Coaching Product Strategy
Coaching Product Strategy  
Podcast: Product Therapy
Published On: Thu Oct 02 2025
Description: Christian sits down with Marty to demystify one of the most talked-about, yet misunderstood topics in product: product strategy. They draw sharp lines between business strategy, go-to-market, vision, and product strategy; dig into why lack of focus masquerades as a “prioritization problem”; and unpack how strong product strategy drives alignment and results.-Today’s discussion unpacks:A clear definition of product strategyHow product strategy differs from business strategyWhat “we have a prioritization problem” really meansEarning stakeholder trustMoving from feature roadmaps to outcome-based roadmapsHow to pick focus areasHow to increase the odds of successWhen and how AI belongs in your product strategy-References:AMD: https://www.amd.comAmazon: https://www.amazon.comApple: https://www.apple.comBoeing: https://www.boeing.comCoaching Transformation: Inside Datasite’s Radical Transformation to a Product Model Powerhouse https://www.youtube.com/watch?v=k8qnxHlfXwUDatasite: https://www.datasite.comEmpowered (book): https://www.svpg.com/books/empowered/Google DeepMind: https://deepmind.googleNetflix: https://www.netflix.comNvidia: https://www.nvidia.comOpenAI: https://www.openai.comSpaceX: https://www.spacex.comTechCrunch: https://techcrunch.comTSMC: https://www.tsmc.com-More from SVPG on product strategy:Articles on product strategy: https://www.svpg.com/insights/product-strategy-articles/-Where to find Marty Cagan:LinkedIn: https://www.linkedin.com/in/cagan/-Where to find Christian Idiodi:LinkedIn: https://www.linkedin.com/in/cidiodi/-Where to find SVPG:SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/Other books: https://www.svpg.com/books/Articles: https://www.svpg.com/articles/Workshops: https://www.svpg.com/Videos: https://www.svpg.com/videos-Timestamps:(01:34) Defining product strategy(05:43) Product strategy vs. business strategy(13:51) Do you need a product vision?(16:03) What characterizes a good strategy?(23:25) How to coach executives on focus(30:49) Earning stakeholder trust(36:09) Who should solve and who should strategize?(38:11) Annual planning vs. real strategy(41:25) The two components of a product strategy(45:14) Where product strategies fail(48:41) How does AI impact product strategy?(52:43) Strategic pivots: making the strategy a living artifact-Disclaimer:While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/-Production:Production by ⁠supermix.io