world of sales, and you won't want to miss this insightful discussion.Tune in to Episode 10 of "Born For the Trades" and join Mandeep and Shreya as they unravel the secrets of maximizing call volume with Google Guaranteed and mastering emotional intelligence in your sales process. Whether you're a contractor, plumber, electrician, or any other home service professional, this episode will provide you with invaluable knowledge to take your business to new heights. Don't miss out!If you're looking for further assistance or have specific questions, feel free to reach out to Shreya at shreya@servicemvp.com. She's here to help you navigate the challenges and optimize your sales process. And for any marketing-related inquiries, you can contact Mandeep at mandeep@grownearby.com. You can also reach Mandeep directly at 716-292-5487 or schedule a free Strategy Session with this link www.grownearby.com/schedule. They are eager to support you in your journey towards business success.Remember to subscribe to our podcast and leave us a review to let us know how we're doing. We appreciate your support!Support the show

In this episode, we chat with Jody Underhill, an established internet marketing and recruiting strategist. Jody has an impressive background working with both national and international corporations on marketing strategies. As the CEO of RapidHirePro.com, he has grown the business from scratch to working with over 100 home service companies in just 12 months. Jody shares his unique recruiting process exclusively for the Home Services industry and offers insights into how to effectively integrate internet marketing into your overall marketing and business goals. Join us as we learn from Jody's expertise in this field.Support the show

Welcome to the 8th episode of "Born for the Trades," a home service podcast that delivers valuable insights and knowledge to help you grow your business. In this episode, we are excited to have social media influencer Trent Parker, also known as Mr. Fat Cheeto, as our special guest.Trent's hilarious videos have gained over 7 million views and a worldwide following, making him one of the most successful social media influencers in the trades industry. During our conversation, he shares his journey from being a commercial technician to becoming a social media influencer. Trent also reveals his personal branding strategies and how he creates engaging content that resonates with his audience.The tips and tricks behind Trent's social media success can be applied to any industry. This episode is entertaining and insightful, making it a must-listen for anyone looking to enhance their social media game.For fans of Mr. Fat Cheeto, make sure to check out his merchandise available at https://mrfatcheeto.myshopify.com/. It's a great way to show your support and represent his brand.At Grow Nearby, we provide digital marketing and sales coaching to help businesses like yours thrive. Schedule a free strategy session with us at https://www.grownearby.com/schedule to see how we can assist in growing your business.We would like to thank our Founder & CEO of https://www.grownearby.com/ Mandeep Bhalla, and Solutions Expert at Service MVP www.servicemvp.com, Shreya Nagwani, for making this episode possible.Join our private Facebook group at https://www.facebook.com/groups/632846008849627 for more insights and exclusive content on the trades industry.Don't hesitate to reach out to us via email for more information. We look forward to hearing from you.Make sure to follow "Born for the Trades" on our Facebook page at https://www.facebook.com/bornforthetrades to keep up to date with the latest episodes and to join the conversation.Thank you for listening to our podcast, and don't forget to tune in to our latest episode featuring Mr. Fat CheetoSupport the show

In the latest episode of our podcast, we have the pleasure of interviewing Aaron Husak, the CEO of Balanced Comfort Cooling & Heating, who shares his incredible success story of growing his business from $1.3MN to $16.5MN in just three years. Aaron started his journey by providing energy efficiency assessments in Fresno, CA, and then pivoted to HVAC in March 2020, which led to an explosive growth trajectory. During our conversation, Aaron shared his insights on various aspects of his business, including the challenges he faced while growing Balanced Comfort and how he has managed to achieve such significant growth in the past few years. He also discussed the importance of EPLI, ERC, and profitability per install job sheet for small businesses. One of the key takeaways from our conversation with Aaron was his fail-fast mindset. He believes that trying new things, experimenting, and learning from failures are essential for growing a business. This mindset has helped him identify what works and what doesn't and pivot his business in the right direction. Aaron also emphasized the importance of culture in his organization. He believes that creating a positive and empowering work environment for employees is essential for achieving business success. He shared that he invests in his employees' development and growth and encourages them to share their ideas and feedback to improve the organization. In addition, Aaron highlighted the significance of technology in his business operations. He shared that investing in technology has helped him streamline processes, increase efficiency, and enhance customer experience. Towards the end of our conversation, Aaron gave us a glimpse of his plans for the future of Balanced Comfort. He expressed his vision of expanding his business to other markets and continuing to provide exceptional services to his customers. Overall, this podcast episode is a must-listen for small business owners who want to learn from a trailblazer like Aaron. Tune in to discover the inspiring journey of Balanced Comfort Cooling & Heating and gain valuable insights that can help take your business to the next level.Support the show

