Rich People Buy Differently (So Price Like It) | Ep 949
Rich People Buy Differently (So Price Like It) | Ep 949  
Podcast: The Game with Alex Hormozi
Published On: Tue Mar 03 2026
Description: Want to scale your business faster? Join our 2-day, interactive workshop: https://www.acquisition.com/workshop-yt-d?el=yt-alex-485w&htrafficsource=youtube Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales. In this episode 00:00 Why businesses struggle to make money 04:32 Applying the Pareto principle in profits 07:21 Top-down business and pricing strategy 16:10 Sell to the rich - they pay better, complain less 28:47 Picking price points: value over cost 32:50 How close rates reveal underpriced commodities 38:41 Stop selling commodities and raise prices systematically More Value: Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Join The In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free $100M scaling roadmap here: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