Coaching Team Objectives
Coaching Team Objectives  
Podcast: Product Therapy
Published On: Thu Oct 16 2025
Description: Christian sits down with Jon Moore to unpack one of the most important — and most misapplied — practices in modern product teams: team objectives. They break down why OKRs often fail, how to make objectives meaningful for empowered teams, and why focus, trust, and problem-solving are at the heart of real product outcomes.-Today’s discussion unpacks:What team objectives really are (and aren’t)Why most companies get OKRs wrongHow to shift from outputs to outcomesThe role of leadership in creating focus and contextHow to set clear, problem-based objectivesThe difference between team, business, and individual objectivesWhy functional goals kill cross-functional teams- References:Empowered (book): https://www.svpg.com/books/empowered/Google OKRs: https://rework.withgoogle.com/guides/set-goals-with-okrsMarty Cagan on Empowered Teams: https://www.svpg.com/empowered-product-teams/-SVPG series on team objectives:Accountability: https://www.svpg.com/team-objectives-accountability/Action: https://www.svpg.com/team-objectives-action/ Ambition: https://www.svpg.com/team-objectives-ambition/Collaboration: https://www.svpg.com/team-objectives-collaboration/Commitments: https://www.svpg.com/team-objectives-commitments/Empowerment: https://www.svpg.com/team-objectives-empowerment/Management: https://www.svpg.com/team-objectives-management/ Overview: https://www.svpg.com/team-objectives-overview/Summary: https://www.svpg.com/team-objectives-summary/Where to find Jon Moore:LinkedIn: https://www.linkedin.com/in/jonathonmoore/-Where to find Christian Idiodi:LinkedIn: https://www.linkedin.com/in/cidiodi/-Where to find SVPG:SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/Other books: https://www.svpg.com/books/Articles: https://www.svpg.com/articles/Workshops: https://www.svpg.com/Videos: https://www.svpg.com/videos-Timestamps:(00:56) What are company objectives?(02:39) Why teams get OKRs wrong(05:10) The true purpose of a team objective(07:48) OKRs only work with the right team culture(09:04) Leaders often want success shortcuts(09:58) The mechanics of a great team objective(13:28) Who should set team objectives?(18:23) The optimal cadence for revising objectives(20:11) Why environment shapes key results(22:41) You should lead with context(25:14) The high-integrity commitment(27:50) Can many teams share one objective?(28:59) A common objective pitfall(30:29) How to reinforce accountability-Disclaimer:While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/-Production:Production by ⁠supermix.io