Support the show

In this episode of "Born for the Trades- A Home Service Podcast" we had the privilege of hearing the inspiring story of Aaron Gaynor, the owner of Eco Plumbers in Columbus, Ohio. Aaron's journey from bankruptcy and a $50 loan from his sister to growing a $44 million dollar company is a testament to his hard work, determination, and passion for providing exceptional service to his customers. Aaron shares the importance of becoming a student of business and life. He invested in himself by reading literature, attending business courses and seminars, and seeking mentorship from successful business owners. In addition to sharing his journey to success, Aaron also shared with us the story behind his emotionally intelligent branding and how he turned his struggles into his biggest accomplishments.  He turned his struggles into his biggest accomplishments by focusing on his strengths, surrounding himself with positive people, and always staying true to his purpose of growing a 100ML company. Aaron's story is a powerful reminder that even in the face of adversity, with the right mindset and attitude, anyone can turn their struggles into success.Support the show

In Episode 4 of Born For The Trades, we sit down with Ken Goodrich, an industry leader with decades of experience in the home services industry. As the CEO of Goettl Air Conditioning, Ken has transformed the family business into a successful and innovative company that serves thousands of customers across several states.In this unscripted and unconventional conversation, Ken shares his insights on the future of the industry, the impact of AI, and the importance of Emotional Intelligence. He discusses his predictions for how technology will continue to shape the industry and how companies can adapt and stay ahead of the curve.One of the most interesting topics covered in the episode is AI and its impact on the home services industry. Ken acknowledges the potential benefits of AI, such as increased efficiency and accuracy in diagnosing problems, but he also cautions against relying too heavily on AI and losing the human touch that is so important in the industry. He emphasizes the importance of Emotional Intelligence, which involves understanding and managing emotions in oneself and others, as a crucial skill for industry leaders and technicians alike.Throughout the episode, Ken also shares his inspiring story about Goettl and the challenges he faced in turning the business around. He provides valuable insights on how to manage and grow a business, emphasizing the importance of building a strong team and being willing to take risks.Overall, Episode 4 of Born For The Trades is a must-listen for anyone looking to stay ahead in the competitive home services industry. With Ken’s wealth of experience and insights, listeners will gain valuable knowledge and strategies for success.Support the show

Host Mandeep Bhalla and co-host Shreya Nagwani welcome special guest Tommy Mello of A1 Garage Door Services to share insights to his success in the home services industry.In Episode 3 of Born for the Trades - A Home Services Podcast, we are excited to bring you an insightful conversation with industry expert and author, Tommy Mellow. As we explore the topic of "Elevating Your Business in a Shaky Economy," Tommy shares his wisdom on key strategies that will help your home service business not only survive but thrive during uncertain times.One critical aspect Tommy emphasizes is the importance of stacking cash. In a fluctuating economy, having a financial cushion is crucial for the sustainability of your business. By creating and maintaining a cash reserve, you'll be better equipped to handle any unexpected expenses or downturns, allowing your business to stay afloat even during challenging periods.Tommy also highlights the necessity of having a contingency plan in place. This includes preparing for potential obstacles, such as supply chain disruptions, staffing issues, and changes in consumer demand. By proactively identifying and addressing these potential challenges, you can adapt and pivot more efficiently, ensuring that your business remains resilient in the face of adversity.But perhaps the most valuable advice Tommy imparts during the episode is to never, ever stop marketing. Even during tough economic times, maintaining a strong marketing presence is essential for attracting and retaining customers. As competitors may scale back their marketing efforts, this presents a unique opportunity for your business to stand out and capture a larger share of the market. By consistently showcasing your expertise and the value your home service business offers, you'll not only maintain a steady stream of clients but also position yourself for exponential growth once the economy rebounds.In this powerful episode, Tommy Mellow shares a wealth of knowledge bombs, as well as insights from his groundbreaking book, "Elevate." His expert advice on stacking cash, contingency planning, and consistent marketing is sure to provide home service business owners with the tools they need to succeed in a shaky economy. Don't miss out on this opportunity to learn from one of the best in the industry and give your business the edge it needs to overcome economic challenges.Tune in to Episode 3 of Born for the Trades - A Home Services Podcast on March 29th and get ready to elevate your business to new heights, even during uncertain times. With Tommy Mellow's guidance and your determination, you'll be well on your way to achieving long-term success and growth in the home service industry.Support the show

In this episode, we explore how Chad Peterman, President of Peterman Brothers - Heating, Cooling & Plumbing, grew his company to $96 million through prioritizing CULTURE. Chad explains the importance of people and emotional intelligence in maintaining a strong culture with 600 employees. Our Co-host Shreya shares her experience of seeing the Peterman Brothers company culture in action, thoughts on his book, and recognizing Chad's incredible leadership. Join us as we learn how culture is crucial for business success. Check out Chad's book, "Can't Stop the Growth," linked below.https://www.amazon.com/You-Cant.../dp/1642251585/ref=nodl_Support the show

In the first episode of "Born For The Trades: A Home Service Podcast," host Mandeep Bhalla and co-host Shreya Nagwani take the opportunity to introduce themselves and share their personal journeys into the home services industry. They provide insights into their individual backgrounds and discuss their reasons for choosing a career in the industry.The first episode of "Born For The Trades" provides listeners with a glimpse into the personal experiences and motivations of the hosts, setting the stage for future episodes where they'll dive deeper into the industry and its various components.Support the show