Episode 621: Episode 25-15 The Neuroscience of Choice
Episode 621: Episode 25-15 The Neuroscience of Choice  
Podcast: TechNation Radio Podcast
Published On: Wed Apr 16 2025
Description: On this week’s Tech Nation, Moira speaks with Dr. Emily Falk, Professor of Communications, Psychology, and Marketing at the University of Pennsylvania, about her new book, "What We Value... The Neuroscience of Choice and Change."Then, Jeff Liter, Founder and CEO of Luminary Therapeutics, shares how new developments in cell therapy could make treatments for cancer and autoimmune diseases more affordable and accessible, without needing to be personalized for each patient.