Coaching Product Myths (Part 2)
Coaching Product Myths (Part 2)  
Podcast: Product Therapy
Published On: Thu Jun 26 2025
Description: In this episode, Christian continues his conversation with SVPG partner Chris Jones about widespread product myths. They explain the flawed assumptions behind 5 common myths, and share what effective teams understand and do differently. –Today’s discussion unpacks:How process-driven discovery can become a crutchCommon mistakes when structuring product teamsThe limits of iterationWhy great product teams don’t treat go-to-market as someone else’s jobThe truth (and myth) behind the phrase “PMs are the CEO of their product”–Part 1 of this conversation: Coaching Product Myths (Part 1): https://youtu.be/ICpaylkLH1k–References:CEO of the Product Revisited by Marty Cagan: https://www.svpg.com/ceo-product-revisited/Discovery – Judgement by Marty Cagan: https://www.svpg.com/discovery-judgement/Planning Product Discovery by Marty Cagan: https://www.svpg.com/planning-product-discovery/The Four Big Risks by Marty Cagan: https://www.svpg.com/four-big-risks/–Where to find SVPG:SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/Other books: https://www.svpg.com/books/Articles: https://www.svpg.com/articles/Workshops: https://www.svpg.com/Videos: https://www.svpg.com/videos/–Where to find Christian Idiodi:LinkedIn: https://www.linkedin.com/in/cidiodi/–Where to find Chris Jones:LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/–Timestamps (will be updated) (00:00) Intro(00:35) Myth #1: Product discovery will give us the answer(08:13) Myth #2: We need to iterate solutions until they succeed(10:17) Myth #3: Product managers need product owner(17:40) Myth #4: If you build it they will come(22:06) Myth #5 PMs are the CEO of their product(26:05) Where to learn more from SVPG–Disclaimer:While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/–Production:Production by ⁠supermix.io